Comments on: Delivering Content Value to Market Your Product

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Anyone that I see remotely related to my field that I wish to connect with, I make a note of their email and make it a point to send useful bits of information as I run across it.

By: Michelle Riggen-Ransom

Michelle Riggen-Ransom — Tue, 26 Feb 2008 16:30:02 +0000

Thanks Chris for the nice post and link. I especially like that you think the paper is shiny.

Since we started BatchBlue about a year and a half ago, one of our main company goals has been to provide a resource for small business owners, especially in technology. I’m hopeful the Blue Papers are something people find useful and that we will, as you mention, deliver value.

Thanks again,
~Michelle

By: Michelle Riggen-Ransom

Michelle Riggen-Ransom — Tue, 26 Feb 2008 16:30:00 +0000

Thanks Chris for the nice post and link. I especially like that you think the paper is shiny.

Thanks again,
~Michelle

By: Trisha

Trisha — Tue, 26 Feb 2008 07:45:08 +0000

I’ve seen much the same as Krista. In fact, I was once one of these information delivering B2B persons for several companies.

Basically, they outsourced me to run around and give potential referral sources information, muffins (yes, muffins), and the “pitch” whenever I finally managed to land a meeting.

In B2B networking, you network before you know you need them. Anyone that I see remotely related to my field that I wish to connect with, I make a note of their email and make it a point to send useful bits of information as I run across it.

Of course, this means you have to know what is useful to them.

I figure that out by sitting in their head a moment. If I were them, how do I sell myself? What I do value about me, what do I hope to provide my readers / customers?

Any way you can help a potential contact provide value for their clients is a big win. =)

By: Trisha

Trisha — Tue, 26 Feb 2008 07:45:00 +0000

I’ve seen much the same as Krista. In fact, I was once one of these information delivering B2B persons for several companies.

Basically, they outsourced me to run around and give potential referral sources information, muffins (yes, muffins), and the “pitch” whenever I finally managed to land a meeting.

Of course, this means you have to know what is useful to them.

I figure that out by sitting in their head a moment. If I were them, how do I sell myself? What I do value about me, what do I hope to provide my readers / customers?

Any way you can help a potential contact provide value for their clients is a big win. =)

By: Krista Neher

Krista Neher — Tue, 26 Feb 2008 02:45:08 +0000

I have found the same to be true in looking for consultants or contractors. Those who provide a small amount of free advice or info upfront are more likely to get a contract.

By: Krista Neher

Krista Neher — Tue, 26 Feb 2008 02:45:00 +0000

I have found the same to be true in looking for consultants or contractors. Those who provide a small amount of free advice or info upfront are more likely to get a contract.