Discipline and the Bloggers Opportunity

milking a cow It’s 4:46AM as I write this. I’m en route to two events today, one in the north of the country and the other at the southern tip. In the middle, I’ve got work to do on planes that might be cramped. And I’m writing this blog post because it’s my obligation to you: to provide you with useful content. You might blog for passion and whim. If so, this blog post isn’t for you. You’re invited to check out The Oatmeal (hat tip Julien).

For the rest of us, let’s talk about discipline and the blogger’s opportunity.

Every time you post, you build an opportunity. It might be for making business. It might be for sharing thought leadership. It might be the chance to build some new relationships. Mechanically, it might just be another attempt to gain better organic ranking from Google. But each post is an opportunity.

To obtain any kind of value in these opportunities requires discipline. Consider these points before each post.

Discipline and the Blogger’s Opportunity

  • Show up – First, just be there. By writing a blog post on a regular schedule, your audience knows to expect you. They come to accept the flow of your efforts. Farmers have this relationship with their systems. It shows stewardship.
  • Deliver value – Bring your best game as often as possible. We all have “barely functional” days, but more often than not, if we’re earning people’s respect, our efforts must be something of value to our reader. Writing about ourselves doesn’t cut it.
  • Improve – Your great post from a week ago doesn’t give you a hall pass. Learn from those posts that don’t hit. Experiment. Read other great writers in your vertical and outside of it. Deconstruct what they’re doing and try to improve your game.
  • Clarify your desire – If you’re seeking a specific result from a post, guide your audience to that result. If you’re seeking sales, make the call to action obvious. If you’re looking for comments, invite a dialogue at the end of your post. It’s yours to win.
  • Do your part – Blogging isn’t all about your blog. Have you commented lately on others’ blogs? Are you sharing using the various social sharing tools? Be a good neighbor and help other bloggers by sharing, commenting, and adding value to the ecosystem.

If you’re wondering what it takes to get your blog up to the next level, to see business results from your effort, to grow your community, these are some points to consider for every post.

Need more advice? See My best advice about blogging. I’m here to help.

What do you think? How are you with discipline?

Photo credit chrisada

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  • http://playitforward.posterous.com/ KatJaib

    I'm so sorry I read this today. Here I've been patting myself on the back for getting out one post a week. And the reaction to last Friday's (http://bit.ly/3xC1bQ) was so good I actually DID think it earned me a hall pass.

    But I bow to the master. You are right. As Woody Allen says, “Showing up is 90%.” Now off to write something for today. Damn!

  • http://twitter.com/mgilstrap19 Michelle Gilstrap

    Chris,
    You are always giving us great ideas. In my daily life, I always make room to read your posts. I learn so much from you. You are right about creating discipline. People do rely on you and its very important to keep at it.
    Thanks
    Michelle

  • http://operationkids.org/ Sara

    Loved it – and the timing was perfect, as I've been trying to emphasize to the “powers that be” that blogging is serious work, needs predictibility and quality. I sent your post to them as 3rd party source back up to what I've been saying. So glad you blogged about that today!

  • lomaprietapottery

    Good advice – now if I would only follow it! Think I'll print it out and put it where I will see it daily.

  • Jeremi Griggs

    Really great stuff, as always. I, like so many others, struggle with consistently posting. Blogging is new to me, and so many times I neglect finishing a post or dismissing it outright because, by the time I finish and read what I wrote, it either seems irrelevant or incomprehensible. I realize the only way to improve is to be diligent, which you have again inspired me to do.

    Thanks

  • Jeremi Griggs

    Really great stuff, as always. I, like so many others, struggle with consistently posting. Blogging is new to me, and so many times I neglect finishing a post or dismissing it outright because, by the time I finish and read what I wrote, it either seems irrelevant or incomprehensible. I realize the only way to improve is to be diligent, which you have again inspired me to do.

    Thanks

  • http://www.rodkirby.com Rod

    Great post Chris. It really comes down to what you want to achieve with your blog. If you're want to develop it into something valuable you have to treat it like it has value and give value to your readers. Being consistent is definitely a big part of that along with the other great points listed here.

    I try to deliver value by sticking to a schedule, aka an editorial calendar. I even created a 17 minute video showing my readers How to Create an Editorial Calendar for their Blog – http://www.rodkirby.com/archives/1720

    Great post again, sir!

  • http://www.rodkirby.com Rod

    There's nothing wrong with sticking to a formula that works. But like you said, you could be earning more if you just implement what you've already learned. God has given you all the tools you need to be successful, why not use them?

  • http://www.rodkirby.com Rod

    I think you've got the right idea. Consistency is definitely the key to being successful in anything you're doing. Don't forget another key, which is quality. I would rather sacrifice consistency for quality. If you put out trash consistently, then you'll damage your brand.

