Interesting post from AideRSS’s community manager Melanie Baker about how blogs measure engagement. I was ranked #1, and for that, I’m grateful, but I’m still working out the logic and thinking about what she had to say. Melanie’s right, though. Bloggers love metrics. Why? Because most of us don’t get paid to write. We do it for love and the desire to connect. Metrics tell us whether we’re connecting.
Anyhow, the findings are interesting, and I think worth checking out.
Storytelling ROI – Social Engagement Metrics for Marketing Social Media Bloggers
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