Speaking

Chris Brogan educates businesses and organizations on how social software aligns with their strategies (sample presentations are below). Here is a brief biography of Chris Brogan. His speaking style is vibrant, humor-laden, energetic, and personal. Chris customizes every presentation to address the audience at hand, and he adjusts during the presentation to match the level of comprehension as he goes along.

Chris covers these topics from the 10,000 feet level all the way down to the step-by-step, depending on audience and need. He has presented to book publishers, school administrations, technologists, marketers, government agencies, realtors, students, entrepreneurs, and many other groups.

Email Chris for his speaking fee and other information via his contact page, or reach his executive assistant, at diane @ chrisbrogan . com. Chris is also represented by the American Program Bureau.

Speaking Topics

Technically, Chris can speak on whatever you’d like. He’s given you the following “serving suggestions” to jog your mind and get you thinking. Whatever you want, we can talk about it.

• Adjusting Your Marketing Spend and Tactics for Social Media – **NEW** You’re looking to understand how Twitter and Facebook and blogging and YouTube and all these other tools interweave with your marketing. Learn how to understand the differences between spending for the social web, and/or the human costs of all the time it takes to succeed with these new tools. We’ll lay out some simple strategies (or for private events inside corporations, you can give ME your strategic goals and we’ll overlay the social tools), and then talk more about spend, tactics, and the human cost of doing human business with the social web. This is not your typical “twitter is cool!” presentation. This is the details, the nuts, the bolts, and everything in between.

  

• Rise of the Trust Agents – The Attention Wars are raging. It’s not just 500 channels. It’s 500 distractions. Your message is invisible in the fray, and you’ve fallen behind in the online aspects of business communication. Join Chris Brogan, president of New Marketing Labs, LLC, for an energetic and informative conversation about the business implications of a new breed of business communicator: the Trust Agent. Learn how to “be human at a distance.” Discover how your business can take advantage of the relationship-centric tools of the new Web. Understand how to make your first moves in this space. You’ve heard the hype: start learning the first moves that will help your business succeed. (based on Chris’s book with Julien Smith, Trust Agents.

• Wiring a Human Business – How Humans Aren’t Software, but How to Make Human Code- Chris Brogan uses the web (and its predecessors) differently than most people. Since 1984, he’s been using computers to connect to humans and build relationships. For the first many years, this was for personal interest. In later years, Chris has learned how the various tools of the web combined with a strong sense of community and customer-focus can transform business communications and other objectives into powerful new paradigms. But how does he see the web? What about mobile? How do all the various technologies he uses come to bear in his own business pursuits, and most importantly, what can that teach you about YOUR business?

• Beyond Shiny and New: How a Business Implements Social Media- You’ve accepted that this makes sense. What comes next? Do you have a Facebook policy? Do you want everyone blogging, and if not, who should write the blog? How do you track social media efforts to lead generation, to awareness, to retention? How do you integrate listening tools into your duties? This presentation covers best practices in everything from profile creation to outreach to conversations and community relations.

• Actions: Getting Started in Social Media – You’ve heard from everyone that you should get started. Where it all falls down is that no one tells you what comes next. Let’s explore some potential strategies, and talk through which tools work how. Driven from the strategy perspective, this is not a “twitter is cool” presentation. If we can’t make business sense of the whole landscape, there’s no point. This is a no-BS presentation to get the ball moving.

• Lead Generation in a Social Media World- There are several ways to build leads using social media, including content marketing, listening with intent, and community management, not to mention more traditional digital marketing like email marketing and Facebook apps and the like. Learn what’s possible, what works, how to sustain it, and what to expect.

• Enterprise Meets The Web- Evangelists vs. A Feasible Corporate IT Policy- Evangelize all you want. If your social media strategy doesn’t jibe with your internal corporate technical and legal policies, your efforts will be dead in the water. Many great social media ideas die on the vine due to poorly executed presentations to internal stakeholders. Learn how to say the right things to please everyone from the CIO to the head of HR, and get your company into social media in a way that makes everyone willing to give it a try.

• And Many Many More- No, this isn’t a greatest hits album, but believe me, the topics we can come up with around the social media space are varied, and can be customized to meet your organization’s needs. If you see even the spark of something you were hoping to find here, contact me, and we can make it work for you.

Variations on the theme abound, but these are easy starter suggestions. Mix and match as you see fit. For more information send mail: chris at chrisbrogan dot com.

