People are talking about how sponsored posts are showing up in their stream on places like Instagram these days. I saw one the other day for some TV show. It was a bit jarring, because I was pretty sure I wasn’t following Liev Schreiber. And that’s the thing. A sponsored post would work so much better if the people running the sponsored posts improved context.
Sponsored Posts Are Useful
I’m a fan of sponsored posts, but only if they match the intentions of the person creating them. For instance, later today, I’ll be launching a project with Jacq on BossFit about the Spartan Race. It’s paid content. It’s sponsored. And it’s on a site that’s dedicated to fitness and the business professional. It makes sense to be there.
I started journaling in 1998. It wasn’t called blogging until much later. I had no business intent. I just wanted to share stories I’d written that the mainstream had no interest in publishing. Along the way, I learned a lot (mostly by failing and adjusting), and became a New York Times bestselling author who speaks to princesses and heads of huge companies like Disney (also in the princess business). How did I get here?
Evolution is a Matter of Perception, Growth, and Persistence
When I started, I wanted to share stories. Along the way, I got interested in other topics (self-improvement, media, marketing, health, etc). I changed my blog (eventually journals became blogs), but what I really was doing was the same: sharing what I observed and providing some kind of learning you could use for yourself.
My friend, Anthony is one of the best salesmen I’ve ever met. Whenever I ask him the key to selling, he says the same thing every time without hesitation: “Sales is about creating value.”
My universe has shifted into amazing alignment lately. Ever since ferreting out what I REALLY know how to help people do better, and how that will add value to their lives, I’ve been on fire. And even then, I started like I usually do: with a bad first attempt. But now, my Owner’s Path course is going to really be my best ability to add value back to your life.
There’s what you say you sell, what you think you sell, and what others think you sell. I’m in a bit of a quandary. I think these three facets don’t line up really well right now. I know what I sell and what I intend to sell. But I need feedback from you.
What do you SEEK from me? Not what I’m selling. What do you SEEK? What are you hoping to glean? When you come here, you say, “If I read X, I’ll be able to do something in my world HERE (where?).
Randi Reed called me out. She said that I didn’t do a great job looking for women “freaks” when I said that there weren’t many of them in my book, The Freaks Shall Inherit the Earth. She’s right. I didn’t work hard enough. To fix this, I wanted to give you Randi’s list. Some women freaks for you:
I have no business writing this book, but I did, anyway. If you want to learn how to lose weight and get healthy from someone with a trench-level view of the experience, that’s what you’ll get in Just Start Here, my new book, with lots of help from Jacqueline Carly.
That’s what Google wants me to say. They want me to say “lose weight,” because that’s what people think is the goal. Did you lose weight based on the last bunch of advice you got for losing weight? I’m going with no.
I had a great chat with Jenny Lynn-Travis and Jacqueline Carly about network marketing and what it all means. Evidently 97% of people surveyed are not supportive of network marketing as a business model, and yet, many people buy from network marketers without realizing it or caring either way. As I’m an affiliate marketer and also someone who has published sponsored posts (both controversial to bloggers back in the way old days before everyone started doing it), I wanted to learn about this. So, like everything I do, I dove in.
What I Learned About Network Marketing
There’s a video capture of the entire webinar right here. ( Can’t see the video? Click Here).
I’ve been on a mission of late (well, it’s been a while, but I’m not sure you saw it). Just as soon as I launched Owner Magazine, I talked with Jacqueline Carly about launching BossFit Magazine. Owner’s about building stronger owners and growing your capabilities and connections. BossFit is about fitness and nutrition for the busy professional. The two go hand in hand. I’ve been more and more committed to this of late.
How Can We Be Owners Without Our Health?
Have you looked around the digital industry? There are a lot of people who are seriously overweight. Heck, in the US, there are a lot of people, period, who are in rough shape. It’s not just “the way things are going.” It’s built on our choices.
I had the pleasure of being interviewed by JJ Ramberg at MSNBC’s Your Business show. Here’s the segment on The Freaks Shall Inherit the Earth:
There’s a huge difference between people who show up for work and those who show up everywhere with the mindset to own everything. Some people are quite content with being average, with fitting in, and with doing the minimum to get through the day. Others approach every aspect of their life and their business with the mindset that they can improve their performance, and that they could do better, given the right tools, mindset, and the repeat opportunity to tackle challenges. Those people believe (as I do) that the time for average is over.
In creating my most recent course, The Owner’s Path, I wanted to help people grow their success by working on their leadership and personal development efforts. The course seeks to help people: