Comments on: David Lynch on Product Placement http://www.chrisbrogan.com/david-lynch-on-product-placement/ Learn How Human Business Works - Beyond Social Media Fri, 10 Feb 2012 12:25:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Product Placement Paradox at Gypsy Bandito http://www.chrisbrogan.com/david-lynch-on-product-placement/comment-page-1/#comment-138905 Product Placement Paradox at Gypsy Bandito Fri, 26 Sep 2008 14:37:27 +0000 http://grasshopperfactory.com/cbc/david-lynch-on-product-placement/#comment-138905 [...] came across this in the archives of Chris Brogan’s blog. Even though I share Lynch’s frustration, I feel that product placement is kind of [...] [...] came across this in the archives of Chris Brogan’s blog. Even though I share Lynch’s frustration, I feel that product placement is kind of [...]

]]> By: CT Moore http://www.chrisbrogan.com/david-lynch-on-product-placement/comment-page-1/#comment-138415 CT Moore Wed, 24 Sep 2008 18:57:14 +0000 http://grasshopperfactory.com/cbc/david-lynch-on-product-placement/#comment-138415 Ah, brevity is a breath of fresh air, especially on the internet. Don't you think, Chris? Ah, brevity is a breath of fresh air, especially on the internet. Don’t you think, Chris?

]]> By: CT Moore http://www.chrisbrogan.com/david-lynch-on-product-placement/comment-page-1/#comment-234159 CT Moore Wed, 24 Sep 2008 18:57:00 +0000 http://grasshopperfactory.com/cbc/david-lynch-on-product-placement/#comment-234159 Ah, brevity is a breath of fresh air, especially on the internet. Don't you think, Chris? Ah, brevity is a breath of fresh air, especially on the internet. Don’t you think, Chris?

]]> By: Monza http://www.chrisbrogan.com/david-lynch-on-product-placement/comment-page-1/#comment-18757 Monza Thu, 05 Apr 2007 02:31:07 +0000 http://grasshopperfactory.com/cbc/david-lynch-on-product-placement/#comment-18757 IMHO: So long as it does not compromise the message and spirit of the work, what's the difference...really? Product placement in media is nothing new. The difference is that the once subtle use of product placement has become more noticeable by more "media literate" audiences. Observing obvious product placement in any media can spoil the viewing pleasure and credibility of certain works by snapping the attention away from the message. The ideal balance lies in using product placement credibly while leveraging that revenue stream to improve the overall media product and/or its distribution. Not easy...but quite possible in most cases. Unless of course it is an arrangement where there is a stated requirement for aggressively giving exposure to a product or service within a work as a condition of recieving financial support. In that case, agreeing to such an arrangement will undoubtedly compromise the integrity of the work. That's just a bad deal to agree to and is best avoided if at all possible. YMMV IMHO: So long as it does not compromise the message and spirit of the work, what’s the difference…really? Product placement in media is nothing new. The difference is that the once subtle use of product placement has become more noticeable by more “media literate” audiences.

Observing obvious product placement in any media can spoil the viewing pleasure and credibility of certain works by snapping the attention away from the message. The ideal balance lies in using product placement credibly while leveraging that revenue stream to improve the overall media product and/or its distribution. Not easy…but quite possible in most cases.

Unless of course it is an arrangement where there is a stated requirement for aggressively giving exposure to a product or service within a work as a condition of recieving financial support. In that case, agreeing to such an arrangement will undoubtedly compromise the integrity of the work. That’s just a bad deal to agree to and is best avoided if at all possible.

YMMV

]]> By: Monza http://www.chrisbrogan.com/david-lynch-on-product-placement/comment-page-1/#comment-234158 Monza Thu, 05 Apr 2007 02:31:00 +0000 http://grasshopperfactory.com/cbc/david-lynch-on-product-placement/#comment-234158 IMHO: So long as it does not compromise the message and spirit of the work, what's the difference...really? Product placement in media is nothing new. The difference is that the once subtle use of product placement has become more noticeable by more "media literate" audiences. Observing obvious product placement in any media can spoil the viewing pleasure and credibility of certain works by snapping the attention away from the message. The ideal balance lies in using product placement credibly while leveraging that revenue stream to improve the overall media product and/or its distribution. Not easy...but quite possible in most cases. Unless of course it is an arrangement where there is a stated requirement for aggressively giving exposure to a product or service within a work as a condition of recieving financial support. In that case, agreeing to such an arrangement will undoubtedly compromise the integrity of the work. That's just a bad deal to agree to and is best avoided if at all possible. YMMV IMHO: So long as it does not compromise the message and spirit of the work, what’s the difference…really? Product placement in media is nothing new. The difference is that the once subtle use of product placement has become more noticeable by more “media literate” audiences.

Observing obvious product placement in any media can spoil the viewing pleasure and credibility of certain works by snapping the attention away from the message. The ideal balance lies in using product placement credibly while leveraging that revenue stream to improve the overall media product and/or its distribution. Not easy…but quite possible in most cases.

Unless of course it is an arrangement where there is a stated requirement for aggressively giving exposure to a product or service within a work as a condition of recieving financial support. In that case, agreeing to such an arrangement will undoubtedly compromise the integrity of the work. That’s just a bad deal to agree to and is best avoided if at all possible.

YMMV

]]> By: Jay Moonah http://www.chrisbrogan.com/david-lynch-on-product-placement/comment-page-1/#comment-18591 Jay Moonah Wed, 04 Apr 2007 13:22:23 +0000 http://grasshopperfactory.com/cbc/david-lynch-on-product-placement/#comment-18591 I love his little look around at the end. "What?!? What did you expect me to say?" I love his little look around at the end. “What?!? What did you expect me to say?”

]]> By: Jay Moonah http://www.chrisbrogan.com/david-lynch-on-product-placement/comment-page-1/#comment-234157 Jay Moonah Wed, 04 Apr 2007 13:22:00 +0000 http://grasshopperfactory.com/cbc/david-lynch-on-product-placement/#comment-234157 I love his little look around at the end. "What?!? What did you expect me to say?" I love his little look around at the end. “What?!? What did you expect me to say?”

]]> By: Sue http://www.chrisbrogan.com/david-lynch-on-product-placement/comment-page-1/#comment-18542 Sue Wed, 04 Apr 2007 12:04:22 +0000 http://grasshopperfactory.com/cbc/david-lynch-on-product-placement/#comment-18542 Brilliant - totally F$%*in brilliant. Brilliant – totally F$%*in brilliant.

]]> By: Sue http://www.chrisbrogan.com/david-lynch-on-product-placement/comment-page-1/#comment-234156 Sue Wed, 04 Apr 2007 12:04:00 +0000 http://grasshopperfactory.com/cbc/david-lynch-on-product-placement/#comment-234156 Brilliant - totally F$%*in brilliant. Brilliant – totally F$%*in brilliant.

]]>