Become a Dream Feeder

The Magazine Rack

Magazines are food for your dreams. I’m fairly sure you’ve never considered them that way, but let’s. If you are someone dreaming of becoming (or hanging out with) musicians, you pick up Rolling Stone and Spin. If you dream of having house parties with Gwyneth Paltrow and Drew Barrymore, you pick up People. IF you fancy yourself a modern business person, you pick up Success and FastCompany and all those.

So what does your blog do for people?

Become a Dream Feeder

I’m not suggesting that these magazines have no value. They all do. But the publisher knows that they exist to fulfill a certain level of dream feeding, as well. If you publish House magazine, you’re not building a sturdy how-to magazine, dedicated to showing off which nails are the current rage in framing. You show off a home with a gorgeous view of Sebago Lake and somewhere in the article, you mention the nails.

Likewise, it’s the duty of your blog to help fuel the dreams of the people you intend to serve. Not just provide them insights, I’m saying, but you owe them a full on relationship with their aspirations.

If you write a blog about writing, then surely give people articles about how to tighten up character development, but also write a post about how Joe Hill is slowly coming out from under the shadow of his famous father, Stephen King. If you’re writing a blog about gardening, then show off that amazing trick on how to start azaleas inside a vacuum cleaner (I have no idea), but also show off the 5 most magical gardens in existence in a huge photo spread.

We Hunger For Dreams On Our Ascent

Think about every pursuit you’ve undertaken. When you get interested in something, you turn to magazines and television shows or blogs or whatever is at hand to fuel you. Right? If you get into fitness, you might pick up Runner’s World or Women’s Health or Flex or whatever it is that appeals to you. You look at the pictures every bit as much as you read the articles. You wish you drove a fast car instead of a minivan? There’s a magazine for you.

The feeding of dreams is also the fueling of aspirations. Don’t take that lightly. We run on a good deal of external confidence-building on our ascent to success.

So, how will you make your blog into a dream feeder? Or do you do that already? What dreams do your readers have? runs on the Genesis Framework

Genesis Theme Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

Become a StudioPress Affiliate

  • Ryan Biddulph

    Hi Chris,

    Thought provoking post here. I will save time commenting to get right on dream-feeding my blog ;)



    • Chris Brogan

      Cool, Ryan. Can’t wait to see what comes of it. : )

  • georgekrueger

    LOVE this post, Chris. Doesn’t this extend to all commerce? It seems to
    me that’s there’s a dream underneath every transaction, every job offer /
    acceptance, etc.

    • Chris Brogan

      Sure! You can do that very easily, as well. : )

  • Sebastián Lora

    So, pretty much, we shouldn’t let too much room for reflection (to our readers) and spoon-feed them with the “teaching” and the benefit (not just the “teaching”) to make it easier for them to digest the fact that our insights can help them attain their goals and dreams…?

    • Chris Brogan

      By all means, leave room for reflection all you want. Nothing I said knocks that out. But cater to a set of dreams, not all dreams. : )

  • Joseph D Rodriguez

    Great post, Chris. Never thought of it that way. Thanks for giving me this new perspective!

    • Chris Brogan

      Thanks for giving it a thought.

  • Raul Colon

    I think feeding dreams and opening the minds of those who read a blog (like this one) or a magazine.

    I come back almost every day and I find a variety of content on this blog. But the ones I like the most are those that change my way of thinking or spark new ideas.

    • Chris Brogan

      So how will you translate for YOUR blog?

      • Raul Colon

        @chrisbrogan:disqus I guess that is where your blog becomes the place for me to dream about my blog one day getting closer to what yours is.

        The same way people looking at Home Magazines dream of a Mansion because they saw it. I see many of the things you do here and it creates a road map for me to follow those things where we have common goals.

        As for translating it for my blog is by executing on some of the ideas that I don’t get too.

        If I have learned something from you and your blog is how I need to prioritize.

  • Ryan Hanley

    Dreams feed the soul brother… Believe that.

