Comments on: Consider a Marketing Funnel http://www.chrisbrogan.com/consider-a-marketing-funnel/ Learn How Human Business Works - Beyond Social Media Mon, 22 Mar 2010 10:38:27 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Dale Underwood - EchoQuote http://www.chrisbrogan.com/consider-a-marketing-funnel/comment-page-1/#comment-153462 Dale Underwood - EchoQuote Thu, 25 Dec 2008 04:17:15 +0000 http://www.chrisbrogan.com/?p=2717#comment-153462 I agree with Adam; a Marketing Funnel is a good idea but is worthless without a direct correlation between the prospects in the funnel and the value of the products (for B2B) an organization sells. The main problem is B2B Marketers have not discovered the right tool to capture Lead Value based on their products. Imagine telling the CEO your social marketing efforts resulted in $65 Million in lead value last month...it is possible and actually quite easy. Dale <a href="http://www.echoquote.com" / rel="nofollow">EchoQuote</a> <a href="http://www.b2bcalltoaction.com" / rel="nofollow">B2B Call to Action Blog</a> I agree with Adam; a Marketing Funnel is a good idea but is worthless without a direct correlation between the prospects in the funnel and the value of the products (for B2B) an organization sells.

The main problem is B2B Marketers have not discovered the right tool to capture Lead Value based on their products. Imagine telling the CEO your social marketing efforts resulted in $65 Million in lead value last month…it is possible and actually quite easy.

Dale
EchoQuote

B2B Call to Action Blog

]]> By: Bobby Hewitt - Creative Thirst http://www.chrisbrogan.com/consider-a-marketing-funnel/comment-page-1/#comment-135001 Bobby Hewitt - Creative Thirst Sat, 13 Sep 2008 17:07:18 +0000 http://www.chrisbrogan.com/?p=2717#comment-135001 Thanks for sharing Chris, that’s a valuable idea. The concept of a Marketing Funnel is proof the line between marketing and every other department, sales, web design, etc. is fading away in this service driven economy. Marketing’s responsibility as other departments are changing and evolving. Thanks for sharing Chris, that’s a valuable idea. The concept of a Marketing Funnel is proof the line between marketing and every other department, sales, web design, etc. is fading away in this service driven economy. Marketing’s responsibility as other departments are changing and evolving.

]]> By: Geek Links - 08.18.08 : Wesley Donehue http://www.chrisbrogan.com/consider-a-marketing-funnel/comment-page-1/#comment-131163 Geek Links - 08.18.08 : Wesley Donehue Mon, 18 Aug 2008 11:15:36 +0000 http://www.chrisbrogan.com/?p=2717#comment-131163 [...] Chris Brogan | Consider a Marketing Funnel [...] [...] Chris Brogan | Consider a Marketing Funnel [...]

]]> By: Tim Jahn http://www.chrisbrogan.com/consider-a-marketing-funnel/comment-page-1/#comment-131033 Tim Jahn Sat, 16 Aug 2008 05:07:22 +0000 http://www.chrisbrogan.com/?p=2717#comment-131033 "Ask about goals—don’t sell." Very true...rather than shoving you services down a potential clients throat, explore the ways in which your services can help them achieve their goals. “Ask about goals—don’t sell.”

Very true…rather than shoving you services down a potential clients throat, explore the ways in which your services can help them achieve their goals.

]]> By: rontowns25 http://www.chrisbrogan.com/consider-a-marketing-funnel/comment-page-1/#comment-131005 rontowns25 Fri, 15 Aug 2008 19:11:05 +0000 http://www.chrisbrogan.com/?p=2717#comment-131005 I think a big key to success is communication and making sure everybody is working off a common definition of a lead vs. a prospect, etc. Companies have different definitions and criteria for defining these categories. Something that may be of interest to you… mega entrepreneur John Assaraf from “The Secret” and author of “The Answer” is holding a free conference call August 20th about how to condition your mind to reach entrepreneurial success. I’d highly suggest listening in. Go here for details and registration… http://www.JohnAssaraf.com/hia/challenge.htm?s=hiac2008 John is also providing free chapter downloads from “The Answer” here… http://www.readtheanswer.com/index.php?RTA=web2 I think a big key to success is communication and making sure everybody is working off a common definition of a lead vs. a prospect, etc. Companies have different definitions and criteria for defining these categories.

Something that may be of interest to you… mega entrepreneur John Assaraf from “The Secret” and author of “The Answer” is holding a free conference call August 20th about how to condition your mind to reach entrepreneurial success. I’d highly suggest listening in. Go here for details and registration… http://www.JohnAssaraf.com/hia/challenge.htm?s=hiac2008

John is also providing free chapter downloads from “The Answer” here… http://www.readtheanswer.com/index.php?RTA=web2

]]> By: Adam Green http://www.chrisbrogan.com/consider-a-marketing-funnel/comment-page-1/#comment-131003 Adam Green Fri, 15 Aug 2008 18:51:42 +0000 http://www.chrisbrogan.com/?p=2717#comment-131003 I agree with the metaphor of a sales funnel, Chris. The question is, What are the specific measurable conversion goals? Is it a link back to your blog or product? A favorable mention at a later time? Becoming friends with the blogger and hanging out at conferences? A sales funnel is quantifiable with sales figures, social media marketing has more amorphous goals. I agree with the metaphor of a sales funnel, Chris. The question is, What are the specific measurable conversion goals? Is it a link back to your blog or product? A favorable mention at a later time? Becoming friends with the blogger and hanging out at conferences? A sales funnel is quantifiable with sales figures, social media marketing has more amorphous goals.

]]> By: VibeMetrix Blog » Blog Archive » Creating a blog relationship funnel http://www.chrisbrogan.com/consider-a-marketing-funnel/comment-page-1/#comment-131002 VibeMetrix Blog » Blog Archive » Creating a blog relationship funnel Fri, 15 Aug 2008 18:48:25 +0000 http://www.chrisbrogan.com/?p=2717#comment-131002 [...] Brogan’s post on a social media marketing funnel struck a nerve, because that is what I’ve been using [...] [...] Brogan’s post on a social media marketing funnel struck a nerve, because that is what I’ve been using [...]

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