Big Media- Learn About Participation

This video is AWESOME, and you know why? Because you didn’t make it. And if you really legally let people do things like this with your media, I’m not saying you’ll sell a million billion copies, but I bet you’d find a way to make a few more sales for a few more people seeking to use your media their way. Watch the video.

Lip Dub – Flagpole Sitta by Harvey Danger from amandalynferri and Vimeo.

Now, why wouldn’t you make a legal vehicle to make that happen? What if I paid, I dunno, $8.00 to use your song in my Podcast or my video or my whatever, and then you keep 4, give 2 to whoever, and give the artist 31 cents? (Well, let’s be realistic. That’s how it works, right?)

Anyway, participation media is a HUGE bunch of money laying around waiting to be had.

Special thanks to Tom Merritt of CNET (via Twitter) for pointing this out.

Related posts:

  1. What Are You Hoping to Learn?
  2. Open Source Education- Learn From Free Podcasts
  3. Your Job as a New Media Artisan
  4. Business Tips for New Media Types
  5. New Media Merchants and Marketplaces

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  • http://www.idoitdigital.com Clintus McGintus

    I love this video. Not as much as Jakob’s Crazy lip dub, but still just as good.

  • http://www.idoitdigital.com Clintus McGintus

    I love this video. Not as much as Jakob’s Crazy lip dub, but still just as good.

  • http://www.barelyfitz.com/ Patrick Fitzgerald

    It really makes me sad to think of all the great things like this that are never even considered because of the crazy copyright system.

  • http://www.barelyfitz.com/ Patrick Fitzgerald

    It really makes me sad to think of all the great things like this that are never even considered because of the crazy copyright system.

  • http://jessicagoldharalson.com Jessica Gold Haralson

    First: thanks for the reference on Twitter! Urethra rap FTW.

    Second: I’ll probably add this to the blogroll for Nerve Video Blog. Entering this viral video world = serious business! If you ever want anything in particular posted/talked up, send it my way.

    Third: You’re awesome!

    Hearts, stars, and flying cars,

    Jessica

  • http://jessicagoldharalson.com Jessica Gold Haralson

    First: thanks for the reference on Twitter! Urethra rap FTW.

    Second: I’ll probably add this to the blogroll for Nerve Video Blog. Entering this viral video world = serious business! If you ever want anything in particular posted/talked up, send it my way.

    Third: You’re awesome!

    Hearts, stars, and flying cars,

    Jessica

  • http://thumbrella.blogspot.com Gary

    I’m in full agreement with you Chris, and you have our (Black River Blues) music already – but as Christopher Penn pointed out to me, even though the blues has been around a long time, most of the songs these days are copyright one way or another. So, while we own the copyright to the performance of those songs, and would be happy to share those performances, we can’t let folks use the tunes wherever they like, such as podcasts, inless the individuals have taken care of the licensing issues themselves. We’re currently writing our own songs (performing 2 for the first time this weekend!) and I’m urging the band members to use a Creative Commons licence – once I explain to them what that is! And I’d be happy to use the payment model you propose – if people insisted on paying us for our songs, that is!

  • http://thumbrella.blogspot.com Gary

    I’m in full agreement with you Chris, and you have our (Black River Blues) music already – but as Christopher Penn pointed out to me, even though the blues has been around a long time, most of the songs these days are copyright one way or another. So, while we own the copyright to the performance of those songs, and would be happy to share those performances, we can’t let folks use the tunes wherever they like, such as podcasts, inless the individuals have taken care of the licensing issues themselves. We’re currently writing our own songs (performing 2 for the first time this weekend!) and I’m urging the band members to use a Creative Commons licence – once I explain to them what that is! And I’d be happy to use the payment model you propose – if people insisted on paying us for our songs, that is!

  • http://www.atmasphere.net/wp Jonathan Greene

    When I posted this on my blog, people started flocking in and asking where that was and how they could work for such a cool company…

    It was done by people from Connected Ventures, who run Vimeo, CollegeHumor, Busted Tees, and Defunker.

