Comments on: Chocolate Lovers Take Note

By: Matt Searles

Matt Searles — Tue, 17 Jun 2008 00:35:36 +0000

I thought Joseph Jaffee sorta said it best when he said “If you want people to love your brand, you gotta make it lovable,” which kinda seems like at the core of what you’re talking about.

By: chrisbrogan

chrisbrogan — Tue, 10 Jun 2008 05:48:00 +0000

Oh, the insides were top shelf, Rex. I’m making my way to the bottom of the bag. Make sure you tell Pat from Carriage Town chocolates. She did a great job of selling your goods on your behalf, praising your chocolatiering skills all the while.

By: Rex

Rex — Mon, 09 Jun 2008 15:18:32 +0000

Thanks Chris! I was filling orders and someone mentioned they heard about Road Crew Crunch via your blog – it made my day (well, I read the article at 2am while packing bags!)I hope that you enjoy what is inside as well you did our packaging! Dig In!

Rex

By: Kare Anderson

Kare Anderson — Mon, 09 Jun 2008 14:25:44 +0000

the alkali in the ingredients stopped me.. so, like Keith, I discover how differentiation can cause some to not buy and others to want to buy

By: CultureSmith Consulting » Blog Archive » Handwritten Notes, Connections and Lost Luggage

Mon, 09 Jun 2008 02:24:28 +0000

[...] never know what might happen when you take the time to handwrite a note. The other day I wrote to Chris Brogan, thanking him for the impact he’s had on me at this phase of my business. I sincerely [...]

By: Karen Putz / DeafMom

Karen Putz / DeafMom — Sat, 07 Jun 2008 21:25:50 +0000

Oh wow, that chocolate looks good! I never did meet a piece of chocolate that I didn’t like.

I have a bunch of blank cards sitting in my desk for those occasions where an electronic touch just doesn’t cut it.

By: Barbara Gavin

Barbara Gavin — Sat, 07 Jun 2008 17:43:54 +0000

Interesting that use of USMail (my personal favorite tool) is now so rare as to be commented on or called quirky.

As always, Chris, thanks for a great post.

By: Leo Bottary

Leo Bottary — Sat, 07 Jun 2008 14:35:57 +0000

In the April edition of Harvard Business Review, Frances X. Frei suggests we ask ourselves, “Are we trying to be all things to all people, or specific things to specific people?”

While my blog is focused on client service and all that it encompasses, today it all comes back to being specific things to specific people. Those who stay attuned to best practices from all types of industries and who embrace not only customizing, but personalizing their products/services will win the day during the next decade.

By: Viviana Sutton

Viviana Sutton — Sat, 07 Jun 2008 13:16:12 +0000

Just bought myself some asphalt (the dark chocolate kind)…I can see why you featured this company–when it comes to marketing approaches, the genuine ones always shine through.

By: Robin Cannon

Robin Cannon — Sat, 07 Jun 2008 13:00:08 +0000

It’s difficult to differentiate, and you’ve picked out some great examples from different walks of life. I think in the web/online world it’s easier to get away with a touch of quirkiness. But it’s very difficult to find a balance between necessary seriousness and being overly gimmicky.

Personalisation, originality in site design while retaining intuitive navigation. Having a niche, even if it’s not a massive difference just a different approach. E.g. I should focus more on my expertise in usability and accessibility in web design perhaps.