Comments on: Consider Your Media-as-Business Strategy http://www.chrisbrogan.com/consider-your-media-as-business-strategy/ Learn How Human Business Works - Beyond Social Media Mon, 22 Mar 2010 20:14:45 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Top Brand Memory Cards http://www.chrisbrogan.com/consider-your-media-as-business-strategy/comment-page-1/#comment-122598 Top Brand Memory Cards Sat, 19 Apr 2008 14:12:09 +0000 http://chrisbrogan.com/consider-your-media-as-business-strategy/#comment-122598 <strong>Top Brand Memory Cards...</strong> If only God would give me some clear sign! Like making a large deposit in my name in a Swiss bank. Woody Allen... Top Brand Memory Cards…

If only God would give me some clear sign! Like making a large deposit in my name in a Swiss bank. Woody Allen…

]]> By: comments continue reading opportunities http://www.chrisbrogan.com/consider-your-media-as-business-strategy/comment-page-1/#comment-122190 comments continue reading opportunities Wed, 16 Apr 2008 05:55:41 +0000 http://chrisbrogan.com/consider-your-media-as-business-strategy/#comment-122190 <strong>comments continue reading opportunities...</strong> I just came across your blog and wanted to drop you a note telling you how impressed I was with the information you have posted here. I also have websites & blogs so I know what I am talking about when I say your site is top-notch! Keep up the great w... comments continue reading opportunities…

I just came across your blog and wanted to drop you a note telling you how impressed I was with the information you have posted here. I also have websites & blogs so I know what I am talking about when I say your site is top-notch! Keep up the great w…

]]> By: Joel Mark Witt http://www.chrisbrogan.com/consider-your-media-as-business-strategy/comment-page-1/#comment-91289 Joel Mark Witt Fri, 30 Nov 2007 01:44:17 +0000 http://chrisbrogan.com/consider-your-media-as-business-strategy/#comment-91289 Chris, Great post. I definitely agree with you on having a plan. But sometimes you don't even know how to start. This was me a year ago. I had no idea where to start. But I started doing something anyway and I am finding my voice and building my plan as I go. Just a thought for those people who feel they have to have everything planned out and perfect before they start. Joel Mark Witt Chris,

Great post. I definitely agree with you on having a plan.

But sometimes you don’t even know how to start. This was me a year ago. I had no idea where to start. But I started doing something anyway and I am finding my voice and building my plan as I go.

Just a thought for those people who feel they have to have everything planned out and perfect before they start.

Joel Mark Witt

]]> By: Beth Kanter http://www.chrisbrogan.com/consider-your-media-as-business-strategy/comment-page-1/#comment-90620 Beth Kanter Wed, 28 Nov 2007 01:54:27 +0000 http://chrisbrogan.com/consider-your-media-as-business-strategy/#comment-90620 I really appreciate your mindmap ... and this post. Thank you. I came here on a mission to read something else, but I find that I'm so interested in what you're writing that I can't resist. Thank for great content. I really appreciate your mindmap … and this post. Thank you. I came here on a mission to read something else, but I find that I’m so interested in what you’re writing that I can’t resist. Thank for great content.

]]> By: Dave LaMorte http://www.chrisbrogan.com/consider-your-media-as-business-strategy/comment-page-1/#comment-90570 Dave LaMorte Tue, 27 Nov 2007 23:00:18 +0000 http://chrisbrogan.com/consider-your-media-as-business-strategy/#comment-90570 I'm confused by your post. Maybe you're being to abstract when you explain your ideas. I’m confused by your post. Maybe you’re being to abstract when you explain your ideas.

]]> By: The Trend Junkie » Blog Archive » links for 2007-11-27 http://www.chrisbrogan.com/consider-your-media-as-business-strategy/comment-page-1/#comment-90495 The Trend Junkie » Blog Archive » links for 2007-11-27 Tue, 27 Nov 2007 18:21:57 +0000 http://chrisbrogan.com/consider-your-media-as-business-strategy/#comment-90495 [...] Consider Your Media-as-Business Strategy Good thoughts on making media as part of your biz strategy from Chris Brogan (tags: blogging Business email entrepreneur media podcasting socialmedia technology tools web2.0) [...] [...] Consider Your Media-as-Business Strategy Good thoughts on making media as part of your biz strategy from Chris Brogan (tags: blogging Business email entrepreneur media podcasting socialmedia technology tools web2.0) [...]

