Finding Focus

Chris Brogan and the word focus rarely go together in a sentence. I hope to change that in 2012.

I am a fairly harsh critic of my own business. Maybe we all are. When I look back on my ambitions for 2011 versus what I accomplished, I fell short in many ways. Part of this came from my methodology: do a lot of things and then just move the successful ones forward. Part of this came from my self-created attention deficit disorder (not the actual condition, but what I felt was my entrepreneurial spirit, but to everyone else was my frustrating ability to start a dozen businesses a month without enough meat to sustain them). And as I’m readying for 2012, the soul-searching and goals are pointing to what I must do better.

Finding Focus Was a Start

Many things have changed in my life. My personal life has changed dramatically. My marriage has ended, but that news comes with the realization that I think that I, my kids, and their mom are actually happier now than any of us have been over the past few years. I’ve started a wonderful new relationship. And I’ve also gotten back to a goal of improving my health, including my fitness and my nutrition, as well as my spiritual well-being.

This all took (takes!) a lot of work. I had to live through the Builder’s story. I had to take back my strings. I had to get untangled. I became a Buddhist. And I started asking myself daily about focus.

Over the last several weeks, I trust that both Rob Hatch, my COO, and Jacqueline Carly, my girlfriend, will vouch that I’ve approached my planning for 2012 with a lot more focus. Heck, I’ve even heard from my kids during our visits that they’re enjoying playing with me more, which means that I’m focused on them when I’m with them, too.

In short, I’m saying that I couldn’t do any of what I’m about to accomplish in 2012, if I didn’t do a lot of work to find focus.

Though I have a long way to go on feeling like I am focused all the time, I’ll tell you a few things to look out for, as well as a few things to do more often.

Stop The Following

  • Stop reading book after book, with the sense that you’re seeking something. You know what to do.
  • Consider stopping the consumption of world news. People argue that we must stay informed. I think that’s true, but I think we stay over-informed.
  • Stop reading every blog in the industry. I haven’t read TechCrunch or Mashable first hand for years (no disrespect to either company). Instead, YOU tell me what I need to know.
  • Stop saying “later.” You WON’T do it later. Do it or decide not to do it.
  • Stop settling. Jacq and I talk about this all the time. Don’t settle. If you don’t want to wait 40 minutes for dinner at a restaurant, don’t. If you’re unhappy at work, find new work. Don’t settle.
  • Stop operating without a plan. Winging it worked for a while. You need/deserve more.
  • Stop watching TV, surfing mindlessly, and all the other time-sucks. Give yourself 1 hour TOTAL of that a day.
  • Stop saying yes. Find very polite ways to say no. Faster.
  • Stop answering that you’re busy. We’re all busy. (I’m learning how to stop this one.) People who aren’t busy are busy wishing they were busy.
  • Stop thinking you’ll reply to those emails later. Delete them and start over. You’ve already missed the moment.
  • Stop spending time writing hateful, angry, snarky thoughts. Who does it help? What value does it bring?

Do More Of the Following

  • Sleep. Staying up all night to stay on top puts you at the bottom. Sleep is sexy.
  • Move. We are screen-beings, but fitness helps us focus, boosts our mood, and keeps this meat spacesuit alive.
  • Fuel yourself. Drink much more water. Eat the best food you can afford. Never settle for food. Celebrate it. (Sometimes, greasy beach pizza is the celebration.)
  • Find patience. We only have now. Learning patience is a huge part of learning focus.
  • Forgive. Do you know how many people wander around holding a grudge about ancient things that only mattered for a moment, but have left us damaged and tangled up for years? Gazillions. Do your part. Forgive.
  • Untangle. Other people’s disappointments in your are their problem. To focus, work on being the best you that YOU want to be, and never try to fit into someone else’s picture frame.
  • Prepare. Do. Measure. Improve. It’s astounding how astray from this I’ve been. The moment I remember to do these four simple things, the better my world becomes. (Improvement is kind of the opposite of what I’m learning in Buddhism, as we’re supposed to accept ourselves, flaws and all, but hey.)
  • Think narrow to hit big. The way to crack a massive stone is to find the single point of weakness. The same is true with most things. Don’t worry about a million things. Work on the one that cracks the big stone open.
  • Be Brave. My conversion to Shambhala Buddhism with Jacq was at a retreat that was titled “Being Brave.” Since that rainy week in August, I’ve thought of how many times “being brave” has improved my life. How? In the simplest of ways, being brave is an ingredient we all need more of, and when we create that ingredient, life opens up.

