Comments on: Bob- The Next Chapter http://www.chrisbrogan.com/bob-the-next-chapter/ Learn How Human Business Works - Beyond Social Media Tue, 16 Mar 2010 10:49:27 +0000 http://wordpress.org/?v=2.9 hourly 1 By: I Was Told To Stop Twittering | Startpagedesign.com http://www.chrisbrogan.com/bob-the-next-chapter/comment-page-2/#comment-191812 I Was Told To Stop Twittering | Startpagedesign.com Sat, 09 Jan 2010 17:51:25 +0000 http://www.chrisbrogan.com/?p=2928#comment-191812 [...] is fine, but they told me to stop using Twitter to help customers.”  What?  This sounds familiar.  Delving further in, he had this story to [...] [...] is fine, but they told me to stop using Twitter to help customers.”  What?  This sounds familiar.  Delving further in, he had this story to [...]

]]> By: The Start Page Design Blog (or Thoughts, Ideas, and Other Randomness) http://www.chrisbrogan.com/bob-the-next-chapter/comment-page-2/#comment-158919 The Start Page Design Blog (or Thoughts, Ideas, and Other Randomness) Sat, 24 Jan 2009 21:42:18 +0000 http://www.chrisbrogan.com/?p=2928#comment-158919 [...] is fine, but they told me to stop using Twitter to help customers.”  What?  This sounds familiar.  Delving further in, he had this story to [...] [...] is fine, but they told me to stop using Twitter to help customers.”  What?  This sounds familiar.  Delving further in, he had this story to [...]

]]> By: Steven Milstein http://www.chrisbrogan.com/bob-the-next-chapter/comment-page-2/#comment-146844 Steven Milstein Mon, 01 Dec 2008 14:51:45 +0000 http://www.chrisbrogan.com/?p=2928#comment-146844 Bob, if you haven't yet, go read Seth Godin's Tribes http://sethgodin.com/sg/. If you have read it, then it appears to me that already have your own tribe waiting for someone to lead them. So instead of waiting for the inevitable poor evaluation, or, your employer licking their chops just itching to fire another employee, I would take you're social media show outside the corporation and be the voice for that tribe. Do that, and my guess is your soon-to-be ex-employer will soon be a listener - either before, or, after the competition. Bob, if you haven’t yet, go read Seth Godin’s Tribes http://sethgodin.com/sg/. If you have read it, then it appears to me that already have your own tribe waiting for someone to lead them. So instead of waiting for the inevitable poor evaluation, or, your employer licking their chops just itching to fire another employee, I would take you’re social media show outside the corporation and be the voice for that tribe. Do that, and my guess is your soon-to-be ex-employer will soon be a listener – either before, or, after the competition.

]]> By: Jeremy Hilton http://www.chrisbrogan.com/bob-the-next-chapter/comment-page-2/#comment-146104 Jeremy Hilton Mon, 24 Nov 2008 23:11:28 +0000 http://www.chrisbrogan.com/?p=2928#comment-146104 This is why working in a big corporation can suck! My advice to Bob? Quit. Go work at a small agency where chain of commands aren't so militant and where good ideas are embraced! This is why working in a big corporation can suck!

My advice to Bob? Quit. Go work at a small agency where chain of commands aren’t so militant and where good ideas are embraced!

]]> By: ADSENSE : Secrets From a $100,000 per Year Google AdSense Publisher « Affiliate Marketing Pros http://www.chrisbrogan.com/bob-the-next-chapter/comment-page-2/#comment-145766 ADSENSE : Secrets From a $100,000 per Year Google AdSense Publisher « Affiliate Marketing Pros Sat, 22 Nov 2008 13:32:34 +0000 http://www.chrisbrogan.com/?p=2928#comment-145766 [...] Bob- The Next Chapter [...] [...] Bob- The Next Chapter [...]

]]> By: Albert Maruggi http://www.chrisbrogan.com/bob-the-next-chapter/comment-page-2/#comment-145666 Albert Maruggi Fri, 21 Nov 2008 15:50:01 +0000 http://www.chrisbrogan.com/?p=2928#comment-145666 1) If I was brand manager of Bob's Big Boy, I'd be pissed that a photo with our logo was used for this story if it didn't involve that restaurant. It's a negative story about a real guy who's name is not Bob. If I was Bob's Big Boy I'd give Brogan a little shot, Like hey Chris, what did Bob's Big Boy do to deserve this? and give his readers a gift certificate to Bob's Big Boy restaurants. Hey times are tough just looking for a little free lunch is all. :) Personally I would have used an image from the movie What About Bob, why? because the Bill Murray character sounds more like our Bob character. http://culld.us/l3497542 2) Bob,Big Fella, it's not the right fit, if you are trying to get the company to follow you, then you need some consensus building skills. But I think you are right, a) your days are numbered, better get busy livin or get busy dyin' to borrow a line from another great flick. Follow your passion, go where you are appreciated, it's a most healthy place for you to be. 3) I also hate to tell you this, but I suggest you also set social media adoption by that company back at least 6 months to a year. You've poisoned the well and given the description of the company, no one who has an ounce of self preservation will touch the issue of social media. 1) If I was brand manager of Bob’s Big Boy, I’d be pissed that a photo with our logo was used for this story if it didn’t involve that restaurant. It’s a negative story about a real guy who’s name is not Bob. If I was Bob’s Big Boy I’d give Brogan a little shot, Like hey Chris, what did Bob’s Big Boy do to deserve this? and give his readers a gift certificate to Bob’s Big Boy restaurants. Hey times are tough just looking for a little free lunch is all. :)