  • Tiyo Kamtiyono

    Oh, I never think about my blog that way Chris, but later I feel this post is just true when I open blog like problogger or smasingmagazine to read what I want to know on that time. Thanks, awakening Chris :)

    • Chris Brogan

      I’m here to help. : )

  • White Mountain Guide

    Nice Article Chris. On a side note what font and size are you using? Seems bigger lately.

    • Chris Brogan

      I prefer 14. I cater to a somewhat older crowd.

  • laineyd7

    what about the azaleas, now? ;-)) Thanks, Chris – supremely helpful.

  • Annie Sells

    Chris – You know I adore your work and have followed for several years. I just took almost a year hiatus from one blog and have come back to it. We talk about our “voice” and finding our voice … I have really enjoyed watching you find yours and traveling my own journey as well. Keep the good stuff coming and always remember that we are here to connect with one another authentically and to inspire! Thank you! Annie

    • Amy Miyamoto

      Bingo Annie! ;)

    • Chris Brogan

      Very kind of you, Annie. Thank you.

  • David Delp

    I’m proud to say I totally do that, all the time. The thing with dream feeding is that it gets very specific very quickly: What are you doing now, or at least, this week?

    • Chris Brogan

      Very well said. : )

  • The JackB

    Imagination- good things come from being able to help our readers tap into their imaginations.

  • ajleon

    Could not agree more, Chris. I think it also help to be an example of those dreams lived out. Sharing about the ins and outs of the closing a deal, or a successful product launch or speaking career definitely stokes those dreams. I know it did for me a few years ago. :)

    • Amy Miyamoto

      And even being willing to share the early bumps in the road without them hindering your conviction to go for your dreams. As y ou and Melissa did do eloquently on Jonathan Fields Good Life Project episode recently. ;) It is fair to say that you both sharing your story served to feed my dreams. ;) And Chris, I think this very thing is one of your Unique Super Powers… Is there a Dream Feeder Superhero??? ;)

      • ajleon

        Agreed, Amy. And thank you about the kind words regarding the interview. Jonathan is a good friend and it was fun to do.

    • Chris Brogan

      Agreed completely. The more we can talk about when things aren’t all they’re cracked up to be, the better it goes for everyone. : )

  • Barbara Segal

    I started a blog feeding an
    epiphany and a dream I had to find like minded professional in my niche industry. Two years later this blog, Interior Designer Chat is fueling aspirations weekly. I never take this blogging lightly, the posts serves as an important platform on staying on top of the latest industry happenings and drawing an international crowd to a now established community #IntDesignerChat. Chris, exactly what you stated here, was my thoughts of aspiring when I started. I promote industry leaders with pr using the blog as the
    platform. Yet few understand that the blog was and is, the core of the dream.

    • Chris Brogan

      So happy to hear it, Barbara. Congrats on your efforts paying off.

  • Hector Alfredo MIllan

    Not an easy task, Chris. Our line is very informative at our blog, border-line educational on topics like business, personal development, spirituality, psychology and tourism. We try to make it motivational or emotional because we know that inspiring feelings captivate readers, but a lot of times we fall into the temptation of expressing ourselves objectively. Readers are looking for writers with voices. Real voices. Human voices.

    I’ve seen that our tourism segment is very popular, and we hardly write anything in it: just pictures of places and people having fun in fun places. Seems to me that people dream of having fun, relaxing, just going out and being with friends in new places. I’m definitely gonna be giving that more attention. As far as writing goes, we’ve been missing out on the advantages of conecting with people’s dreams and aspirations. We think we know where they want to go, but we often focus on the ways to get there rather than sparking that glare in their eyes while they gaze upon the final picture.

    • Chris Brogan

      Oddly, you start the comment by saying that it’s not easy and then you go on to show how you’re succeeding at doing it. You must’ve meant not easy for others. : )

  • MissMediaBuff

    “I have a dream!” (Martin Luther King). We’ve all gotta start somewhere and we all need inspiration!

  • Jean Parks

    Isn’t making them want it the cornerstone of marketing? Look at Steve Jobs, tap into their dreams, fuel their visions & tie them to your product or service!

    • Chris Brogan

      My point wasn’t to make them want it. My point was to write for their desires, and not just whatever you felt like writing.

