BatchBook is Great for Contact Management

contact list BatchBlue Software was kind enough to give me a big sized account to try out managing my contacts with their BatchBook product. They let me do five things, if I’m so inclined: manage contacts, keep track of my communications, slice my contacts into lists (remember this one), manage to-do lists, and use their SuperTags to build small custom databases of meta information around my contacts. All of that is relatively neato, and something that lots of us aren’t especially doing well today (how many of you use a spreadsheet somewhere to track your important conversations?)

I should state that I know Michelle Riggen-Ransom (marketing goddess) and Adam Darowski (UX prince) through meetings at various social events, like SXSW, the occasional Tweet-up, etc. When you know the people who make the things you’re using, there’s a whole sense that everything could be customized or something. When I talk to Mario Sundar at LinkedIn, I feel the same kind of thing: like they care about their user base. Well, with BatchBlue, they are passionate about their customer base.

Things I Like

In the fun category, I like the little touches they’ve thrown in. I went to upload my latest LinkedIn database into BatchBook and combine it with my Gmail accounts. That ends up being around 6,200 contacts (boiled back down with dupes to 4760). When I uploaded the CSV file, here’s what I got:

fun error message

Yep, the little touches like that are great.

Because I can tag things lots of ways, it means I can sort them lots of ways:


I further like that I can upload pictures for contacts, should I want a visual reminder of who they are:


But what’s coolest is the list feature.

Messaging Distinct Sets of People

Here’s where BatchBlue does something that most of my contact systems do not. Plaxo shares a lot of features with BatchBook, and it has one over on BatchBook insofar as user data on there updates when the other contacts change their information. Meaning, if you’re connected to someone on Plaxo, and that someone changes jobs, phone numbers, email addresses, your files are updated right away. Okay, cool.

Try messaging more than one person on Plaxo. Ditto LinkedIn. Ditto Facebook.


BatchBook has lists. For every one of the tags you assign a contact, you can sort those tags into lists, then download those lists into distinct addressable groups. So, for instance, if I want to email all the people I know who are related to PodCamp, I can. If I want to message everyone in the Boston area, I can. If I want to message people I’ve labeled as “mediamakers,” I can.

That’s the clever bit.

A Quick Note About SuperTags

They also have this feature called Super Tags. Basically, you can add all kinds of other fields and metadata around certain tags, such that you collect even more useful, sortable data on different kinds of contacts. I haven’t dug into that yet, but judging by the way Michelle and Adam talk about it all the time, I suspect that’s a cool feature and that I’m missing out.

In the End

I recommend BatchBook for the list sorting ability, for the tagging and slicing ability, for the Super Tags (though I’m not 100% clever on them yet), and if you have no other form of client relationship management software, this would be a great lightweight tool. I’m not using their todos or several other parts of the software, but that’s okay. I think it’s worth it for what I’m getting. Hey, I’m not a DBA, and this is a whole lot better for me to manage than a spreadsheet.

If you check it out, I’d be interested to know your take.

BatchBlue Software‘s BatchBook might be just right for you. runs on the Genesis Framework

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  • Ray Martin

    I found this post today while trying to figure out the best way to handle all of my contacts. I used to keep everything on a flash drive in a Windows Address Book. That way, If I was escorted out of a job one day, I'd still have all of my contacts. Yesterday, after having my work computer upgraded to Vista, I can no longer just open that address book from the drive. Vista insists on importing the list on to the hard drive. So, I'm in search of a better way and Outlook is definitely not it.

    I like the sound of Batchbook, but I'm not interested in paying for it yet. I may take a look at some of the other options mentioned in posts below as well as try out loading everything into my Google Account. At least there I can add a contact to mutliple groups which is kind of like Batchbook's tags.

    I really like your ideas about the different categories you use for people as far as their location or what you would contact them for. I have friends, family, work associates and clients, plus I coach baseball, and serve on the board of two different non-profit organizations. That's a ton of different people to manage and I am coming to realize that I need a better way.

  • Brandie Kajino

    I'm glad to read your review on this product. I looked around at several products, including Highrise & Batchbook. I am helping a non-profit use this product, and it is perfect for our needs. We have rotating lists of contacts which change (and move to different groups) each year. This product will enable us to keep all that information centrally located for our entire group of administrators of our program (we have it hitched up with Google Apps as well). We went from a MS Access database on one computer to this central location. I look forward to using it and seeing how it works out for us.
    Thanks for your insights!
    (Oh, and if you are looking into Batchbook as a non-profit, they do have an upgrade of one level for NPs. Just contact their delightful customer service.)

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  • Jason Armishaw

    Hi Chris, finding the right CRM system can be such a pain. I've been looking into a new system for my insurance advice business and tossing up between Highrise and Advisor assistant. Problem is advisor assistant is old, clunky and full of crap but is relevant to my industry. Highrise on the other hand is simple, clean and effective but not industry relevant. Starting to look at Batchbook now…hopefully I'll have an answer soon.

  • digital billboard

    It is pleased to read your review on this product.

  • Fionawestby

    thank you so much!
    i woul dlove tenderapp which is a customer serive ticket and community question area to link with batchbook, that would be BLISS!@

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    I should state that I know Michelle Riggen-Ransom (marketing goddess) and Adam Darowski (UX prince) through meetings at various social events, like SXSW, the occasional Tweet-up, etc

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    Thanks for this information

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    I haven’t herd of this product till now, would like to try it out!

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