1. The Goal must be attractive.
What do we want and why? How badly do we want it?

2. The goal must take a realistic amount of effort to achieve. This is why people get frustrated with the web sometimes. Some websites are horrible and non-intuitive, making them time wasters and business losers. I had this recent experience with trying to use a website for Prometric testing, to sign my kid up for a testing date. It was very difficult to negotiate- I ended up calling, and even then, they could not tell me when appointments were available- I had to “guess ” a date and time, and then they could tell me if anything was available then. A costly mistake to be making, business wise.
If it takes too long to navigate, people go elsewhere.

3. The person must be confident they can attain the goal.
The goal has to be worthwhile, and to keep people in the game, they have to see that they are making progress, and believe it can happen to them. Think slot machines in Vegas. Payouts occur in varying amounts every so often, to get you to believe that just 3 more coins and you’ll hit it big. (let’s not talk about the overall math being against you.)

But what the root motivator is, psychologically is based on the biggies:
food, clothing and shelter
Then:
Status, Inquisitiveness (learning), affiliation, gregariousness, autonomy, achievement, aggression and power.

The balance and blend of these neurologically hard wired motivators gives us our own personality. Some people, for example, are solely motivated by money; others are motivated by fame and notoriety; others by a sense of community; others by a sense of getting something accomplished and moving forward.

Podfade is about losing motivation- you don’t feel the love…You don’t have the patience, interest or knowledge to connect and grow; the real world hasn’t caught up with us yet. All risks.

Sparks are intrinsic and extrinsic- some start from outside, but what keeps us going is that inner spark and fire. Keep it alive!

1. The Goal must be attractive.
What do we want and why? How badly do we want it?

2. The goal must take a realistic amount of effort to achieve. This is why people get frustrated with the web sometimes. Some websites are horrible and non-intuitive, making them time wasters and business losers. I had this recent experience with trying to use a website for Prometric testing, to sign my kid up for a testing date. It was very difficult to negotiate- I ended up calling, and even then, they could not tell me when appointments were available- I had to “guess ” a date and time, and then they could tell me if anything was available then. A costly mistake to be making, business wise.
If it takes too long to navigate, people go elsewhere.

3. The person must be confident they can attain the goal.
The goal has to be worthwhile, and to keep people in the game, they have to see that they are making progress, and believe it can happen to them. Think slot machines in Vegas. Payouts occur in varying amounts every so often, to get you to believe that just 3 more coins and you’ll hit it big. (let’s not talk about the overall math being against you.)

But what the root motivator is, psychologically is based on the biggies:
food, clothing and shelter
Then:
Status, Inquisitiveness (learning), affiliation, gregariousness, autonomy, achievement, aggression and power.

The balance and blend of these neurologically hard wired motivators gives us our own personality. Some people, for example, are solely motivated by money; others are motivated by fame and notoriety; others by a sense of community; others by a sense of getting something accomplished and moving forward.

Podfade is about losing motivation- you don’t feel the love…You don’t have the patience, interest or knowledge to connect and grow; the real world hasn’t caught up with us yet. All risks.

Sparks are intrinsic and extrinsic- some start from outside, but what keeps us going is that inner spark and fire. Keep it alive!

http://nms.sagepub.com/cgi/reprint/6/6/707.pdf

I’ve read all 24 pages.

I think that by gaining a better understanding of the media evolution of the past, we just might find that spark to move forward.

http://nms.sagepub.com/cgi/reprint/6/6/707.pdf

I’ve read all 24 pages.

I think that by gaining a better understanding of the media evolution of the past, we just might find that spark to move forward.

The American colonists had religious persecution to escape from, followed by the need for survival. After that, a better relationship with God would be the next pot-stirrer for that community.

What do we, in this new colony, have as motivation? Money’s not enough — everyone back in England needed money too, not just the new colonists. What are we “escaping” onto the internet FOR, exactly? Why is this new medium so valuable, and how is our success within it vital to our survival?

The fire has yet to be lit under the general public OR under the general new media creator — it’s still a “safe” place to be, where we can putter without fear of consequence. Putterers don’t revolutionize.

What’s our spark?