I just heard this from Trey Pennington at this offsite summit event that’s the after-event for Like Minds in the UK. I can’t really talk much about the whole conversation that spawned this, but I wanted to pull out this nugget that Trey said:
We are experience facilitators.
My take on his line is this: we’re building bridges between companies and customers in how those two parties experience their interactions. Want that a little less fuzzy? (Remember, this is a thought in progress.)
We social media marketing types can help companies build better experiences back and forth between companies and people.…