  • http://www.rodkirby.com Rod

    Promoting others is definitely a big part of blogging. However, don't forget to promote your readers. Those people who take the time to read your posts and give you their undivided attention. I typically do this by including their comments in follow-up posts or pointing to resources they share. It's the circle of giving and it always comes back to you.

  • http://www.rodkirby.com Rod

    Don't let that blog slip out of your fingers Ros! Get those drafts and turn them into great content!

  • http://www.rodkirby.com Rod

    Your strategy is the same one that I started with on my blog. I post 5 days a week, but only write 2 times a week. Sounds interesting huh? I created a video that details my posting strategy as well as how to create an Editorial Calendar for your blog. I'm sure it'll help you as it's helped me – http://www.rodkirby.com/archives/1720

  • http://www.rodkirby.com Rod

    First of all, Nicholas, happy Veterans day, thank you for all you do in the military! And second of all, I couldn't agree with you more, “If we want to win the struggle for success then it's vital that we have the self-discipline to keep doing the right thing.” Keep making it happen man!

  • http://www.rodkirby.com Rod

    Hi, Julia, never sacrifice quality for consistency. I would rather you write when it's right than put out something you're un-proud of consistently.

  • kathrynlang

    Great tips. Today is actually my feed day – I'm visiting the blogs in my feed and commenting on many of them. I read some where ;) that I need to spend 12 times more of my time doing for others than for self.

    I especially appreciate that you used the stewardship metaphor. I had not looked at my blogs in that manner before now and it will definitely make me more conscious of how I treat them.

  • http://www.michalwurm.com Michal Wurm

    True but I found that having Chris' blog open in one of my browser windows where I can see it is usually motivation enough. :)

  • http://www.inspir-it.com Charlotte

    Great advice.

    “Show up” may well be the most important bit of it, as that seems to be the biggest hurdle for most. Show up and you're past 99% of people already.

  • http://www.justineleemusk.wordpress.com/ Justine Musk

    Great post, and a point that can't be reiterated often enough.

    Writers write.

    Bloggers blog.

    Whether you're serving a large community or a small one, in the end it's just that simple.

  • http://wwwjackbenimble.blogspot.com/ The JackB

    I liked your point about blogging being about interaction. It is more than just posting and waiting/hoping for comments.

  • deniseclark

    Great post. People forget the basics sometimes. I'm just getting ready to start a blog and I will have these tips close by to help remind me! The showing up and delivering was part of what held me back for awhile. But, now I am ready to go.

  • Kristin

    Rod, thank you for sharing this video, it was very helpful. It makes sense to write twice a week for posting 5 times/week.

  • http://www.rodkirby.com Rod

    Hey, Kristin, I'm so glad you took a moment to watch the video and I'm glad
    it helped you out. Feel free to share it with your friends, readers, and
    amongst your network. If there's anything I can do to help you with your
    blogging, don't hesitate to ask!

  • http://www.fashionablymarketing.me FashionMarketing

    Chris – these are great insights. Thank you for sharing. But what happens in this situation: You take your blog past its current level, beyond the next level, to some who new level (seriously). You find the result TRIPLES your traffic and participation, but in order to keep that there, you have to write less because what your audience is coming to you for takes three times the time and research to write. Is it okay to compromise frequency for quality?

  • Kristin

    I will definitely be sharing it internally with co-workers, thank you.

    Chris and commenters such as yourself inspired me to action: I wrote a business plan and a visionary presentation for my manager, showing how my company can combine e-Learning with social media.

    My boss gave an enthusiastic: Go For It. So now am researching recording software. Would you please share what software you used to record your video?

    have a great week,
    Kristin

  • http://twitter.com/pugofwar Ef Rodriguez

    I suspect “barely functional” days contributed dramatically to the popularity and dissemination of lolcats.

    So much easier to post a cat pic than write something interesting. Oh, internets.

  • http://www.virtualitassistants.com/ Amber Whitener

    This is a good idea. Blogging software lets you write and post date the message, you could blog ahead. However, you'd have to make sure your message won't be stale by the time it's actually shared.

  • http://www.facebook.com/people/Raj-Kumar-Dash/617328091 Raj Kumar Dash

    Excellent. This is valid advice whether you're blogging directly for ad income or to promote your services.

  • petekunk

    Consistency, discipline and real value……your living it everyday and its Inspiring!
    Thanks Pete

  • http://chrisbrogan.com Chris Brogan

    The point wasn't to write super fast. The point is to be consistent. I think as often as you can muster is the right pace, but just remember that people can wander. Remember, people want a mix. They want tapas *and* they want full meals. Make sense?

  • deniseclark

    Type your reply…

  • rachelakay

    Chris,

    Great post. It sounds really basic, but I think we often forget the most important part of blogging is delivering content that others can expand on and add too. That's the meat and the potatoes. :) That, and generosity to others online can go very far. Thanks for the reminders.

