One of the greatest benefits I see in a blogging framework like this is in the initial steps of formulating ideas, questions, and listening to what others have to say on similar topics. Especially for beginning bloggers, that work can really help a writer to develop a voice and take risks because they feel more comfortable hitting publish.

I just (finally) read that book on Stickiness and one of their points was that you have to surprise people in order to get their attention instead of offering them the same old, same old. I’m not saying every day has to be radically different from the last, just that variety is important in engaging to the reader’s interest.

Like you said, this is just one model. A blogger building an audience would most likely fit the model to the message, rather than the opposite.

I think it is important to be artistic with blogs, incorporating video clips, photos, even poetry should it be appropriate. It would be a shame if blogs became as predictable as a press release…a missed opportunity in communications.