Focus is About Less

At its root, focus is about less. There can’t be two #1 priorities. In rebuilding Human Business Works with Rob Hatch (more on that tomorrow), I rebuilt my entire professional focus for 2012 around supporting a concept I’ve named the Human Business Way. If I can’t fit what I want to do into the Way, I don’t do it. It’s simple. It’s about less. (Want a hint about less? Check out The Power of Less.)

Focus isn’t easy. In fact, very little that’s worth anything is easy. Focus is so hard it makes you ache all over. But I will tell you this from the very bottom of my heart: my life gets better with every sweep of the broom and with every discarding of bad thoughts, excessive ideas, useless and painful emotions, and every random impulse that I used to follow blindly. The people in my life have commented positively on the changes my effort to focus have brought about, and I am bringing as much value to you as I can in 2012 (and beyond) based on how well I learn to focus.

You’ll see the results more and more here. I just thought I’d share a peek into how that came to be. As for you, I’m curious whether this resonated with you at all.

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  • http://dissertationtoday.com/research_proposal research proposal help

    wonderful.. not more, not less! you are good

  • Jayce

    Thanks Chris!

  • http://twitter.com/George George Sackett

    Lots of great suggestions – Thanks.

    Happy Thanksgiving.

  • http://www.ricardobueno.com Ricardo Bueno

    I’ve been working on finding my focus by exercising more and eating better. 2-3 miles a day, going on a little over a month now. I was on and off before. The hard part was getting past those first couple of weeks and staying consistent. At some point, I just dedicated to going every day at 5:30pm. Period. 

    It’s given me more energy. I sleep better, which of course means I rest more and have a clear mind to tackle the next day and the next, and the next. I drink fewer energy drinks. And ultimately, I know that that’s what I needed. I feel clearer about what I’m working on and what I want to do. Funny what a little exercise will do :-) 

  • http://twitter.com/CivicLink Carol Morgan Cox

    Great post, Chris! I’ve been studying Buddhism for the past couple of years and have found it has brought me a tremendous amount of focus and inner peace. An excellent book is “Pocket Peace: Effective Practices for Enlightened Living” by Allan Lokos. Namaste.

  • http://twitter.com/CivicLink Carol Morgan Cox

    Great post, Chris! I’ve been studying Buddhism for the past couple of
    years and have found it has brought me a tremendous amount of focus and
    inner peace. An excellent book is “Pocket Peace: Effective Practices for
    Enlightened Living” by Allan Lokos. Namaste.

  • http://pulse.yahoo.com/_BFXXDESUPV6N7I2RVJC5CI54DU Michael S

    Thank you for sharing this, it REALLY resonated with me & “hit home”.

  • http://twitter.com/Fitarella Jacqueline Carly

    I love you. xoxoxo

  • http://www.fitnessreloaded.com Maria

    Excellent post Chris. I have also concluded that what I need more in my life is focus…

  • http://www.mitchellfanning.com Mitch Fanning

    Yes. Yes. Yes. Yes.  Focus is the key everyone…what has your attention?

  • LAme

    I read your posts from time to time and all I can say to this one is WOW!  I felt like you were talking about me in your lists to things to do and not to do.  I feel that your post gave me the focus I needed at this time. After a week of having my failures pointed out to me, I realize that I may have fallen victim to not focusing enough…and maybe I have been getting caught too much on the “I’m tired and I’m Busy” stuff.  It has become an over-playing record.  I need new changes, new environments, and new growth.  You have given me something to think about…in more ways than you know.  Thanks for the post, timely for me, but i know it is also something you are seeing yourself thorugh as well.  Thanks for paving the way…it is poeple like you that inspire the rest of us that can’t pull it all together.  Thanks for pre-packaging focus and other subjects that make us successful or on the path to betterment. 

