One thing I’ve learned about Friendsourcing ( ref, ref, ref) is that engaging EVERYONE, though somewhat sloppy, is always more responsive and rewarding than narrowcasting your need.
You Never Know
When looking for help, or asking a question, or trying to solve a problem, or finding someone a new job, you never know where the solution is going to arise. So ask everyone. There are lots of ways to skin a cat, lots of impressions and ideas that might offer the right mix to give you what you need. The more you ask, the more you might discover.
Sometimes, it’s not even the person I ask that ends up solving the problem. The best friendsourcing happens when your network of friends reaches out to THEIR network and extends the request. That way, even more “computers” are processing the request. It just makes sense for some needs, right?
Is it better to ask 2 people where to order Chinese to be delivered in Manhattan, or ask 300? What if the 300 could ask THEIR 300 each? Now we’re talking, right? (I still don’t know the answer to which Chinese place delivers to JFK, but the best answer back was Steve Garfield, who pointed out that there’s a Chinese place at the JetBlue terminal.)
Don’t Be Afraid to Reach Out
The question unasked is always answered with no. Jeff Pulver talks about that a lot, and I’ve been a fan of the thought for a while, too. If I don’t ask, I get no. If I ask, I might get yes. Thus, the more times I ask, the more likely I’ll get what I need.
Some folks don’t ask questions because they want to be perceived of as in control, as the leader. Not me. I’ve been willingly stupid for years. I’m the guy at business meetings who raises his hand and says, “Maybe everyone else in the room knows, but can you explain EBITDA and why I should give a rats ass?”
Whatever the reason, if you’ve read Ori Brafman’s work with Rod Beckstrom, The Starfish and the Spider, you’ll see when friendsourcing (or wisdom of crowds, or distributed networks) works best.
More Reading
This was also on the mind of Christopher S. Penn over at his blog, but specifically related to PodCampNYC. He has some good follow-on points.
Do you have an example of friendsourcing in action?
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