Dont Forget The Basics
Travel can be daunting. There are all kinds of things that can go just wrong enough to be annoying. At 1:14AM this morning, I still had only about $8 in my pocket. The trouble being, I was standing at an ATM in Manhattan, where my bank told me the money would clear at midnight. Boy, it sure is tricky to travel without cash.
No worries, I think. I’ll call my bank in the morning. I bring up their website to find the telephone number and bang.
No telephone number.
I look further, and there’s no easy-to-find street address either. It’s all buried. Everything’s a page or two away.
This would normally be fine, except I’m browsing on my Blackberry. Read: I can’t really navigate well, especially since there are mostly graphical buttons.
The Basics
If you want people to reach you, make it EASY for them to reach you. If you are brick and mortar, make it easy for them to FIND you. And while I’m at it, make it easy for people to understand what you DO, if that’s in question.
Basics. Don’t forget the Web 0.0 world. Don’t forget the people with accessibility issues: blind/deaf/other languages. Don’t forget that there are things you want to market, but there are basics you need to communicate.
Does your blog or website make it easy for people to contact you? Do you make it easy for people to start a conversation with you? How would you know if someone got lost in the weeds of your site?
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Comments
Glad you finally got breakfast.
Last week I found myself charging a Vente at Starbuck’s. I was so embarrassed that I threw in a yogurt I didn’t even want. Brought the total up to a whopping $3.55.
barbara
I wish there was a way to virtually send cash easily- I am sure we’ll get there soon. I’d have bought you b’fast in a heartbeat. Twittercash?
Something that our site at crayon certainly falls down on and is yet another thing for us to keep in mind when redoing. Thanks for the gentle nudge in the right direction