Bold Action Drives Success

Chris Brogan In the past several months, on many fronts, I have pushed past my comfort zone. Unofficially, my private mantra has been “comfort is a prison.” Since pushing on many levels, I’ve found success in all kinds of small but meaningful ways. This is all leading towards something else.

Bold Action Drives Success

In the movies, we see all bold action as the difference between life and death. More often, in our lives, it’s the difference between life and settling. The time for average is over. Don’t believe me?

Those who sought to stay below the radar at work and not rock the boat got thrown overboard. Everyone who got laid off even though they were doing a decent job were clearly not the fierce and bold. Those people either jumped out of the boat themselves or took the boat over.

How many times did you change your big idea into your little idea? How many times did you change your big and bold swing into your “this sounds more reasonable” swing?

Comfort is a Prison

In releasing The Freaks Shall Inherit the Earth, I wrote a story that isn’t exactly the story that most larger businesses want to talk about. Chasing smaller crowds of like-passioned people isn’t as exciting to talk about as trying to bring the masses to their brand. But I couldn’t tell that story. I don’t believe that the masses are where it’s at. I think that passionate brands that serve a specific community are the next big economy.

Making this proclamation and serving Owners more often than I seek out a larger organization are moves that push me outside of comfort. And how do I respond? I sink even more commitment into the effort.

Soon, very soon, I’ll make this even more clear. But for now, just know this. The more you’re willing to be bold, the more you’re willing to make the REAL goal your goal instead of some watered down version, the more chance you have to succeed.

Blessed be the freaks who choose to be owners. It’s a gorgeous world you’re inheriting. runs on the Genesis Framework

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  • Marketing Fun With Mike

    The freaks have arrived…and they are hungry, passionate, and want to make an impact! Great post Chris!

    • Chris Brogan

      That’s sure the hope! : )

  • sespring

    Chris, thanks for this reminder that we will never reach our big goals without bold action.

    • Chris Brogan

      My utter pleasure. : )

  • Bob Mack

    No offense to any previous comments or posts by Chris, but this is the best point ever made. I’m seeing it in my industry (beer) every day and it’s amazing to me that leaders in our industry are still resisting this change instead of embracing it.

    • Chris Brogan

      Well super, Bob! What do you think will bring about that change?

      • Bob Mack

        First – I need to be more bold and embrace change myself. I’d like my company to be bold also, but that eventually comes down to me and my co-workers. I’m guilty of sitting back and waiting for others to act and that has to change.

        Second, my boss and I are driving across town this afternoon to buy copies of “The Freaks Shall Inherit the Earth” to give to our management team here (mine is a Kindle version, harder to share). Then we’ll followup with a detailed proposal for change. Not saying that because you wrote it, I’m saying that because the book is right. We see it everyday.

        • Chris Brogan

          Well that’s awesome, Bob! Thank you! :) Let me know how it gos. : )

  • Carmen Allan-Petale

    I finally ‘grabbed life by the balls’ this year, so to speak. My husband and I launched our own business and it’s going really well. In just two months we’ve got up to making the same amount we were in our day jobs. And yet we’d put it off for so long out of fear. Finally we were bold and now we’re reaping the success. Thanks for this post :-)

    • Chris Brogan

      Sounds great, Carmen! Congratulations on that!

  • A Z

    Interesting perspective, something I really see happening with brands that are trying to be edgy. Taco Bell and Jack in the Box, for instance, don’t hold back from making bold statements and hinting at innuedo in their commercials. It may offend some people, but it gets people hyped up and look forward to their newest commercial.

    • Chris Brogan

      Precisely! Some people will be scared off, but others will be driven towards. Who, after all, is their buyer?

  • Daniel Decker

    “Comfort is a prison.” <– It's like you just lowered the boom, dropped the mic and walked off stage leaving us with a powerful thought to ponder.

    For me, one of my greatest fears is mediocrity. I don't want to settle or inadvertently settle by making small concessions that one day cause me to look back and realize I stopped pursing and just started retaining. So, hopefully by staying conscious of it… I'll check myself before I wreck myself.

    As a mater of fact, I'm intentionally doing things right now that are pushing me outside of my zone. I've been a "behind the curtain" marketing / platform building guy for a long time. That interview I did with you for Author Platform Summit was my first recorded video interview that will be shared publicly. Not a major deal but a small step, even a bit of an uncomfortable step for me, towards staying out of jail (the comfort prison).

  • LeslieZ

    Chris, your posts are probably some of the shortest I read on the internet, but make me think and reflect the most!

    I’m definitely out of my “comfort zone” as I have recently started my online business, started blogging, creating videos and building a list. All things that require bold actions to be successful.

    I really enjoy your blog, thanks!


    • Chris Brogan

      Very very kind of you. : )

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  • Ryan Biddulph

    Hi Chris,

    Life favor bold people. Get after it. No matter what. I choose to Super Size my ideas and catch myself when downsizing them. Promise ;)



    • Chris Brogan

      Seems like a plan to me. : )

  • Jason Keath

    “We are so accustomed to the comforts of “I cannot”, “I do not want to” and “it is too difficult” that we forget to realize when we stop doing things for ourselves and expect others to dance around us, we are not achieving greatness. We have made ourselves weak.”
    ― Pandora Poikilos

    • Chris Brogan

      Quite so! :)

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  • Chris

    Hey Chris,
    I totally agree! Being bold is the only way to succeed. But being bold also means “being vulnerable” – this is what people tend to forget. You have to accept that sometimes it’s gonna hurt when you want to be bold.

  • Azmir Ismail

    In my case, my term would be ‘measured and calculated’ boldness. I stretch my comfort zone but not too far out. I prefer to make small measured gains. Good post, by the way :)

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