Business is About Belonging – A Short Excerpt

Screen Shot 2014-03-01 at 9.44.06 AM The following is an excerpt from my new book, The Freaks Shall Inherit the Earth, published by John C Wiley and Sons. The important concept I’m hoping to get across as a cornerstone for this book is that it’s important that one learns deeply about belonging:

Business is About Belonging

I’ve received compliments with a consistent theme over the past decade or so. People tell me, “You really do care about people,” and “I feel like you see me and understand me” and “I’ve really enjoyed meeting and getting to know the people you’ve gathered into your community.”

I’m proud of this, of course—but only because it continues to confirm a business tenet in which I believe strongly.…

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Dell Hell Redux?

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I need to start this post with a disclaimer: I have occasionally done work for Dell, and am friends and have been friends with several of their staff. I have a very personal wish and hope that Dell succeeds as a company, and many of the best social media stories ever told were told about Dell, especially about my friends like Lionel Menchaca and Richard Binhammer (both since moved on). I am biased towards Dell.

Dell Hell Redux?

I asked a Microsoft employee OFF-RECORD which Windows tablet he liked at a recent event. I wanted to get something smallish, smaller than the Dell XPS11 and MUCH smaller than the Dell XPS18 that I own.…

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You Can’t Talk About Yourself Enough, Apparently

cb012514 I had the most fascinating experience recently. I put out a survey to the subscribers of my newsletter. The very last question on the survey asked whether you’d refer Owner magazine to their friends. Some number of them said, “I would, but I don’t even know the URL.” Others said, “I didn’t know you started a magazine.” And so on.

I swear, to ME, it feels like it’s all I talk about. I tweet almost 30 tweets a day almost every day pointing people to Owner. My About page starts by saying I’m publisher of Owner magazine. Ditto my social media profiles. My LinkedIn profile leads with it.…

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Send Christmas Cards Whenever You Feel Like It

I just got done talking to friend and coworker, Ron Hood, and he said the most marvelous thing. He said that many times, in a conversation with a client or someone connected to our business, he’ll feel a nice connection with the person. He’ll say, “Oh, I’ll have to add you to my Christmas card list.” But that’s only the beginning. Ron Hood

Ron then sends the card a few days after he tells them this. It could be May. It could be July. And it’s a Christmas card, not a card. It’s whatever it is, a tree or Santa or Jesus. I don’t really know because I’m not on his list.…

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Presence Is Something You Could Build Now

I started my blog way back in 1998, when it was called journaling. I had no idea what to do with it. I started the way lots of people did back then: I wrote about whatever was on my mind, however trivial. Every media software I’ve used since then has been some mix of personal presence building plus an attempt to add some level of value to the larger story. Both are important. And there’s no great time to start. But there’s always a chance to be “too late.” Chris Brogan

Build Your Digital Presence Now

Start an account somewhere that lets you tell the story you want to tell, in the way you want to tell it.…

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27 Tweets to Annoy Geeks and Nerds

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Want to really upset some nerdy types? Use any of these tweets on them (it’s totally okay if NONE of this makes sense to you – just try it!). And if few or none of these seem wrong to you, well, that okay, too. Points if you get each of the references.

  1. Hal Jordan wasn’t the original Green Arrow, you know!
  2. I don’t care what anyone says. Capt. Mal Reynolds was the best captain in Star Fleet.
  3. Everyone knows Bantha walk side by side to overstate their numbers.
  4. Spider-man’s mutant healing powers get messed up by Kryptonite. Duh!
  5. Little known fact: Frank Zappa voiced and controlled the Yoda puppet in Star Wars.
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Secret Lairs and Passion Economies And The Less Visible Revolution

Yesterday, I shared something with my accomplices inside the Brave Group. It won’t be public knowledge for months to come. 2012-08-19 11.24.11

I make no secret of the fact that my newsletter is my favorite way to connect and communicate and that I share my best stuff there and not here on this blog. In fact, I’m thinking of taking down the RSS feed for this blog at some point. Not because I don’t want to interact with you. But because the blog is the fake storefront. This here? This is where Google sniffs around to see if I’m worthy.

What’s going on, though? The cool stuff? The real stuff? That’s happening in the secret lairs and hideouts.…

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Want to Write a Book?

Write Your Book Already Brilliant ally Hugh McGuire and I sat down recently on my podcast to talk about his company, Pressbooks. It’s basically WordPress with all kinds of powerful book-making goodness developed into it, so if you’ve ever written a blog post, you know roughly how to use most of the features already. Brilliant, right?

I want to give you that interview here, too, so you can listen to it. This came from my radio show, and I’d LOVE for you to subscribe via iTunes or via Stitcher radio (my favorite). But for now? Let’s listen to Hugh:

Those Are The Tools. You Need The Support

I’ve already got 30 really dedicated students in my course, Write Your Book, Already!

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Why I Love to Say Selly Sell and Other Human Business Works Secrets

I used to hate to sell. Until I learned what it meant to do so. Or at least what it means when you do it well. Waffles

Selling is helping someone acquire something of value to them and capturing some part of that value for yourself in return. S. Anthony Iannarino has a much better definition, but that’s what I’ll use for now. Why? Because it’s easiest for me to get my head around it. Because that’s the best kind of selling. One of us has something useful. The other of us needs that useful thing. We exchange some kind of value. The transaction is made.

The Evolution of “Pitchy Pitch, Selly Sell.”

On my beloved newsletter, the best thing I do all week, if I’m going to sell to you, I’ll tell you right up front.…

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Start Your Own Whatever

It’s great that you participate. Now, create. Hurricane Sandy Relief

Start something. Who cares what? The other day, on a whim, I started a group to talk about health and fitness. I did it because I wanted some place to post what I’m learning about food and nutrition and fitness and motivation and the like. I’m not qualified. I’m not an expert. Hell, Jacqueline, my girlfriend, has her masters in Nutrition, is working on her PhD, and has more certifications than I can shake a stick at when it comes to all this. I’m so unqualified it’s silly.

So why did I dare to start a group to talk about health and fitness?…

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