  • Craig Morton

    Hi Chris. I like the idea of dream feeding. I get pointing out to people the ultimate expression of their dream (like you say in Flex magasine if they are into body building or a sports car if they are driving a mini-van). I also think what really hits home with people (at least with me) is when bloggers (the platform holders) speak from the heart and show the honesty of their trip. I think that has incredible inspiration value because it shows that the journey is possible from humble beginnings or a troubled past. Thanks for that great post and good luck with those Azaleas in the vacuum cleaner—Craig

    • Chris Brogan

      I quite agree, Craig. The storyline you can win with is the one where you show how things went wrong along the way.

  • John Anealio

    This one really hits home for me Chris. I started my blog 5 years ago as a way to get my music out there. In that regard, it’s been successful. However, I’ve found myself getting more and more interested in helping others by sharing my experiences. A lot of the people in my community are Science Fiction/Fantasy writers as well as other types of creatives. I’ve been thinking a lot about as a musician, I can make my blog more appealing and helpful to that community. It’s been a challenge, but I feel like I’m getting closer everyday. I feel like this post helped me inch a little closer to figuring it all out. Thanks so much!

    • Chris Brogan

      You’ve definitely got a great bunch of dreamers surrounding you, then. I know that crowd well. : )

  • prasanna shivakamat

    The last line “What dreams do your readers have?” is so damn powerful. I am creating it as ‘ my readers hv a dream to be happy’ for my blog 999littlebigtjings. Thanks so muchhhh Chris…I will be in touch with you.

    • Chris Brogan

      So happy it hit a spot for you, Prasanna.

  • DiFromTheY

    As a dreamy kind of kid, I’m happy to try and help others find their own via blogging as a grown up. Dreamy dream-feeder! Coolio.

    • Chris Brogan

      Dreaming is part of the story, at least. : )

  • Ayaz

    Great post Chris! and for dreams gives courage and determination to achieve your goals and aims in your life.

  • andreibuspro

    I have a dream so bold and tall. That dream started in my mind and manifested in my pen hoping that when I write and share my thoughts, I have helped others in my own little ways.

  • Ilham

    feeding dreams and creating new dreams for people to taste/ :D

  • Madhuri SEO

    Awsome post .Thnaks for sharing

  • Jeremy Laurin

    How would this apply to a news blog?

  • Kirsten Lambertsen

    Great post :) This came at just the right moment for me. I’ve been trying to sketch out a blog to support a startup, and I couldn’t come up with anything that isn’t already done to death. Your post gave me a little kick and sparked an idea that just might work.

    It sort of fits into my overall experience with doing a startup this time around – a lot of it is much more about aspiring to something, and encouraging people to do the same, than it is about the nuts and bolts of marketing. Thanks!

  • minime kart

    Amazing… Fabulous… Fun… Personalized GIFTS… Turn Your Yourself Into 3D Figurines Hand-Sculpted To Look Like YOU !!

    Your sick and tired of giving away the same old fashioned gifts to your loved ones, friends and family members? Do you go wandering from shop to shop looking for that extra special gift that will leave a lasting impression on Christmas, Valentine, Birthdays, Bachelorettes, Weddings ,Anniversaries ,Mothers day, Fathers day, Bosses day, Sports Events, Parties, Graduation, or any other occasion?

    Well search no more, and surely stop wondering!

    Welcome to Mini Me Kart; a brand new concept that will mark the start of an everlasting trend: Mini Me’s! What started some years back with Austin Powers in one of Hollywood’s most acclaimed movies is now at your reach!

    Lovely gifts you can present

  • Pingback: Feeding The Internet Marketing Dream | Make Money Online

  • yoursocial fans

    When you Buy Facebook Fans the quantity of visitors to your page as properly as your site will increase, enabling you to make greater use of public social networking for increasing income. A growing number of individuals right now use public social networking sites in purchase to link with their friends and family. With an incredible number of customers opening the network each day you have unlimited prospective to present your company, services and goods to prospective customers all over the world.Buy facebook fans at yoursocialfans. Brand marketing

  • Lori Peters

    I dream I would know all the answers

  • Pingback: Uncommon Money News (Round Up): RIP Steven Covey Edition | Watson Inc