Download Squad Needs to Eat Their Dogfood
This picture is a screen capture from an article I just read
I am a HUGE fan of Download Squad. I read them every day. And today, I saw a great article about social networking and ecommerce. Love this article, because it’s got lots of great insights. Here’s one:
WHERE DOES YOUR CUSTOMER HANG OUT? – More Americans visit the DailyKos blog than all but a handful of newspapers. Instapundit claims more than 200 million page views. Blog readers spend more time and money online. And many find what they want, from housing to jobs, on CraigsList. An ad on a blog that reaches these markets will drive visitors to your social networking page, if you have one.
Okay, so now look back up there at that graphic. Zoom in. The button? Submit this to Netscape.
Why?
Netscape is owned by AOL. Download Squad is owned by AOL. No big foul here. Nothing horrible. But please, if your’e saying “WHERE DOES YOUR CUSTOMER HANG OUT?,” no matter what the internal marketers are saying, LOTS of customers are hanging out on Digg. Sure, keep your Netscape button. But add a Digg button, and a del.icio.us button, and more.
Do NOT keep it in the family, especially on an article that talks about reaching out.
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