Fat Guy Gets Fit

I’m so damned proud of Fat Guy Gets Fit this week. Sure, I’m patting myself on the back, but here’s why. I’m excited that I got to put in a health hack from Kevin Kennedy-Spaien at Health-Hack.com. THIS is the Kool-Aid I’m drinking, kids. THIS is the model that I think works best.

For Fat Guy Gets Fit, I shouldn’t be the brand. I should be the “curator” of a process. Kevin’s the brand. I want Tinkoff to be the brand. I want you to be the brand.

That’s how we roll.

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