So, I’m sitting at the kitchen table with my new business card scanner. Turns out that several cards, especially the “fancy” ones, don’t really scan.
My own Network2 business card doesn’t scan.
Using images to make text look more clever backfires, too. In fact, it’s amazing how MUCH of the information included in the layout of a card isn’t really proving useful to the card reader.
Now, upon RECEIVING a fancy card, I always smile, nod, appreciate the great design. It’s always interesting. For instance, those new Moo cards are really cool, but they’re sized weird. That said, they scan okay because the card text on the back is great.
So, in the end, I think maybe if you use the back of the card to be shiny and clever and then use the front to be clear and easy to scan, you might get both accomplished. Sound like a stick in the mud? I feel like that, but at the same time, hey, you’re creative.
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