Brian Clark, often praised by me for being too brilliant to be just one man, has done it again. After reading about 20 posts about Performancing shuttering its ad network, Brian’s post is the one that came away with an actual nugget of value.
Should I be surprised? EVERYTHING Brian writes is directly useful to you, if you’re using the web to build relationships for you, your business, your organization.
But this is great stuff:
When I started Copyblogger a year ago, it was because I saw that creating compelling content for social media was a huge opportunity that existing businesses could use to transition away from ineffective advertising. The concept of providing a resource to these folks seemed like smart business to me at the time, and it still does. The fact that I cover conversion as well as attention speaks to an integrated approach to marketing that’s always worked well for me.
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