Search Results for: redrawing

What Goes Into Redrawing

Redesign I’m redrawing the ways I do business, the ways I connect with people, the ways I spend my day. It’s a process that requires a lot of thought, a lot of reconsidering, a lot of paper. It requires asking myself tough questions, and deciding whether or not I can handle the answers. It requires a lot of shutting out of the outside world, and thinking inwardly. I thought I’d write a bit about the process, because so many people asked. This has precious little to do with social media marketing, but everything to do with human business.

As With All Things, Goals First

I decided to tell myself the story of me, the story of me for the next few years.…

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Redrawing

Head Fake I built my brand on being accessible. You know me because you know that I care about you, that I care about your projects. This is true. But there’s a huge flaw in how this all works out, in the basic math level, and this came really clear to me over the last 10 days.

I can’t keep up.

If I just manage my inbox, that’s about 10 hours of work a day (600 new mails divided by 1 minute each). If I spend time on Twitter, on Third Tribe, on Facebook, on my blog (in the comments), that’s another 3 hours. If I take two phone calls or do a webinar, that’s another 2 hours.

We’re up to 15 hours before even doing production of anything (no blogging/writing/creating for clients).…

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My 3 Words for 2011

Every year, I come up with three words that will be my guiding pillars for what I will focus on in the coming year. Instead of resolutions, which don’t usually help me very much, I work hard on using these words as a lighthouse for my actions and efforts. Here are my 3 words for 2011:

Reinvest. Package. Flow.

Reinvest – I will reinvest in my efforts in all areas of life that matter to me. I won’t phone it in. I have some fitness goals. I can’t keep playing at it. I have some financial goals that will be met. I have community goals that require me to reinvest in my projects and not take on new things.…

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Stay on Target

Mindmapping for Project Management

I use mindmapping to keep my project lists. As a reformed/former project manager, I’m loathe to use project management software. I think Basecamp is abysmal to update. I think it’s too heavy. I think task lists don’t let us think the right way about what matters to us. Instead, I’m using mindmaps, because I can break out my thoughts by priority in a non-linear way.

Bucket Thinking

After working through my redrawing experience, I realized that I had to batten down on what I was going to offer as a business. I broke it into media / education / events. With that in mind, I now have a much better way to think of how I’m spending my time.…

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Scaling Social Media

clothes on a wire If you’re a company considering using social media tools for business communications, marketing, sales, etc, you’re no doubt wondering about how much time it will add to your already busy day, especially if you’re a smaller business. The answer varies depending on how you’re using it, how many platforms you’re engaging, your goals, and more. But we can still walk through some potential recipes and give you a sense of what will take time, how you might budget for it, and how to consider your engagement efforts. From a business perspective (and you can stretch this for non-profits and other organizations), it comes down to a mix of prioritizing and satisfying customer needs.…

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