Advertisers and companies who rely on them, take note: I would very willingly help you build a database of the kinds of advertisements I’d like to see, and the various ways that I’d love for you to engage me. I’d spend five hours a week on the project, telling you that I want to know about cool events, that I want to know about neat things for my Mac, that I probably don’t need to know about your new car, that I travel a bit for work, but not that much for leisure.
I’ll share with you where I don’t mind seeing ads, and where I’d rather defer the ads until a different point. I’ll share with you my favorite ads (voting like Digg), and I will promise you as much data as you can manage.
You could build a fully functional database around me, and then I’d let you give that information to others. You could sell it. It would be your own personal Rosetta Stone to me, and I’d do it in a heartbeat, and I only want one thing in return.
Stop advertising to me the old way.
Photo credit, Montrasio International
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