It has since been implemented in most other blogging tools.) Some individuals or companies have abused the TrackBack feature to insert…

One of the easiest ways to advertise your business for free is to write articles for your local newspaper or industry trade magazines….

Great take on social media adaptation. I’m currently in the process of trying to explain and quantify the benefit of social media to our non-profit and I couldn’t agree with you more on (1) Show the reward, not the tools (2)Consider Head Count and (3)Start Simple, Lay it out. A 65-year old Senior Director doesn’t need to know how Twitter works, but he certainly needs to know how it can impact his business. Keep up the good work.

http://www.onehalfamazing.com

Great take on social media adaptation. I’m currently in the process of trying to explain and quantify the benefit of social media to our non-profit and I couldn’t agree with you more on (1) Show the reward, not the tools (2)Consider Head Count and (3)Start Simple, Lay it out. A 65-year old Senior Director doesn’t need to know how Twitter works, but he certainly needs to know how it can impact his business. Keep up the good work.

http://www.onehalfamazing.com

Great take on social media adaptation. I’m currently in the process of trying to explain and quantify the benefit of social media to our non-profit and I couldn’t agree with you more on (1) Show the reward, not the tools (2)Consider Head Count and (3)Start Simple, Lay it out. A 65-year old Senior Director doesn’t need to know how Twitter works, but he certainly needs to know how it can impact his business. Keep up the good work.

http://www.onehalfamazing.com

Great post. I face this SO OFTEN with existing and potential clients as I try and migrate them to the online space. So important to focus, as you say, on the reward, not the tools. I really don’t care HOW the guy fixes my transmission- just that it gets fixed.

I mostly encounter fear, lack of understanding, the attitude that social media is for my teenage daughter, not my “real” business. But, above all, I get the “Well, this is the way we’ve always done it” attitude. My response, sometimes spoken, sometimes just thought, is, “If you always do what you’ve always done, you’ll always get what you’ve always got.”

Great post. I face this SO OFTEN with existing and potential clients as I try and migrate them to the online space. So important to focus, as you say, on the reward, not the tools. I really don’t care HOW the guy fixes my transmission- just that it gets fixed.

I mostly encounter fear, lack of understanding, the attitude that social media is for my teenage daughter, not my “real” business. But, above all, I get the “Well, this is the way we’ve always done it” attitude. My response, sometimes spoken, sometimes just thought, is, “If you always do what you’ve always done, you’ll always get what you’ve always got.”

Great post. I face this SO OFTEN with existing and potential clients as I try and migrate them to the online space. So important to focus, as you say, on the reward, not the tools. I really don’t care HOW the guy fixes my transmission- just that it gets fixed.

I mostly encounter fear, lack of understanding, the attitude that social media is for my teenage daughter, not my “real” business. But, above all, I get the “Well, this is the way we’ve always done it” attitude. My response, sometimes spoken, sometimes just thought, is, “If you always do what you’ve always done, you’ll always get what you’ve always got.”

Great post, Chris. I’m going to link to it and use it as a starting point for my own blog.

Great post, Chris. I’m going to link to it and use it as a starting point for my own blog.