]]> By: AJY http://www.chrisbrogan.com/consider-your-media-as-business-strategy/comment-page-1/#comment-90481 AJY Tue, 27 Nov 2007 17:39:03 +0000 http://chrisbrogan.com/consider-your-media-as-business-strategy/#comment-90481 I just want to say thank you for your post today. I am new to social media and have been taking my time investigating its potential to my particular interests and desires. I feel your post today clarified so many questions I had for this new type of communication and marketing, and I feel grateful that I was introduced to this blog by a dear friend. I think what you say is awesome- and I look forward to reading your blog daily. Thanks Chris- I just want to say thank you for your post today. I am new to social media and have been taking my time investigating its potential to my particular interests and desires. I feel your post today clarified so many questions I had for this new type of communication and marketing, and I feel grateful that I was introduced to this blog by a dear friend. I think what you say is awesome- and I look forward to reading your blog daily.

Thanks Chris-

]]> By: Dave Fleet http://www.chrisbrogan.com/consider-your-media-as-business-strategy/comment-page-1/#comment-90419 Dave Fleet Tue, 27 Nov 2007 14:11:59 +0000 http://chrisbrogan.com/consider-your-media-as-business-strategy/#comment-90419 Great post Chris, thanks. I think both you and Scott hit the nail on the head - a blog or podcast is not a strategy unto itself. To succeed with anything, you need to know what success means, right? To know that, you need to know what your goals are, how you want to achieve them and then plan which tactics you need to take you there. That's the strategy - you can't do it backwards. Personally, I 'lurked' for a long time, reading blogs and listening to podcasts and bouncing around social networks, before deciding to get involved. I worked out what I wanted to achieve before I decided how to achieve it, and I think this has paid off immeasurably. This leads me to one comment on your chart. I would argue that the 'your blog/podcast/whatever' box should be the third one from the top rather than at the head of the chart. That seems to gel more with what you're saying than where you currently have it. You don't indicate a flow on there though, so I may be reading more into it than I should. Great post Chris, thanks.

I think both you and Scott hit the nail on the head – a blog or podcast is not a strategy unto itself. To succeed with anything, you need to know what success means, right? To know that, you need to know what your goals are, how you want to achieve them and then plan which tactics you need to take you there. That’s the strategy – you can’t do it backwards.

Personally, I ‘lurked’ for a long time, reading blogs and listening to podcasts and bouncing around social networks, before deciding to get involved. I worked out what I wanted to achieve before I decided how to achieve it, and I think this has paid off immeasurably.

This leads me to one comment on your chart. I would argue that the ‘your blog/podcast/whatever’ box should be the third one from the top rather than at the head of the chart. That seems to gel more with what you’re saying than where you currently have it. You don’t indicate a flow on there though, so I may be reading more into it than I should.

]]> By: Whitney http://www.chrisbrogan.com/consider-your-media-as-business-strategy/comment-page-1/#comment-90413 Whitney Tue, 27 Nov 2007 13:53:11 +0000 http://chrisbrogan.com/consider-your-media-as-business-strategy/#comment-90413 Seth Godin has some interesting things to say about Souvenirs. People buy books, t-shirts, mugs and other stuff as souvenirs, or reminders, of a good experience. Whether it's a collection of shot glasses from places you've been, books by a favorite author, or a twitter t-shirt- all act as memory prompts of positive ideas and experiences. We surround ourselves with these things because they make us feel good, and recreate small bits of these experiences for us. I think this goes back to having something remarkable and worth remembering in the first place. And that requires authenticity, and knowing yourself as Matt said above. You can be that something remarkable, you can "monetize" it through the selling of souvenirs of the experience, with a book, or a speech, or a tshirt- whatever "it" is, but the "gift" of the thing is really a memory and how it touched someone enough to want to remember it and have a reminder hanging around in the first place. Seth Godin has some interesting things to say about Souvenirs. People buy books, t-shirts, mugs and other stuff as souvenirs, or reminders, of a good experience. Whether it’s a collection of shot glasses from places you’ve been, books by a favorite author, or a twitter t-shirt- all act as memory prompts of positive ideas and experiences. We surround ourselves with these things because they make us feel good, and recreate small bits of these experiences for us.

I think this goes back to having something remarkable and worth remembering in the first place. And that requires authenticity, and knowing yourself as Matt said above. You can be that something remarkable, you can “monetize” it through the selling of souvenirs of the experience, with a book, or a speech, or a tshirt- whatever “it” is, but the “gift” of the thing is really a memory and how it touched someone enough to want to remember it and have a reminder hanging around in the first place.

]]> By: Dan Schawbel http://www.chrisbrogan.com/consider-your-media-as-business-strategy/comment-page-1/#comment-90412 Dan Schawbel Tue, 27 Nov 2007 13:48:34 +0000 http://chrisbrogan.com/consider-your-media-as-business-strategy/#comment-90412 For individuals, your strategy can be simply generating awareness for your brand, opening up new opportunities by networking with others or to learn the fundamentals of web 2.0 by actively participating. For individuals, your strategy can be simply generating awareness for your brand, opening up new opportunities by networking with others or to learn the fundamentals of web 2.0 by actively participating.

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