The Backpack Theory

In Minecraft, my daughter and I have fallen into a very recurring experience: we start a new world, make the same first moves, and get to a state of play where we at least have a “home base.” There’s something about this that translates to ownership. I’m calling it The Backpack Theory. Minecraft

The Backpack Theory

Here’s the theory:

  • We start with a model (a set of ideas to frame our first actions).
  • We seek out resources we know we need.
  • We ignore the larger “map” for the nearby (for now).
  • We work towards sustainability as fast as possible.
  • When our “home base” is set, we explore.

Think about this with your business/ownership hat on. Think about how you’re going about your day right now, how you’re stuffing your thoughts with all kinds of “future” and “keeping up with the news” materials, instead of working diligently on setting up and really working from where you are, not where you’re headed next.

Maybe you don’t need everything, but instead, you need to focus on the resources for your shorter term setup and success. Here’s this conversation with real world examples: my business.

  • My model: front end media defining a back-end opportunity (content marketing, but bigger).
  • My resources: need more audience, and from that, more community; eventually, a network.
  • My “nearby”: working on a product launch for mid-end of this week that will fuel the future.
  • My sustainability: replacing speaking $ with course/product $
  • My home base: chrisbrogan.com for now, but new one coming shortly.

You could try the same exercise. I bet you’d find it very useful.

What’s your backpack? What do you need to be successful right now? Not just work. Home. Health. Whatever you want to talk about. What’s your backpack, and will you commit to setting it up?

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  • http://twitter.com/TaniaDakka Tania Dakka

    I’m loving this. Very, very action oriented. And something I desperately needed this week.

    But no, I’m not committing to my exercise and health. I give up. Yes, I know the business is fueled by the body and mind (there was a time last year I was tooting that horn), but I’m tired of failing that arena. So, I’ll stick to the bare bones of my Business Backpack (and when you name this stuff, you make it very difficult to part from your language by the way LOL) for right now.

    <3 your new outlook!

    • http://chrisbrogan.com/ Chris Brogan

      Maybe you haven’t failed. Maybe you’re just getting a different outcome than you want. Pick it up later. : )

      • http://twitter.com/TaniaDakka Tania Dakka

        Maybe that’s an idea. Fahget about it now…and relax. Come back to it when I can? I’m sure it’s just overwhelm. But Magna Cum Laude isn’t supposed to let go. LOL Acceptance. I am where I am and I’ll be where I’m supposed to be when I get there.

        Thank you:)

  • http://www.callboxinc.com.au/ Jules Richmond

    Very informative, Chris. A lot of entrepreneurs can get some inspiration with what you said. While it is true that immediate results are desirable, like more sales leads, thinking about expanding is also necessary. And that will require stepping out of your home turf.

  • ChiliMac

    Chris, being in a career transition (ie. unemployed and trying to figure out what to do with my life) the following paragraph spoke volumes to me:

    “Think about this with your business/ownership hat on. Think
    about how you’re going about your day right now, how you’re
    stuffing your thoughts with all kinds of “future” and “keeping
    up with the news” materials, instead of working diligently on
    setting up and really working from where you are, not where
    you’re headed next.”

    It’s a real kick in the head since I get lost in thinking about where I want to be. Thanks for the article.

  • http://wpblogexperts.com/ Ishan

    Hi Chris,

    This is some valuable advice and one that I needed. I am going through a low time right now and got some good ideas from here.

    Though I have a question. If I’m interested in two different niches or business areas, how about working on two separate home bases? And that too at same time?

    What do you think?

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