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Listening is an *essential* tool on the Internet. I can search for pain points in social media circles, let’s say, or I can read Chris Brogan’s comments, and the pain points will come to me. On the other blogs I may find out about real, heartfelt small business or startup concerns. By being part of the community I hear without being a spy—because I discuss my own issues, too—and the view I get is much richer that it would be otherwise.

Using the Internet as a big shouting match, or as a place to come and plunder for info, doesn’t lead to nearly as much understanding.

Regards,

Kelly

Listening is an *essential* tool on the Internet. I can search for pain points in social media circles, let’s say, or I can read Chris Brogan’s comments, and the pain points will come to me. On the other blogs I may find out about real, heartfelt small business or startup concerns. By being part of the community I hear without being a spy—because I discuss my own issues, too—and the view I get is much richer that it would be otherwise.

Using the Internet as a big shouting match, or as a place to come and plunder for info, doesn’t lead to nearly as much understanding.

Regards,

Kelly