Sample Presentations (Video)

From Web 2 Expo 2009 Keynote:

From New Media Atlanta 2009 Keynote:

From the Affiliate Summit East 2009 Keynote:

From the Book Expo America 2009 Speech:

From the Inbound Marketing Summit in Boston:

Getting Hired in the Web 2.0 World (Social Media Breakfast):

From the Killer App Expo (2007):

Moderating a panel at VON (2007):

Long form workshop at O’Reilly’s Tools of Change:

Speaking Experience

• Web 2 Expo – Keynote
• CNN Headquarters Tech Tuesday – Featured Speaker
• SummitUp – Keynote
• Blog World Expo – Keynote
• Driving Sales – Keynote
• Writer’s Digest – Keynote
• New Media Atlanta – Keynote
• GE Marketing Summit at GE HQ- Presenter
• Blog Indiana – Keynote
• Affiliate Summit East – Keynote
• National Association of Concessionaires – Keynote
• IAB Conecta (Mexico City) – Keynote
• Ohio Growth Summit – Keynotes
• Book Expo America – Keynote
• Community 2.0 – Keynote
• O’Reilly Tools of Change
• SocComm – Social Communications
• Las Vegas WordCamp
• CES 2009 at Social Media Jungle
• Arizona Entrepreneur’s Summit
• Stamats Higher Education Conference
• Marketing Profs Digital Mixer
• B2B Magazine Digital Summit
• Massachusetts Superintendents Conference – keynote
• New Marketing Summit (host and GM)
• Streaming Media West
• Inbound Marketing Summit
• ITEC St Louis
• ITEC Los Angeles
• Podcasters Across Borders
• Enterprise 2.0 Conference
• Marketing Profs B2B Summit
• IBM Web 2.0 Summit
• nxt.pr for PRSA
• Thomson Innovation Summit
• ITEC Indianapolis
• ITEC Houston
• ITEC Detroit
• South by Southwest Interactive
• BlogWorld New Media Expo
• Video on the Net Boston – host and first keynote
• Several private corporate events
• PodCamp Boston
• PodCamp Pittsburgh
• Killer App Expo
• PodCamp Toronto
• Video on the Net
• VON Conference
• PodCamp Europe
• BootCamp Pittsburgh
• PodCamp Pittsburgh2
• Podcast Academy 6

Testimonials

Chris is a rockstar of sorts in social media circles and I felt that he would be a natural to speakChris at the Summit. I didn’t know what to expect, I didn’t know what kind of a speaker he was I just knew his content was great. To answer the question…he is a GREAT speaker. He was entertaining and kept the audience engaged and entertained through the entire keynote. What I like about Chris is that he keeps things in perspective regarding social media. Social media is about being social. It is about listening and being a “promiscuous connector.” Chris couldn’t have been nicer to deal with or more accommodating with his time. – Michael Bowers, chair of the Ohio Growth Summit.

Chris Brogan was an overwhelming success at our most recent event. Chris’ presentation style was authentic, engaging and entertaining. Most importantly, Chris proved to be an effective and informative speaker. We will definitely be asking Chris back. – Michael Geoghegan, CEO of Gigavox Media.

Chris Brogan, true to his reputation, is the authority when it comes to helping companies discover and implement social media into their business model. At the recent Thomson Innovation Summit, I had the opportunity to work closely with Chris in developing content and defining his role as the facilitator of what proved to be a fascinating discussion around enabling and monetizing professional social networks. Chris not only knew his stuff as a panelist, where he joined Daniel Palestrant of Sermo and Geoffrey Hyatt of Contact Networks as Guy Kawasaki grilled them about their business models, but also challenged the attendees to think differently about how to generate ROI in a strict corporate culture using social media and digital tools. His participation and prowess in the field undoubtedly added to the success of the event. – Ryan Paddock, Digital Scientists.

Chris Brogan grabs his audience up and engages them in an interactive exchange that takes everyone through a journey of social media enlightenment. At the nxt.pr PRSA Southwest District conference, Chris led his group on an exploration of possibilities and solid case studies that each participant could take back and implement in their own organizations. I highly recommend Chris to anyone serious about engaging in social media. – Mary Hunter Wagoner, Owner Image PR

Chris Brogan connects with audiences, which is what makes his a special kind of speaker. He’s down-to-earth, expertly informed and professional… not to mention, a lot of fun to watch. I’m looking forward to sharing the stage with him again. – Jim Kukral, www.jimkukral.com.

Chris Brogan is a true genius when it comes to delivering compelling presentations on complex topics. When I invited him to speak at the Killer App Expo I knew he’d be informative and insightful but even better than that he was also entertaining. Everyone who attended his session came away enlightened and excited about incorporating social media tools into their lives and businesses. If you’re looking for someone to come in and rally the troops around the use of social media I can think of no better person than Chris Brogan. Plus he’s great fun to grab a beer with afterwards! Geoff Daily, App-Rising.com

I was on a panel that Chris moderated, I have been introduced by Chris as the MC at an event, and I was in the audience when he spoke at the Inbound Marketing Summit. In all three cases, Chris did a great job. There are two things about Chris that I like as a speaker. First, he is very authentic — he has no pretenses and is very real. Second, he knows what he is talking about — he is one of only a handful of people that really “gets” the social mediasphere and is articulate about it. – Brian Halligan, CEO Hubspot

Opportunities

Schedule Chris to speak at your event by emailing blog at chrisbrogan . com.