Personally I would have used an image from the movie What About Bob, why? because the Bill Murray character sounds more like our Bob character. http://culld.us/l3497542

2) Bob,Big Fella, it’s not the right fit, if you are trying to get the company to follow you, then you need some consensus building skills. But I think you are right, a) your days are numbered, better get busy livin or get busy dyin’ to borrow a line from another great flick. Follow your passion, go where you are appreciated, it’s a most healthy place for you to be.

3) I also hate to tell you this, but I suggest you also set social media adoption by that company back at least 6 months to a year. You’ve poisoned the well and given the description of the company, no one who has an ounce of self preservation will touch the issue of social media.

]]> By: Mark Young http://www.chrisbrogan.com/bob-the-next-chapter/comment-page-2/#comment-145618 Mark Young Fri, 21 Nov 2008 06:32:05 +0000 http://www.chrisbrogan.com/?p=2928#comment-145618 I was interested in wanting to know the outcome, if the Fortune 500 company ever woke up about social media. Of course they did not.... As for Bob, Chris he may be your friend, however he needed to cowboy up and find another position before he uprooted his family. If he was really that good the other units did not want his talent? Was this story even real, with the names changed of course, just to make a point that Fortune 500s have not dipped their toe in the water of social media marketing? I know these corporate guys know that no one ever got fired for advertising on CNN, ABC, USA Today etc etc. I was interested in wanting to know the outcome, if the Fortune 500 company ever woke up about social media.

Of course they did not….

As for Bob, Chris he may be your friend, however he needed to cowboy up and find another position before he uprooted his family.

If he was really that good the other units did not want his talent?

Was this story even real, with the names changed of course, just to make a point that Fortune 500s have not dipped their toe in the water of social media marketing?

I know these corporate guys know that no one ever got fired for advertising on CNN, ABC, USA Today etc etc.

]]> By: SocialMediaCampus - NYU http://www.chrisbrogan.com/bob-the-next-chapter/comment-page-2/#comment-145592 SocialMediaCampus - NYU Thu, 20 Nov 2008 20:21:11 +0000 http://www.chrisbrogan.com/?p=2928#comment-145592 [...] still playing catch up).  So I almost missed the poignant, slightly melodramatic saga of Bob, the misunderstood social media explorer.  If you missed it, too, go ahead and catch up.  I’ll wait for [...] [...] still playing catch up).  So I almost missed the poignant, slightly melodramatic saga of Bob, the misunderstood social media explorer.  If you missed it, too, go ahead and catch up.  I’ll wait for [...]

]]> By: Mark http://www.chrisbrogan.com/bob-the-next-chapter/comment-page-2/#comment-145517 Mark Thu, 20 Nov 2008 00:23:59 +0000 http://www.chrisbrogan.com/?p=2928#comment-145517 Saw this video presentation where Frank from Comcast talked about how his company are restructuring their customer service strategy to include dialogue with their customers through digital channels like Twitter, etc. Maybe that is what Bob's company needs to do with the "group" in charge of social media. Hoping they are paying attention to other companies who GET what it means to connect with your customers and help them. http://www.ustream.tv/recorded/864110 Saw this video presentation where Frank from Comcast talked about how his company are restructuring their customer service strategy to include dialogue with their customers through digital channels like Twitter, etc. Maybe that is what Bob’s company needs to do with the “group” in charge of social media. Hoping they are paying attention to other companies who GET what it means to connect with your customers and help them.

http://www.ustream.tv/recorded/864110

]]> By: Twitter for President http://www.chrisbrogan.com/bob-the-next-chapter/comment-page-2/#comment-145506 Twitter for President Wed, 19 Nov 2008 22:04:39 +0000 http://www.chrisbrogan.com/?p=2928#comment-145506 @Mark That may be true but he wants to do it his way, not the way his company pays him to do it. If you know him, be a friend and help him look for a new job. @Mark That may be true but he wants to do it his way, not the way his company pays him to do it. If you know him, be a friend and help him look for a new job.

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