In typical Chris Brogan fashion, I’m talking out my butt on this one. I have NO idea whether this is really useful or not. Does paying for a trending topic “ad” on Twitter work? Do you see noticeable uptick when you pay for one? Because I’ve got to be honest: when I see a paid trending topic, I think, “Wow, they couldn’t get our attention on a social network any other way?” And then I rush to see what those people normally say to people on Twitter. (Hint: never anything especially engaging).
Why Not Just BURN Your Money?
The thing that bugs me most when I see ineffective marketing or advertising isn’t that I think it makes the industry look bad. No, I just want the money someone spent on something I perceive of as not all that great so that I could do something more useful with it.
I can’t begin to tell whether paying for a sponsored “trending topic” mention is useful. I’d love to hear from people who can say so definitively. But in the larger context, if you’re going to bother using social media, why use it like traditional media? Why use it to place spots?
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