  • http://www.kevingainey.com Kevin Gainey

    I think “resonated” would be an understatement! Words I think we all need to either hear or be reminded of. Thanks Chris!

  • http://twitter.com/corkarel corkarel

    Stop reading every blog in the industry. o.k. I will stop now ! 

  • http://glutendude.com Gluten Dude

    Been reading your posts for about a year now and this one is seriously a home run. It really spoke to me. I have two notes on my monitors in front of me every day. One says “Work Smart” and the other says “Play Hard”. Too often, I get working hard confused with working smart. 2012 is the “year of focus”. 

  • http://www.thesaleslion.com Marcus Sheridan

    Chris, wow, tremendous piece man, and can’t wait to read part 2, 3, and 4 of this in the coming months. Thanks brother.

    Marcus

  • http://www.theconfidentintrovert.com Susan M Steele

    I had the same epiphany about books a few days ago. I’ve been searching for something this whole last year.  Since I wasn’t sure what it was, I bought a lot of books to help me find the answer.  The reality is that only one or two were even remotely helpful.  The others all just told me things I already knew.  

    I’ve also taken a TV break this month.  I only watch specific things; no more having the TV on “in the background.”  It’s not really in the background and if I’ve got the computer on my lap, I’m not giving my full attention to either activity.

    Another wonderful, thought-provoking post!

  • http://acertainsimplicity.com Diana Strinati Baur

    Marcus Sheridan just tweeted that this is a fantastic post.  I listen to Marcus.  He was absolutely right.  This resonated with me so much that if you could have seen be reading this from inside of my computer, you would have seen me nodding, muttering “Yep. Yep.  Yep.”

    Nothing that’s worth it is easy.  I have proven this point over and over to myself.  My most results come when I calm myself down, direct my energy, allow myself to rest, and trust my inner Yoda. If I am frenetic and fragmented and exhaust myself, the result is dirty dishes, open kitchen cabinets and clothes all over the bedroom – and little else.

    My husband and I moved to Italy, bought an abandoned ruin, restored it into a critically top ranked  B&B.  I only mention this because the reason we did it was to find peace in this crazy world.  But for the first six years, my frenetic and highly panicked work style made me instead deeply unhappy to the point that working at Starbucks at a mall in the Midwest seemed to be a preferable life choice to a 400 year old farm in the middle of the Italian wine country.  I got the thing working and booked, but in the process almost destroyed my health and our life through my own inability to focus.  I was afraid that if I wasn’t firing on all pistons that we would fail, not get booked and end up with a shopping cart under a bridge.

    But when I could do that no longer and came to a full stop a couple of years ago, I learned that quite the opposite is true.  I made three priorities (and that’s still too much).  Keep the B&B running and clean.  Make pots ( I am a ceramicist).  Write (I am a blogger).  That first one I brought in more help for.  I decided not to make dinner for guests any more and to get to bed by 10 during our high season.  I stopped eating stuff that hurt me.  And I stopped worrying about the bridge and the shopping cart.

    And life got easier and better.  Now I am moving forward, trying to get through the initial stages of getting a book published, and enjoying potting in the off season.  Enjoying (operative word) life.  Walking my dog with my husband.  Resting.  Living. 

    Sorry to have blabbed on but your post is excellent.  Thank you for writing it.  Everything you say here is important and true. 

  • http://www.benjaminreilly.com Ben Reilly

    Great post.  The first point you made under ‘Stop the Following’ is relevant to me.  I keep searching for “the answer” in every book I read.  I read constantly.  Sometimes 4-5 books a week!  The more I read, the more I realize no one has “the answer.”  It’s all about what I do.

    Thanks for the reminder!

  • C J Almeten

    Great article…love the “dos”…good reminder of the “don’ts”!!! Enjoy being.

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  • http://twitter.com/Meredithbead Meredith Laskow

    I’m UNfocusing from my bazillion hour work week to tell you how much I enjoyed this post. 