    Rachel Kay

  • http://chrisbrogan.com Chris Brogan

    That's why I write them, Michelle, because you give me time. It's very very valuable to me.

  • http://chrisbrogan.com Chris Brogan

    You get points for launching. Baby steps. : )

  • http://twitter.com/Marki_Conway Marki Conway

    Great post! I agree with your “show up” comment that it's important to blog on a consistent schedule and honestly, that's an area I need to work on greatly. However, if I don't find anything of great value to blog about that day, I don't feel I should still do it. I'd rather have less posts and more value, than more posts and less value. Otherwise, I'd be afraid of getting a reputation as a fluff blogger, or someone who doesn't blog about anything important.

  • http://chrisbrogan.com Chris Brogan

    I'm mad at myself for not putting that tip in the post. I do that all the time. I put a few post-dated posts in there for safekeeping.

  • wordsdonewrite

    Absolutely! Good point, Rod!

  • wordsdonewrite

    David, that is a pretty good guess on the cows. I'll buy that. I actually didn't connect that reference with the photo, but I think you're probably right.

    Just one last question: Am I the cow or are my readers the cows???? :->

  • http://susanbeebe.com susanbeebe

    Chris, I sure like your analogy between tapas *and* full meals – that's been my experience too. #ColeslawOnWhiteBoardisCOOOOOOL :)

    I am guilty of not blogging enough. I also need to narrow my focus – too broad.

    Took 3 years to get my domain name http://SusanBeebe.com and now I am trying to make up for lost time!

    YOU inspire me to be a better me, thank you! :)

    PS I was really GREAT to hang out with you today at #SM2day conference in lovely Rochester, NY. Hope your travels went smoothly today! Sleep well :)

  • http://www.homesprosperity.blogspot.com steveborgman

    Thanks for modeling what it's all about, Chris! Passion is a beautiful thing, but there are days when it comes right down to the discipline. It's great to see the benefits of developing positive habits with blogging. I read an analogy of blogging as a marathon. Since I am training in my running toward that end, it helps me to view it that way.

  • TaylorEllwood

    If you want to be visible, you've got to show up. I don't blog daily, but I do try and get out at least entries a week, because I know when I do it keeps me visible to people.

  • http://internetjobscams.blogspot.com work at home

    I always try to be discipline on my work. I think as I am learning from blogging I am going to aware about more discipline.

  • http://twitter.com/Wordful Charles Bohannan

    Discipline is to blogging as water is to oatmeal (and a big sarcastic thanks for leading me to that crazy oatmeal site, Chris. It's like a bear trap…).

    I struggle with discipline, but I'm learning to change that through none other than discipline itself. I admire bloggers who produce on a daily basis. I figure when I get to that point I'll have trouble not writing every day, and that sounds like bliss.

  • joplinquinn

    There is no doubt that the effort takes discipline and real thought. Posting just to post is transparent and meaningless content just takes up space on the page. If you are really trying to make an impact and your INTENTION is to give something to the people spending their time on your blog; it pays off. Thanks for your good intention Chris.

  • nigelcburke

    I started a blog last month and trying to stick to posting everyday. Sometimes I am too hard on myself but I really want it to be successful.

    Sometimes I wonder if I started this blogging thing too late.

    I'm up to 25 posts now so I am feeling better and I keep tweaking WordPress to make it work better. It's a slow process but I am getting there.

    I'm reading a few books on blogging as well. I'm currently reading Publish and Prosper – Blogging for you Business by Byron and Broback. It's a boring book but I have ProBlogger to read plus Blog Marketing. They look more exciting.

    I'll keep at it and see how I go :)

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  • http://twitter.com/Jericles Jeremy Fischer

    For those that have mentioned “starting small”, you're on the right track. As a freelance writer, I thought I could knock out posts everyday with no problem. But I discovered that things quickly get in the way. Like LIFE.

    Once I enrolled in graduate school, I knew I would have to back down. So I took a step back and got more serious about it. I went ahead and got a web host (was just using free wordpress site previously), and decided I would make 2 posts per week. That has fit into my life/school schedule quite well.

    I'll probably up that per week number when I hit the holiday break, as I will have more time. As an added bonus, I find the days in between not writing provides me the time to read more (inside & outside my discipline) and to think about the posts I will write, so that my posts have been of higher quality.

    So start small and make adjustments as your life/career changes.

    Rod, your editorial schedule is excellent idea.

  • http://jenniferjames.tumblr.com jenniferjames

    Love it! Thanks for the reminder!

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  • christiwharton

    Thanks for this post. It was just what I needed to hear. I write for two blogs and I have found that I do great with one and the other kind of suffers. It is just a matter of discipline and I need to do better. You are the best – Thanks!

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