April 15, 2008 6 Comments

Collaboration Drives Relationships

jchutchins Why be a traditional author and just write text when you can podcast, enlist the support of your readership/community, and drive experiences instead of just selling paper? J.C. Hutchins has this figured out pretty well, and he’s looking for YOUR help.

Become a part of the Obsidian Blackout, J.C. says, and you’ll make history. Call it immersive storytelling. Call it alternate reality gaming. Whatever. J.C. is driving us all into new territory, and the whole project deserves some attention.

Read more here, and then, I’d love to know what you think. Will you contribute? Does a project that encourages YOU to get more creative make you uncomfortable? How does this differ from Ray Bradbury’s Fahrenheit 451, where the fourth wall comes down and the people at home were the actors in the drama?

What’s your story?

Related posts:

  1. Video Collaboration Project
  2. Enabling Peer Collaboration Using Social Networks
  3. Passion Drives Personal Brand
  4. Collaboration As Business Extender
  5. Presentations As Relationships

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  • http://www.marketingengagement.blogspot.com Valerie Conyngham

    Speaking of authors engaging customers, the UK branch of Penguin Books is experimenting with new media via their We Tell Stories campaign. Six authors are each writing a short story using a different technology such as Google Maps, Twitter and blogs. It’s pretty interesting to see how each is embracing their chosen media outlet. Shameless plug – you can read more about it on my blog: http://tinyurl.com/4bm7qq

  • http://www.marketingengagement.blogspot.com Valerie Conyngham

    Speaking of authors engaging customers, the UK branch of Penguin Books is experimenting with new media via their We Tell Stories campaign. Six authors are each writing a short story using a different technology such as Google Maps, Twitter and blogs. It’s pretty interesting to see how each is embracing their chosen media outlet. Shameless plug – you can read more about it on my blog: http://tinyurl.com/4bm7qq

  • Gregory west

    Hey JC,I’ve got to say this is the most original and a much needed boost in the audience participation aspect of podcasting! I have to say I’m intrigued,and I’m anxious to see if I can get some good footage with my little dvc;you know like how it will come out with candle light and hurricane lamps and the like .So I’ll be sending something in as soon as I can put it together.But icould be hard because it is awful dark out here and trying to keep the wife and kids calm is going to be hard so god be with us!
    Later,Greg

  • Gregory west

    Hey JC,I’ve got to say this is the most original and a much needed boost in the audience participation aspect of podcasting! I have to say I’m intrigued,and I’m anxious to see if I can get some good footage with my little dvc;you know like how it will come out with candle light and hurricane lamps and the like .So I’ll be sending something in as soon as I can put it together.But icould be hard because it is awful dark out here and trying to keep the wife and kids calm is going to be hard so god be with us!
    Later,Greg

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  • http://www.savetubevideo.com youtube downloader

    Call it immersive storytelling. Call it alternate reality gaming. Whatever. J.C. is driving us all into new territory, and the whole project deserves some attention.