As ever, you have sparked a superb and highly informative discussion – I hope you do a follow-up post on the basis of the ideas and opinions expressed here by your community.

I’m not sure I even have $0.02 worth on this topic, but I do have a few questions:
1. I was fascinated to see Businespundit, in one of hish sign-off posts, state that he had been making about $1000 per month from his blog. Not to be spat at, but not exactly big potatoes either. So, first question – how much do you want to make?

2. Given that the majority of your commenters fall between the “necessary evil” and “all advertising is invisible to my eye” schools, I don’t see how advertising will enhance the Brogan experience, but it’s probably not going to detract from it in the short term. So, second question – what are your long-term aspirations for your blog? What is it designed to do? (For example, if it’s designed to attract paid speaking gigs in the long term, then advertising is probably not going to have any relevance. If it’s intended as a revenue stream all by itself, then that’s a very different story.)

3. What about one big button? How effective is the “Buy me a cup of coffee” strategy on blogs? Your blog design is pretty clean at the moment it would be an aesthetic shame to besmirch that …

I have been a long-term subscriber because you make my brain hurt with your wonderful, provocative thinking. I would be very sad to see a “read more” snip on your RSS feed so as to force me to visit your blog for the purposes of upping your traffic numbers and possible click-throughs – but I’d still visit, unless I detected a real change in your tone.

As ever, you have sparked a superb and highly informative discussion – I hope you do a follow-up post on the basis of the ideas and opinions expressed here by your community.

I’m not sure I even have $0.02 worth on this topic, but I do have a few questions:
1. I was fascinated to see Businespundit, in one of hish sign-off posts, state that he had been making about $1000 per month from his blog. Not to be spat at, but not exactly big potatoes either. So, first question – how much do you want to make?

2. Given that the majority of your commenters fall between the “necessary evil” and “all advertising is invisible to my eye” schools, I don’t see how advertising will enhance the Brogan experience, but it’s probably not going to detract from it in the short term. So, second question – what are your long-term aspirations for your blog? What is it designed to do? (For example, if it’s designed to attract paid speaking gigs in the long term, then advertising is probably not going to have any relevance. If it’s intended as a revenue stream all by itself, then that’s a very different story.)

3. What about one big button? How effective is the “Buy me a cup of coffee” strategy on blogs? Your blog design is pretty clean at the moment it would be an aesthetic shame to besmirch that …

I have been a long-term subscriber because you make my brain hurt with your wonderful, provocative thinking. I would be very sad to see a “read more” snip on your RSS feed so as to force me to visit your blog for the purposes of upping your traffic numbers and possible click-throughs – but I’d still visit, unless I detected a real change in your tone.

Go for it, go for the advertising. We understand, we have grown up on OLA (online advertising), we get it.

We want you focusing on your content that we crave. With the advertising revenue, you’ll be able to do that.

Again, thanks for asking. You never cease to amaze.

Cheers,
Z

Go for it, go for the advertising. We understand, we have grown up on OLA (online advertising), we get it.

We want you focusing on your content that we crave. With the advertising revenue, you’ll be able to do that.

Again, thanks for asking. You never cease to amaze.

Cheers,
Z