Comments on: American Express is OPEN

By: OPEN Forum by American Express. « The Company Line: BLOG

OPEN Forum by American Express. « The Company Line: BLOG — Tue, 19 Jan 2010 21:46:52 +0000

[...] Chris Brogan recently wrote about it and explained the site as “a blog area that aggregates interesting business content, with the mindset of gathering a conversation in a sponsored area.” Spot on. It’s a place to find insight and perspective from business experts on current issues, and it’s essentially a way for American Express to spread its brand across select blog content. Regardless as to whether you’re an AMEX card owner, this is a great site to peruse. [...]

By: Chris Brogan: If We Agree Advertising Is Broken

Chris Brogan: If We Agree Advertising Is Broken — Thu, 26 Nov 2009 03:04:18 +0000

[...] of Dell’s Digital Nomads. Turns out it was built by Federated Media, the same folks who did OPEN for American Express, which I’ve raved about before. “I believe that content marketing is what’s going to save [...]

By: credit card

credit card — Tue, 08 Sep 2009 19:45:44 +0000

It's a great move coming from a known company w/ plenty of consumer. I hope with this, it will be easier for customer to bring out what they need from the company.

By: credit card issuers

credit card issuers — Tue, 08 Sep 2009 18:38:48 +0000

It a good thing Amex did something. They give people voices. Now they can write what ever they want, expectation, and maybe comment as well.

By: credit card

credit card — Tue, 08 Sep 2009 14:45:44 +0000

It's a great move coming from a known company w/ plenty of consumer. I hope with this, it will be easier for customer to bring out what they need from the company.

By: credit card issuers

credit card issuers — Tue, 08 Sep 2009 13:38:48 +0000

It a good thing Amex did something. They give people voices. Now they can write what ever they want, expectation, and maybe comment as well.

By: Training An Older Dog

Training An Older Dog — Fri, 17 Jul 2009 20:35:45 +0000

Basically, it’s a project where AMEX through Federated has a blog area that aggregates interesting business content, with the mindset of gathering a conversation in a sponsored area.

By: If We Agree Advertising is Broken | chrisbrogan.com

If We Agree Advertising is Broken | chrisbrogan.com — Fri, 30 Jan 2009 20:22:37 +0000

[...] of Dell’s Digital Nomads. Turns out it was built by Federated Media, the same folks who did OPEN for American Express, which I’ve raved about [...]

By: Differentiating Between Blogger Relations and Sponsored Content | chrisbrogan.com

Tue, 13 Jan 2009 05:50:14 +0000

[...] John Battelle of Federated Media has some great content marketing projects (as I’ve written about [...]

By: FT ComMetrics Global 500 corporate blog - case study - American Express

FT ComMetrics Global 500 corporate blog - case study - American Express — Tue, 02 Dec 2008 10:29:38 +0000

[...] 2008-06-21 by Chris Brogan – American Express is open [...]