July 9, 2008 3 Comments

AideRSS Takes a Stab At Measuring Engagement

Interesting post from AideRSS‘s community manager Melanie Baker about how blogs measure engagement. I was ranked #1, and for that, I’m grateful, but I’m still working out the logic and thinking about what she had to say. Melanie’s right, though. Bloggers love metrics. Why? Because most of us don’t get paid to write. We do it for love and the desire to connect. Metrics tell us whether we’re connecting.

Anyhow, the findings are interesting, and I think worth checking out.

Storytelling ROI – Social Engagement Metrics for Marketing Social Media Bloggers

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  • http://aiderss.com Melanie Baker

    Hi Chris,

    Thanks for the mention, and congratulations on being the king! :)

    We have just launched a whole bunch of cool stuff, so I can finally offer more info on methodologies, logic, etc.

    Hope that sheds some light on things. Any questions or whatnot, feel free to give me a holler.

    @Shey – We’ve been doing a fair bit of hashing out re. how to best handle FriendFeed. It’s definitely a major hub these days!

  • http://aiderss.com Melanie Baker

    Hi Chris,

    Thanks for the mention, and congratulations on being the king! :)

    We have just launched a whole bunch of cool stuff, so I can finally offer more info on methodologies, logic, etc.

    Hope that sheds some light on things. Any questions or whatnot, feel free to give me a holler.

    @Shey – We’ve been doing a fair bit of hashing out re. how to best handle FriendFeed. It’s definitely a major hub these days!

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    Because most of us don’t get paid to write. We do it for love and the desire to connect. Metrics tell us whether we’re connecting.