Comments on: Backwards Advertising- A Wish

By: youtube downloader

youtube downloader — Mon, 06 Dec 2010 15:54:00 +0000

thnx for idea

By: youtube downloader

youtube downloader — Mon, 06 Dec 2010 15:54:00 +0000

thnx for idea

By: youtube downloader

youtube downloader — Mon, 06 Dec 2010 15:54:00 +0000

thnx for idea

By: Pornoizle

Pornoizle — Sat, 29 May 2010 02:53:07 +0000

buradamisiniz.

By: BlogBacker » Backwards Advertising- A Wish by chrisbrogan

BlogBacker » Backwards Advertising- A Wish by chrisbrogan — Tue, 12 Feb 2008 09:42:47 +0000

[...] backed up on 02:11:2008Originally Published: Fri, 08 Feb 2008 13:02:53 +0000http://chrisbrogan.com/backwards-advertising-a-wish/… Advertisers and companies who rely on them, take note: I would very willingly help you build a [...]

By: John Johansen

John Johansen — Fri, 08 Feb 2008 20:07:55 +0000

Chris, isn’t advertising and marketing about making you need things you didn’t know you wanted ;)

If you gave a profile of what you’re interested in, I think that you would either be overwhelmed by advertisers in those niches, or your profile would be ignored as incomplete by other advertisers.

It’s a bold plan but I’m not sure the advertisers would buy into the concept.

By: John Johansen

John Johansen — Fri, 08 Feb 2008 20:07:00 +0000

Chris, isn’t advertising and marketing about making you need things you didn’t know you wanted ;)

If you gave a profile of what you’re interested in, I think that you would either be overwhelmed by advertisers in those niches, or your profile would be ignored as incomplete by other advertisers.

It’s a bold plan but I’m not sure the advertisers would buy into the concept.

By: J.C. Hutchins

J.C. Hutchins — Fri, 08 Feb 2008 15:25:30 +0000

Amen, Chris. I particularly like your idea of “deferring” ads for viewing at a later time. Is that a business model? Time-shifted ads?

I reckon a company could create a management system like the one you describe, in which users identify what ads/advertorial/marketing content they would be interested in experiencing. This content rolls out as a personalized RSS feed. Like your Digg-esque idea (or the excellent Amazon rating system), users could refine their interest (and future ads/recommendations) by voting up/down the content they receive. A customizable variant of permission marketing, distributed via RSS.

Interestingly, ad networks could get in on the action by tapping that database (with customer consent, natch), and display similar highly-refined ad messages on website banners, etc. Build the technology, let online ad networks buy in with syndication rights, and you’re set.

Hell, slap a spiffy brand name on this sucker, get some VC players involved and it could have legs. Retire in style! (Just gimme a cut.) ;)

–Hutch

By: J.C. Hutchins

J.C. Hutchins — Fri, 08 Feb 2008 15:25:00 +0000

Amen, Chris. I particularly like your idea of “deferring” ads for viewing at a later time. Is that a business model? Time-shifted ads?

Hell, slap a spiffy brand name on this sucker, get some VC players involved and it could have legs. Retire in style! (Just gimme a cut.) ;)

–Hutch

By: Tim Walker

Tim Walker — Fri, 08 Feb 2008 13:35:03 +0000

*Big* idea, Chris, and well worth exploring.

The problem, of course, is that plenty of advertisers *want* to interrupt you. They’re just as happy not knowing your preferences, b/c in their heart of hearts they’re probably pretty sure that you won’t want them. That would force them to, y’know, come up with something better to sell you. Which is *such* a drag . . .

I’ll be mulling this one some more.