    I guess they live the brand which is just killer.

  • http://www.atmasphere.net/wp Jonathan Greene

    When I posted this on my blog, people started flocking in and asking where that was and how they could work for such a cool company…

    It was done by people from Connected Ventures, who run Vimeo, CollegeHumor, Busted Tees, and Defunker.

    I guess they live the brand which is just killer.

  • http://www.synchronis.tv kathryn jones

    love love love love love love love love that video! How right you are mr. brogan!

  • http://www.synchronis.tv kathryn jones

    love love love love love love love love that video! How right you are mr. brogan!

  • http://www.chrisbrogan.com chrisbrogan

    Testing a comment to see what happens, and glad to hear from you kathryn. : )

  • http://www.chrisbrogan.com chrisbrogan

    Testing a comment to see what happens, and glad to hear from you kathryn. : )

  • http://www.twitter.com/maxweb MaxWeb

    Hey look, spontaneous song outbreak…
    Is ‘Fame’ coming back?
    I kinda doubt that RIAA would see it your way Chris.

  • http://www.twitter.com/maxweb MaxWeb

    Hey look, spontaneous song outbreak…
    Is ‘Fame’ coming back?
    I kinda doubt that RIAA would see it your way Chris.

  • http://gypsybandito.com CT Moo

    This clip is awesome. But dude, it’s so two months ago. Where have you been?

  • http://gypsybandito.com CT Moo

    This clip is awesome. But dude, it’s so two months ago. Where have you been?

  • 1&1

    test comment

  • http://test 1&1

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  • http://www.formerfatguy.com formerfatguy

    that was amazing. Loved it

  • http://www.formerfatguyblog.com Rob Cooper

    that was amazing. Loved it

  • http://twitter.com/SpaceyG SpaceyG

    Oh God that was brill!!!! Anyone who doesn’t think there’s a media revolution going on should watch this. And join in. I gotta watch and nod head vigrously along again.

  • http://twitter.com/SpaceyG SpaceyG

    Oh God that was brill!!!! Anyone who doesn’t think there’s a media revolution going on should watch this. And join in. I gotta watch and nod head vigorously along again.

  • http://spaceygreview.blogspot.com/ Grayson

    Oh God that was brill!!!! Anyone who doesn’t think there’s a media revolution going on should watch this. And join in. I gotta watch and nod head vigrously along again.

  • http://spaceygreview.blogspot.com/ Grayson

    Oh God that was brill!!!! Anyone who doesn’t think there’s a media revolution going on should watch this. And join in. I gotta watch and nod head vigorously along again.

  • http://www.vergenewmedia.com Jim Long

    I think you’re spot on here (again) Chris. Seems like kind of a no- brainer. I guess old habits die hard.

    Just by way of observation here, I saw this video a few weeks ago, and aside from the expected young hipster skew of this company, there appears to be not a single person of color working there.

    Again, just an observation, but I find it weird.

  • http://www.vergenewmedia.com Jim Long

    I think you’re spot on here (again) Chris. Seems like kind of a no- brainer. I guess old habits die hard.

    Just by way of observation here, I saw this video a few weeks ago, and aside from the expected young hipster skew of this company, there appears to be not a single person of color working there.

    Again, just an observation, but I find it weird.

  • http://jessicagoldharalson.com Jessica Haralson

    Just wanted to unrelatedly pop in to say thank you for the Twitter shout-out, and that I mentioned you in the Nerve Video Blog today.

    Keep up the viral video awesomeness! :P

  • http://jessicagoldharalson.com Jessica Haralson

    Just wanted to unrelatedly pop in to say thank you for the Twitter shout-out, and that I mentioned you in the Nerve Video Blog today.

    Keep up the viral video awesomeness! :P

  • http://spaceygreview.blogspot.com/ Grayson

    Yeah Jim hon, now that you mention it, there seems to be an inordinate amount of adorable young hipster white guys working there and being in charge. But that’s nothing unusual in this world.

