Comments on: Do One Thing Very Well

By: The 8 Irresistible Principles of Fun

The 8 Irresistible Principles of Fun — Thu, 15 Sep 2011 08:22:48 +0000

[...] Conway’s blog; she found it through Chris Brogan, who also has a nice little post up about Cafe du Monde’s beignets, which makes him an even better blogger than he already was. Lord knows where else it’s [...]

By: Clouds in Lichtenstein

Clouds in Lichtenstein — Fri, 24 Sep 2010 13:43:17 +0000

[...] Doing One Thing Well [...]

By: Five Ways to Improve Your Brand Voice | scottpdailey.com

Five Ways to Improve Your Brand Voice | scottpdailey.com — Wed, 01 Sep 2010 10:15:16 +0000

[...] you’ve done #4 well. Chris Brogan, coauthor of the New York Times Best Seller, Trust Agents says do one thing very well. I recommend that the one thing you do very, VERY well is be direct and clear with your customers. [...]

By: ed hardy

ed hardy — Fri, 23 Jul 2010 07:05:00 +0000

By: yuregininsesi

yuregininsesi — Tue, 06 Jul 2010 01:44:00 +0000

Doing one thing well is fine if the demand for it is sustainable over time. I live in Montreal where there are businesses who only make Montreal bagels and one that only produces the smoked meat that Montreal is also famous for. These are appreciated by the locals and are also a tourist attraction. Do the New Orleans beignets fit into this category or are they a passing fad like the little shops selling cup cakes?
Ultimately I think that being diversified ensures that a business is sustainable in the long run so long as there is compatibility between the products/services. For example, in the UK supermarkets started to get into financial services and all sorts of stuff that they did not have an expertise in – now Richard Branson can get away with that type of thing because he has a reputation for high standards but the average company struggles.
So… a lengthy way of saying that I would only specialise if the income stream is sustainable, if not I would go for careful diversification. Personally I am so diversified in that on the one hand I am a business consultant and coach and on the other hand have a copywriting and translation business but ne'er the twain shall meet – different offerings and I never offer both to the same segment so as not to confuse them.

By: The iPad Is Not Changing Music Production And Performance

The iPad Is Not Changing Music Production And Performance — Sun, 23 May 2010 20:54:47 +0000

[...] falls short of the real thing. A convergence device does many things, yes. But it doesn’t do one thing well, especially in areas there are many players working hard to evolve devices for specific use over [...]

By: Eric

Eric — Tue, 20 Apr 2010 04:38:50 +0000

Hi.

By: Do One Thing Well? Be Careful

Do One Thing Well? Be Careful — Mon, 08 Feb 2010 15:41:02 +0000

[...] Brogan wrote a post on this blog a few weeks with the title “Do One Thing Well.” His premise, highlighting Cafe Du Monde, is that brands are always tempted to walk away from what [...]

By: cheap speicherkarte

cheap speicherkarte — Sat, 30 Jan 2010 12:55:59 +0000

If he actually did even half of what he promises or has promised in the past, I might be able to work up a little enthusiasm. Unfortunately, when the best I can say is “better than McCain or Bush,” it does not generate excitement.

By: Hitch

Hitch — Fri, 22 Jan 2010 23:51:47 +0000

@abradleyhole's comment gave me a chuckle. It's like the sideways glance we give wine drinkers in our local brew pub-who serve one of the best IPAs in the country: curiosity followed by sneer and finally crumpled brow (WTF) look.

Brogan: Very good post and reminder for all of us: Keep it simple, stupid.