Comments on: Differentiating Between Blogger Relations and Sponsored Content

By: Mom Blogging Minute, with Jo-Lynne of Musings of a Housewife : Real Life

Mom Blogging Minute, with Jo-Lynne of Musings of a Housewife : Real Life — Thu, 31 Dec 2009 19:54:05 +0000

[...] Further: Chris Brogan wrote today about Blogger Relations (reviews) and Sponsored Content More “Mom Blogging [...]

By: LoneWolf

LoneWolf — Mon, 14 Dec 2009 00:03:40 +0000

One of the problems with online promotions is the area of trust. Certain people (such as yourself) are known and trusted. They are celebrities of the new world.

However, people like me are unknown and harder to trust. There are millions of us and many are not trustworthy. Unfortunately, those of us who are will often be lumped in with the bad ones.

It's like telling your kids to stay away from strangers. Not all strangers are bad people but you can't tell just by looking which ones are.

By: LoneWolf

LoneWolf — Sun, 13 Dec 2009 18:03:40 +0000

By: Blogger relations vs. sponsored content « Karen McGrane

Blogger relations vs. sponsored content « Karen McGrane — Mon, 23 Feb 2009 20:34:51 +0000

[...] via Differentiating Between Blogger Relations and Sponsored Content | chrisbrogan.com [...]

By: 12 steps are fewer than 39 Marketing on the web | Chris Sparshott

12 steps are fewer than 39 Marketing on the web | Chris Sparshott — Wed, 28 Jan 2009 15:02:10 +0000

[...] Step 9: Purchase credability. Hire a respected blogger to blog on your behalf e.g. Chris Brogan talks about blogger relations [...]

By: MarshalSandler.com » My Advertising Alternative for Feb 1 | chrisbrogan.com

Thu, 22 Jan 2009 13:23:27 +0000

[...] Differentiating Between Blogger Relations and Sponsored Content [...]

By: » Can You Nail an Email Pitch to A-List Bloggers? - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC

Thu, 15 Jan 2009 23:00:29 +0000

[...] it’s heart, this is the practice of speaking with the community; enlisting bloggers and the community at large, to speak about your efforts and on behalf of your [...]

By: Can You Nail a Cold Pitch to A-List Bloggers? < Chris Abraham

Can You Nail a Cold Pitch to A-List Bloggers? < Chris Abraham — Thu, 15 Jan 2009 22:58:39 +0000

[...] it’s heart, this is the practice of speaking with the community; enlisting bloggers and the community at large, to speak about your efforts and on behalf of your [...]

By: Carl

Carl — Thu, 15 Jan 2009 05:54:27 +0000

Great piece Chris. You’ve clarified for me the various components I think and, in doing so, suggested some rules around each of them.. I’ve been engaged in this activity with my company for a while and understanding the thoughts out there is useful in moving forward. Thanks.

By: Mitch

Mitch — Thu, 15 Jan 2009 03:05:24 +0000

In general, I hate the concept of sponsored posts if it’s about that specific product, and since I haven’t yet seen one where someone sponsors a post that’s not about them, I guess that means I’m generally against it. Having said that, I believe that how the readers interpret it depends on the relationship they’ve built with the blog writer. I know a few who write sponsored posts and their readers love getting the information because they’ve established a nice rapport with their readers. I also know some who write a sponsored post, and it turns into a ghost town.

My blog is finally getting to the point where I’m getting some requests to write a sponsored post for them, and I shut it down. Too bad because a couple of them were things I was about to try out for myself, but now have decided that, if I do, I won’t write about it, unless I decide to “out” the company for trying to pay me before writing the article itself. I think some people can write a dispassionate article about someone who’s paying them to write about them, but I’ve yet to see an article where someone said they were getting paid, then trashed the product.

So, just how honest will someone be if they’re getting paid for it? That’s probably the million dollar question.