June 29, 2009 260 Comments

19 Presence Management Chores You COULD Do Every Day

Dan Bricklin and Sharel OmerIf you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending the farm. Here are seven particular “chores” you could do every day that should prove beneficial to your online interests.

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Twitter

  1. Find seven things worth retweeting in your general feed and share.
  2. Reply to at least five things with full responses (not just “thanks”).
  3. Point out a few people that you admire. It shows your mindset, too.
  4. Follow back at least 10 folks. (I use an automated tool, but this is a personal preference. If you want such, I use SocialToo.)
  5. 10 minutes of just polite two-way chit chat goes far.

Facebook

  1. Check in on birthdays on the home page. (Want a secret? Send the birthday wish via Twitter or email. Feels even more deliberate.)
  2. Respond to any comments on your wall.
  3. Post a status message daily, something engaging or interesting.
  4. Comment on at least seven people’s status messages or updates.
  5. Share at least 3 interesting updates that you find.
  6. If you belong to groups or fan pages, leave a new comment or two.

LinkedIn

  1. Accept any invitations that make sense for you to accept.
  2. Enter any recent business cards to invite them to LinkedIn (if you’re growing your network).
  3. Drop into Q&A and see if you can volunteer 2-3 answers.
  4. Provide 1 recommendation every few days for people you can honestly and fully recommend.
  5. Add any relevant slide decks to the Slideshare app there, or books to the Amazon bookshelf.

Blogs

  1. Visit your blog’s comments section and comment back on at least 5 replies.
  2. If you have a few extra minutes, click through to the blogs of the commenters, and read a post or two and comment back.
  3. While on those sites, use a tool like StumbleUpon and promote their good work.
  4. Write the occasional post promoting the good work of a blog in your community.

It’s Not Easy

Maintaining your online presence takes time. If you look at all I’ve listed above, that’s easily more than an hour of work. But it depends what the value of that presence is to you, if you’re doing this as an individual, or to your organization, if you’re doing this on behalf of a brand or product.

We’ve traded dollars for time, in lots of these equations, as we see the return on our advertising spend diminish. It’s your choice whether you want to maintain an active online presence, or if you want to get away with a bit less.

What do you think?

Related posts:

  1. The Undiscovered Country of Presence Management
  2. Make Presence Management Work for You
  3. A Simple Presence Framework
  4. Should Every Outward Facing Employee Have a Web Presence
  5. How Many Chores Does It All Add

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  • http://twitter.com/rokensa Rodolfo Salazar

    Thanks for these social media routines :)

  • http://www.donovan-wright.com/ Mary Anne Donovan

    Hi Chis,
    Yours is one of the few feeds I don't delete without viewing every day. You usually have something relevant and useful to me to say, but this post goes over the top! I've been frenetic trying to figure out a way to manage all this effectively and without losing it. In fact, I even started looking around for a book (hint) on the topic.

    So, thanks for meeting my most dire need when it most needed to be met.

    Mary Anne

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  • http://www.b--different.com/ Dr.Mani

    Great suggestions. Know what? I'm going to put many of them to the test – starting today. Will measure and track my numbers, and maybe do a blog post about it at the end of July. Thanks, Chris. I agree absolutely – it's a 'dollars for time' exchange that may or may not make sense for an individual… and needs to be tracked as such.

    All success
    Dr.Mani

  • Milena Regos

    Thank you for the post. It sounds time consuming at first but I believe it's all worth it in the long run.

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  • http://dubmenow.com/dubtour kirktaylor

    This point is interesting to me as I post as the strategic guy for a start-up and i have to real in my own personality as it may not be dead-on message and stray from the company PR reservation, yet I believe (correctly or not) that my conversational personality often succeeds in bringing our application to new users. It is a fine line that to walk in terms of how we represent our brands as individuals engaged in social media.
    The distinctions between LinkedIn (whom we have partnered with) and Twitter and Facebook at the other end of the present predominant spectrum in my world are almost like observing different customs in various country around the world. Your thought?

  • http://heinleinpubservices.blogspot.com/ Jay

    re “What do you think?”

    I think that I am very, very thankful that there are others [translate like YOU] out there that are “pioneering” this process!

    As a “publishing professional” and longtime marketer, I must be informed, up-to-date, and “cutting edge” to best serve my clients. That said, getting quickly up-to-speed and “functioning in the flow” of the new social media is a MUST not an option.

    I am thrilled by all of the new connection opportunities that social media offers.
    And, I am relieved and quite resoundingly appreciative to be able to learn from the shared and generous wisdom of those that are paving the way…

    And, alas, I have some chores to get busy on! …about 19 of them!
    “19 Presence Management Chores…”

    Thank you Chris!

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  • http://www.investmiabella.com/ Miguela Horner

    Chris, Thanks for those helpful tips. I can make use a couple of it! Keep up the good work.

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  • http://dannybrown.me Danny

    While I'll agree with the majority of your suggestions, Chris, isn't using an automated tool kinda defeating the object? Okay, it might build your numbers by automatically following everyone that connects with you, but that's just adding bots and spammy accounts.

    I would have thought this goes against the whole “make it personal” point you're trying to make here?

  • http://swordandthescript.blogspot.com/ Frank Strong

    These are fantastice reccomendations — and I could help but notice each task is really about authentic interaction. That's the thing about social media — you can't fake the funk for long.

  • http://tonyloftis.blogspot.com/ Tony Loftis

    Chris,

    Thanks for your simple and great for putting the social in social media.

    Best,
    Tony

  • Jack

    I'm not convinced that an online presence is equal to dollars, or for that matter better relationships with the people around you.
    I concede its worked for Mr. Brogan, but that's his stock and trade.

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  • http://www.kicknike.com/ yonkon

    woo, so many comments.

  • yonkon

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  • Jack

    I'm not convinced that an online presence is equal to dollars, or for that matter better relationships with the people around you.
    I concede its worked for Mr. Brogan, but that's his stock and trade.

  • http://www.kicknike.com/ yonkon

    woo, so many comments.

  • yonkon

    welcome to my webiste of store online on http://www.kicknike.com

  • http://www.gathr.me/ Michael Durwin

    A fw of us spoke at the recent Boston Social Media breakfast about this. Two of the things I pushed were:
    Know Where You Are an Why You're There – don't join a social network and keep it active just for the sake of a presence there. If it doesn't give you anything of value, don't dilute your time or personal brand by being there.
    Tie Up Loose Ends – DO NOT just abandon a profile on a social network. We've all signed up for sites that we've never gone back to. Sometimes we try to sign up for one just to find that we already had a profile there. Talk about diluting your brand! The last thing you want as a job seeker is to have a 9 month old resume on Plaxo because you only focus on LinkedIn. Or a MySpace profile that says your single that your new spouses best friend finds! If a site isn't doing you any good, don't just drop it, delete your profile there.

    For those interested in a service to help you manage your online presence, check out: http://www.gathr.me/video.html. It won't solve the issues I mentioned above but it will “streamline your online life”.

  • yonkon

    best regards on everyone. http://www.kicknike.com

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  • http://thequeenmommy.wordpress.com/ Debbie

    This is a manageable, practical list that I have needed for awhile. Breaking it down like this is so simple – and even if I take one day a week to do each, I'll get better in time and be able to incorporate more of it every day. Great stuff here – thank you!

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  • http://www.thinktankidea.com/ Amy Scott

    This article is helpful not only to our firm but also serves as a great “get started” tool to share with our clients. Great information per usual. Thanks!

  • http://twitter.com/deerheart7 R. Moran & Associate

    Great checklist. Thanks Chris. As someone else stated here, I have been wondering what I needed to do to get my presence noted and it's nice to get confirmation that I am doing some things right and direction on things I need to do additionally.

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  • http://www.labeshops.com Lori Anne Brown

    Some great suggestions – now if I would just get comments on my blogs that weren't all spam, I'd be set to follow them all! Great ideas about Twitter and Facebook and ones I've actually been doing for a few weeks now, though not quite so organizes or every day. Need to work on time management a bit.

  • Kent Rygiel

    This sucks. We're all just becoming a bunch of busy bodies, feeding the machine, and we've completely lost any sense of purpose or of “why we are doing this to begin with”.

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  • DianeCourt

    Thank you Chris. A great post, as percussion commented last week: “suitable for printing up and tacking up on your wall to run through every day.”

    This 360° approach to nurturing one's social media landscape and eminently applicable for anyone. Implicit is the gentle reminder that the conversations and relationships we seek to build take work – as they always have. And that the value of our networks derive foremost from the quality of the connections not the mere quantity.

    Again seconding Percussion, adding Measurement as #20 is a point well taken: Tying efforts to outcomes is part of an essential assessment of how we might apply the first 19 better. I see this as measurement not of some transactional ROI, rather as an opportunity to identify the value, personal and professional, of committed engagement.

  • http://www.taraburner.com taraburner

    Excellent info, I'm guilty of not keeping up with LinkedIn…
    need to remedy that :)
    Tara

  • http://www.slice-works.com/ Kathi Rabil

    I liked this article because it gave some clear and simple directions about how to make use of the social networking opportunities out there~without being overwhelming! Intend to try this out for myself. Thanks, Chris.

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  • http://www.slice-works.com/ Kathi Rabil

    I found this list very helpful. As one of the older generation, trying to do catch up in this universe can be a bit overwhelming. I'm committing to stopping my days at 3 PM and putting serious time into this list. Thanks!

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  • http://twitter.com/shc_zach Zach

    I like how there are two #11s, so this article should really be: 20 Presence Management Chores You COULD Do Every Day

  • http://www.facebook.com/jennifer.lucas2 Jenny

    I absolutely LOVE this article!!! Fabulous and will be turned into action! Thank you! :) Keep the good advice coming!

  • http://www.shawnasieshear.com/ Shawnasie S

    GREAT entry! I like that you have provided a few things to focus on in the listed social networks and that your steps are easy to follow. These tips will definitely help a person or company brand themselves online, if done correctly. Thanks!

    Make it a GREAT day!

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