Checking In on the Social Media 100

January 9, 2008 · Comments

checking in Practicing what I preach here, I want to check in with you. Have you read the 17 or so posts in my Social Media 100 series? What do you think about it? Is this working out for you? How are you doing from an altitude perspective? Are we at 20,000 feet, 5,000 feet, and where should we be? I’m trying to keep it a mix of theory and practical stuff. Am I succeeding?

This isn’t the time to shower me with praise. It’s the time to ask me for what you’re hoping for, what you’re missing, what you want to see come out of this series. What will you get out of this?

Tell me what you need/want, and let’s see what we can get done here in the next 80+ posts.

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  • I've just started to browse the series, but from what I see so far it looks like solid theoretical basis and useful horizon-stretching for those who already have a strategy and may be at risk of becoming hidebound. The overall effect could be just a bit of a leap into the deep end, for some. Yes, the occasional more basic DIY post might go down well -- something along the lines of that simple/do-able strategy in Mark Harrison's comment above. Of course, the hard part then is to make sure the delegated tasks do, in fact, get done as outlined!
  • I am appreciating, even if not yet comprehending, what you are sharing. I relate alot to Mark Harrison's comment and perspective, but at the same time want to try thinking differently in this medium. Keep it up, I will stick with it!
  • The information you've provided has been beneficial to my own personal networking, but as the "social media person" for my company, I'm trying to find specific things that I can do to help improve our business along the lines of generating buzz, creating and keeping up a conversation with our customers as well as add to the bottom line. As much as I see the benefit as more of a PR affect, I have to bring some kind of numbers to my bosses and that's where everything seems undefined.
  • I like it--it makes me think. You're doing well.
  • I'd recommend giving your strategy for maintaining social networks.

    Did I miss that post somewhere? :D
  • I liked the team up with DYKC - maybe a couple more collabo posts? To bring insight from others? I'm just starting to find my voice so maybe that's why I'm thinking about it. Otherwise, I've been learning a ton on a daily basis. Thanks Chris
  • Would like to hear your thoughts on how to land big clients with a social media consultancy. Also how to convince the higher powers that social media is something they should spend time with - and that they should actually listen to what their customers are saying. How do you get the big companies to give up control?
  • I've been enjoying it, although you've been reiterating a lot of stuff that I generally know.

    I know what would be useful for me personally is a discussion on how to build social networking tools that are equally useful for people with no clue about social networking (but want/NEED to learn if they want to get their art/message out there) and people who are already clueful and want something that's useful to them without being overly dumbed down, without over-taxing an engineering team (ok, in our case, engineering person) with writing custom tools for each user subset.
  • I'm enjoying it, some of it is way over my head but that's okay :-) I haven't been tracking all the comment conversations but am guessing there are some good and interesting ideas coming out of it. Plus it keeps you busy!

    Joanna
  • Chris,

    What I really want is a SIMPLE ACTION PLAN that I, as the owner of a small business, can put into action to help grow my profits.

    I'm NOT particularly an IT business, BTW - we use technology, and many years ago I did degrees in mathematics and computation, but it's not an IT company I run :-)

    Something like the following... (clearly, this isn't a polished version or the right answer... but I'd like a similar thing from someone who's been where I'm going)

    WEEK 1: Register a blog, get each member of the board to write a short piece about where they are taking the company, free from "Corporate BS". Appoint someone to check the comments once a day, and get any concerns ANSWERED and any suggestions ACKNOWLEDGED PUBLICLY.

    WEEK 3: Get each member of the board signed up with Google Reader (or whatever), and find five blogs in the industry sector to subscribe to.

    WEEK 3: Get each member of the board to write another piece about what they've done THIS WEEK to help customers. Get each of them to make at least 2 comments on someone else's blog.

    WEEK4: Find someone in the company who already uses Twitter, and get them to hunt down some conversations / people to follow in the same industry.


    Mark
  • The altitude is fine, the hubris is a bit high though.
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