Batch Blue knows how to reach out and deliver value up front. I’ll admit that I had no idea who Batch Blue was before this. There are too many great companies out there, and I don’t know them ALL! So how cool is it that Michelle Riggen-Ransom reaches out to me, citing posts I’ve written over the last few months that apply, and then offers me a really informative “blue paper” on social media. (It’s like a white paper – only, blue.)
This turns out to be a great way to deliver value. Brian Clark of Copyblogger has made this his model all along. Deliver great content and value, and then make the ask on the other side of it. In this case, Michelle and Adam Darowski and the team have a contact, task, and communications manager software to sell. But they lead by giving us a useful paper to consider. For some, there’s not a lot NEW in the document, but it’s a good resource, well-formatted, and looks shiny and useful.
What do you think of the concept? And as for the paper, you should let Michelle and Adam know on their site.
Read the blue paper here.
The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters.
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