  • http://spaceygreview.blogspot.com/ Grayson

    Yeah Jim hon, now that you mention it, there seems to be an inordinate amount of adorable young hipster white guys working there and being in charge. But that’s nothing unusual in this world.

  • http://www.onlinevideowatch.com Ben Homer

    You’re right on with the need for a legal vehicle for this.

    It’s also worth noting that Harvey Danger released their most recent album under a Creative Commons license – they actually get it. It’s unfortunate that licensing has to be all or nothing with the recording industry.

  • http://www.onlinevideowatch.com Ben Homer

    You’re right on with the need for a legal vehicle for this.

    It’s also worth noting that Harvey Danger released their most recent album under a Creative Commons license – they actually get it. It’s unfortunate that licensing has to be all or nothing with the recording industry.

  • http://www.marialanger.com/ Maria

    Great video. And you’re right. It should be legal to make videos like this.

    I’d never heard the song before — I’m an oldtimer who listens to classic rock — but I’m looking it up right now. Who says the only music videos that can sell music are the ones done by the artists? I think widely distributed amateur stuff can sell music, too.

  • http://www.marialanger.com/ Maria

    Great video. And you’re right. It should be legal to make videos like this.

    I’d never heard the song before — I’m an oldtimer who listens to classic rock — but I’m looking it up right now. Who says the only music videos that can sell music are the ones done by the artists? I think widely distributed amateur stuff can sell music, too.

  • http://spaceygreview.blogspot.com/ Grayson

    Ya know Chris… I kinda slept on this whole video overnight, and woke up wondering if it really was proefessionally casted. I mean, the adorable, wacky, madcap kids are all just a little too alike and, well, adorable-y. A little too right-out-of-hipster-central-casting. I’m having some doubts about the “authenticity” of this thing now.

    And would anyone REALLY want to work for a company that only hired exceptionally nice-looking people who all have kinda sorta the same personal style? That’s kinda weird in itself.

  • http://spaceygreview.blogspot.com/ Grayson

    Ya know Chris… I kinda slept on this whole video overnight, and woke up wondering if it really was proefessionally casted. I mean, the adorable, wacky, madcap kids are all just a little too alike and, well, adorable-y. A little too right-out-of-hipster-central-casting. I’m having some doubts about the “authenticity” of this thing now.

    And would anyone REALLY want to work for a company that only hired exceptionally nice-looking people who all have kinda sorta the same personal style? That’s kinda weird in itself.

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  • http://connectedventures.com/ Jakob

    I am the director of the video. I just wanted to chime in.

    Grayson said: “And would anyone REALLY want to work for a company that only hired exceptionally nice-looking people who all have kinda sorta the same personal style? That’s kinda weird in itself.”

    We’re simply a tight-knit group, and the success of our businesses should be a good example of why that sort of culture is useful to a business. I mean, it *is* our business.

  • http://connectedventures.com/ Jakob

    I am the director of the video. I just wanted to chime in.

    Grayson said: “And would anyone REALLY want to work for a company that only hired exceptionally nice-looking people who all have kinda sorta the same personal style? That’s kinda weird in itself.”

    We’re simply a tight-knit group, and the success of our businesses should be a good example of why that sort of culture is useful to a business. I mean, it *is* our business.

  • http://www.jmg-galleries.com Jim Goldstein

    That is pretty cool and one day someone will be creative and open-minded enough to do this. In the meantime I don’t expect major record labels to unclench their greedy fists long enough for this to happen. I can see an independent label doing it though. Rockin’ video thanks for pointing it out.

  • http://www.jmg-galleries.com Jim Goldstein

    That is pretty cool and one day someone will be creative and open-minded enough to do this. In the meantime I don’t expect major record labels to unclench their greedy fists long enough for this to happen. I can see an independent label doing it though. Rockin’ video thanks for pointing it out.

  • http://mikeambs.com mike1630

    Yep :) This video still rocks… especially the girl who starts it :P

  • http://projectpedal.com Mike

    Yep :) This video still rocks… especially the girl who starts it :P