Brands aren’t about the words and images a company gives us as ways of understanding their product and its values. That’s just what people WISH brands were about. What brands “really” mean are the stories we attach to them. And that’s what I was thinking about today. I was thinking about my brand, and I was wondering what people thought about me. Am I considered reliable? Am I considered innovative? What’s the word or words that sum me up if you were telling a story about brand to someone else?
From here, I thought about brands and MY stories about them. Here are some samples:
- L.L. Bean- Best return policy ever. Killer service.
- Apple – Clean design. Easy to use.
- Saturn- No-nonsense. No haggle pricing. Reliable.
- Old Navy- I call them “Garanimals” for adults.
- Robert Scoble- A trusted voice in the Valley.
- Eric Rice – Always 3 steps ahead and challenging me.
- Bre Pettis- Does scary new things and shares how at the same time.
- PodCamp- Brings social media people together with low attitude drag.
- YOU – Show me what else I don’t know.
Your Brand Story
If you were to tell me YOUR brand story, what someone said about you when you’re not around, what do you think it would be? Be kind to yourself, and positive. Think not of what you HOPE they’d say, but what they’d likely say. If you’re willing, share it in the comments section. It won’t seem like bragging, and it will be something we can talk from.
Now, step 2 of the thought: what do you WISH people would say about your brand? Is there a way to bridge what you imagine they do say to what you wish they would say?
I’ll share mine too, after a few of you comment.
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Photo credit, chaelion
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