Information is, and will continue to be, free. If you don’t serve it, people will find it elsewhere. The true value is in the relationship, the experience, the consulting, etc.

However, interesting coincidence was this quote I read the same day from Gibson’s new book “Spook Country”.

”
“Secrets,” said the Bigend beside her, “are the very root of cool.” P.108

Or, as Sting says in “Nothing bout me”:

“Lay my head on the surgeon’s table
Take me fingerprints if you are able
Pick my brains, pick my pockets
Steal my eyeballs and come back for the sockets
Run every kind of test from A to Z
And you’ll still know nothing ’bout me

Run my name through your computer
Mention me in passing to your college tutor
Check my records, check my facts
Check if I paid my income tax
Pore over everything in my C.V.
But you’ll still know nothing ’bout me
You’ll still know nothing ’bout me

You don’t need to read no books on my history
I’m a simple man, it’s no big mystery
In the cold weather, a hand needs a glove
At times like this, a lonely man like me needs love

Search my house with a fine tooth comb
Turn over everything ’cause I won’t be at home
Set up your microscope and tell me what you see
You’ll still know nothing ’bout me “

Sharing is one thing, knowing how to apply what you’ve shared and build upon it are very different things. As wilson commented, development and implementation are very different than what you post

However, implementation is a very tricky point. As someone who piloted early web and e-mail campaigns, I know the pitfalls of thinking this stuff is simple and DIY. Expertise at a specific client level is critical.