This is about personal touches, and how everything old can be new again.
Chocolate’s easy to sell, right? But how about in a recession economy? Or how about in a small town? What would motivate me to buy chocolate? Well, a loving wife, for one thing. So there I went, into the chocolate store. I bought her some stuff, but then, I saw this:
This is Rex’s Outrageous Road Crew Crunch. This particular bag, and it’s worth clicking that graphic and looking at the bigger picture, is called “Asphalt.” It’s like Chex Mix drizzled with really high quality chocolate. I know this because Pat who runs Carriage Town Chocolates told me about the quality of the chocolate.
Look at the back of the bag:
There’s a story there. In fact, the whole EXPERIENCE is a story. If you didn’t already click through to Rex’s site, do so, and get the larger story. It’s brilliant.
And this is where personalization matters.
Look at this great card I received by Cheryl Smith of Culture Smith Consulting. She wrote me a nice and personal letter, and left me with a warm impression. Do I need her services right now? No. Will I think of her because I’ve got that card sitting on my desk? Absolutely.
Professional speaker Stephen Hopson sent me a card, too. I got it on the same day as Cheryl’s, actually. What a great day for me. Stephen was nice because he reminded me about some great moments we shared at SOBCon 08, and gave me a warm feeling.
In both cases, Cheryl and Stephen send me messages through Twitter and email and Facebook on and off throughout the week. I’m not feeling like I don’t know them, or haven’t heard from them, and yet, these bits certainly add to the feeling of personalization and personality.
How are YOU approaching the problem of being the same as everyone else? Because it’s out there. Are you doing something about it?
If you enjoyed this post, please consider leaving a comment or subscribing to the feed to have future articles delivered to your feed reader.
ChrisBrogan.com runs on the Thesis Theme for WordPress
Thesis is the search engine optimized WordPress theme of choice for serious online publishers. If you’re a blogger who doesn’t understand a lot of PHP, Thesis will give a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks.
With so many design options, you can use the template over and over and never have it look like the same site. The theme is robust and flexible enough not only to accommodate a site like ChrisBrogan.com, but also to enable the site to run far more efficiently than it ever has before.
- Go on a guided video tour of Thesis and see the amazing things you can do with this theme! Seriously, you’ll love it.
- Check out the Thesis demo site
- See more Thesis-based sites in the gallery showcase










