Comments on: Empowering Versus Marketing

By: 10 Examples of Remarkable Hunting Blog Posts: Part 3

10 Examples of Remarkable Hunting Blog Posts: Part 3 — Fri, 11 Sep 2009 21:15:52 +0000

[...] Empowering Versus Marketing [...]

By: Jordan Wolfe

Jordan Wolfe — Tue, 30 Jun 2009 10:20:41 +0000

This is truly a great post, though I just came across it. I think Chris hit on a key theme with this concept of empowerment. I believe this theme of empowerment is a megatrend that is going to take over corporate branding and marketing departments on a large scale over the next several years.

Since the 60s and the VIetnam war, this country has not seen the young generation so focused on living a fulfilling and satisfied life. Secondly, large companies do not know how to reach the teens and twentysomethings with the explosion of social media.

The answer is these companies wil effectively reach these young people through this idea of empowerment online. I believe so much in this concept, I started an online media company surrounded around this theme (www.uwemp.com). I would like to hear other people's thoughts. Get on the empowerment train!

By: Jordan Wolfe

Jordan Wolfe — Tue, 30 Jun 2009 05:20:41 +0000

By: law of attraction

law of attraction — Wed, 10 Jun 2009 00:58:17 +0000

law of attraction…

True, stress, anger, disappointments, frustrations, and other negative emotions adversely affect our minds and even bodies. Such negative emotions and actions should be dealt effectively and set- backs should be accepted without injuring our health. Mi…

By: The Death of Mass Marketing and The Rise of Tribes | Mike McCready

The Death of Mass Marketing and The Rise of Tribes | Mike McCready — Thu, 14 May 2009 02:09:40 +0000

[...] Chris Brogan believes that ‘empowering people matters so much more than marketing to them.’ [...]

By: tojosan

tojosan — Tue, 28 Apr 2009 02:10:46 +0000

The question then is assuming a company has the right attitude, how do they go about finding partners? Is there a really easy place for them to connect, or will they end up fumbling through endless phone calls, emails, and paperwork? It sounds easy to say donate, it's another thing entirely for a large company to do without complications.

Clearing house?

By: Beth

Beth — Mon, 27 Apr 2009 15:31:19 +0000

Chris, this is a great post. I like your idea of empowering vs. marketing, and I hope you write more on this subject again.

I may be attending the Inbound Marketing Summit in Dallas next month. I'm very much looking forward to hearing you speak!

Beth – @bpvorsight

By: Atul Chatterjee

Atul Chatterjee — Wed, 22 Apr 2009 10:17:45 +0000

Tom's shoes giveaway is a wonderful example of matching corporate goals with social
responsibility. I wish they start selling India! There will be plenty of takers in this country where there is a market for second hand shoes.

By: STUDIO 623 grand rapids wedding photographers

STUDIO 623 grand rapids wedding photographers — Mon, 20 Apr 2009 13:23:38 +0000

in a conversation yesterday, i asked “since when has sharing become so selfish?” when businesses share something (communication, give something, etc…), they often wear their selfish motives on their sleeves. your blog hit this right on…sharing is something you do for someone else’s benefit, not for yourself. the irony is, it’s precisely when you get this right that you realize the benefits.

By: greg cryns

greg cryns — Mon, 20 Apr 2009 02:12:10 +0000

This afternoon I visited our local grocery story. It has a nice meat section, much like the butcher shops of old. In fact, two butchers (now called meatcutters) were on clearly on duty and available for questioning.

The butchers had set up a heat lamp on the little metals counter over the meats and fish. Underneat the lamp were a bunch of chunks of chicken breasts with a special saltless flavoring on each one. I saw the toothpics and ate one sample. MMMM. then another sample. Scrumptious!

I asked the butcher what was in the spice bottle that made it taste so good. He walked around the front of the display and crouched down before a small counter that had different meat spices. “This one,” he said.

The butcher spent about 5 minutes explaining to me the joys of cooking chicken on the grill. There was another patron waiting, but that did not deter him from his full explanation about exactly how to cook good chicken. I was fascinated and asked appropriate questions along the way.

I thanked the butcher and picked up a small bottle of “Poppy’s Seasoning” and put it in my basket. Then I headed over to the area in the store where they sold chicken breasts and bought some (even though I still have sticker shock from today’s chicken pricing- it used to be a meat bargain in the old days).

Did the butcher practice empowerment or salesmanship? A little of both, I think.