November 7, 2010 15 Comments

Dragonfly Effect – Video Book Review

I’m a big fan of Jennifer Aaker and Andy Smith’s book The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change (amazon affiliate link). It’s not only a book about social change, but it’s a book about understanding the formula for how to use web tools to build marketing value. It’s only extra awesome because it helps the social cause moment.

Aiker works down the hall from Chip Heath (Made to Stick, Switch – wait, did I call him Chip Heath or Chip Kidd in my video? You tell me!), and in a way, it shows. Dragonfly Effect has a great memorability factor and a formula that you want to absorb and apply to your own projects. Check out my review.

This book goes into my top 10 for 2010 as far as marketing books that actually teach you something. I really recommend Dragonfly Effect. Let me know what you think of it.

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  • http://www.ivanwalsh.com Ivan Walsh

    Hi Chris,

    Predictably Irrational by Dan Ariely is also worth tracking down.

    Ivan

  • http://twitter.com/cenkbaban cenkbaban

    Thank you for sharing Chris. It will be great if you can also share your top 10 marketing books for the year as well.

    • http://www.margieclayman.com Marjorie Clayman

      Exactly. One might wonder, “What would Chris Brogan’s top ten books of 2010″ look like?

      Beth Harte published an AMAZING list of books to read a couple of weeks ago. Add to my wish list! :)

      • http://twitter.com/norahcarroll Norah Carroll

        cenkababan and Marjorie had the same thought I had — what other books made the list? I’d love to add them to my own reading list!

  • http://www.dragonflyeffect.com/blog/authors/andy-smith/ Andy Smith

    We’re humbled and honored, Chris. You hit squarely on two really critical points in your review: The Dragonfly Effect isn’t just for nonprofits and social media. It’s also about stepping back and connecting the reason your company exists to what your customers truly care about and letting them carry your message for you.

    • http://chrisbrogan.com Chris Brogan

      So glad it worked for you, Andy. Thanks for writing it. Great book and well assembled. : )

  • http://www.dragonflyeffect.com/blog/authors/andy-smith/ Andy Smith

    We’re humbled and honored, Chris. You hit squarely on two really critical points in your review: The Dragonfly Effect isn’t just for nonprofits and social media. It’s also about stepping back and connecting the reason your company exists to what your customers truly care about and letting them carry your message for you.

  • http://www.bteknoloji.com.tr marka tescili

    Thank you for sharing Chris. It will be great if you can also share your top 10 marketing books for the year as well.

    • http://chrisbrogan.com Chris Brogan

      Not sure. : )

  • http://www.bteknoloji.com.tr marka tescili

    Thank you for sharing Chris. It will be great if you can also share your top 10 marketing books for the year as well.

  • http://twitter.com/eduardogama Eduardo Gama

    I looks interesting, i´ll buy it! Thanks for sharing Chris

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