    When we stop trying to prove ourselves to others, when we stop denying who we are — the path is clearer.

    and Buddhism (like any path) is just that — a path, and not an ultimatum.

  • http://twitter.com/janelleallen Janelle

    This is an excellent article, Chris. I love that you start the “do’s” with sleep, fuel and forgive. If people just did those three things, it would revolutionize their lives. It’s viral, once you begin to focus on yourself in one area, you see other areas of your life that need focus as well.

    Thanks for sharing this with us. Be well.

    • http://chrisbrogan.com Chris Brogan

      I agree. It’s simple stuff, and yet, tricky. 

  • http://www.clickandinc.com/blog Sarah

    What a beautiful post. Focusing on yourself, your life, and your future doesn’t only mean focusing on the details. Thanks for the refreshing thoughts — you’ve given me a lot to think about!

  • http://twitter.com/stevegarfield Steve Garfield

    Hey Chris,
    Nice post. I’m glad we had more time together this year, especially in LA. I enjoy our back and forth posting on various social media sites.

    It’s good to start thinking about 2102 goals and looking back at 2011.  

    Read Books
    I did a really poor job of reading books.  I even piled a bunch of books on my Kindle and took them to Paris and London. Never turned on the Kindle. I hope it enjoyed the trip.

    2012 – Read the Steve Jobs book and start working on my Kindle and bookshelf.

    Watch TV
    I love TV and need to make MORE time for it. I’ve got a lot of great shows on my TiVo just waiting there to be watched. I love Louis CK and want to make sure I watch all his shows.

    Say No
    This is a good one. This was the year I said no to a lot of things, which opened me up to be available for the big, fun things. I said no to projects that were not a good fit and because of that had time to focus on projects that were great fits.

    Say Yes
    Recently I’ve been shooting and editing video a lot, although it’s not my focus, I’ve taken on some selective projects that have been awesome. Videos will be out soon.

    See you around,
    –Steve

    • http://chrisbrogan.com Chris Brogan

      I like your thinking. I’m glad you’re finding what you want to do more of, including trying to get more into reading and watching TV. I’m glad you love TV. It’s nice not to be one of those anti-TV people like me. : ) 

  • http://www.care2.com/causes/trailblazers/ Sue Anne Reed

    Chris – Great post. I’ve been thinking a bunch about these sorts of things as well. I recently had a major change at work and switched who I was reporting to, which is really going to impact my 2012. I’ve also recently signed up to do part-time work with another social enterprise for the next six months. From a focus standpoint, this is a good thing, because I’ve been kind of out there floundering and trying how to decide to spend that energy and now that decision has been made. 

    • http://chrisbrogan.com Chris Brogan

      Glad you’re finding new ways to do it, Sue Anne. Looking forward to seeing you SOMEWHERE in 2012. : ) 

  • Paul O’Mahony (Cork)

    Chris & Everyone,
    Quite simply the best blogpost I’ve ever read in my life.

    When I saw the title your “3 words” came to mind & I expected an update for 2011. It was the “my frustrating ability to start a dozen businesses a month without enough meat to sustain them…” that alerted me to something much more profound.

    It was as if you’d not only shared something border on the intimate with us – but you’d expressed yourself in words that felt as if they’d been written about me.

    From then on I was wrapt in admiration & gratitude – you’ve given me a piece of writing I’ll use to warn myself, to steer myself more safely next year. Writing I can offer others I know. Writing with which I can support others.

    The fact that it comes from you – who’s so experienced & successful in the world of business – means that it’ll have credibility with business people who grapple with the balance to be struck between employment & the rest of life.

    Your recent writing on depression has made me wonder whether you’ve become softer, gentler & more dimensional. This blogpost seems to address my curiosity & amplify my intuition that you are a thoroughly decent person, genuinely attentive & supportive to other – also free of the curse of self-congratulations.

    As I do my best to express my meaning here, I’m more confident that my gut reaction to your blogpost was sound – simply the best blog read I’ve ever experienced.

    • http://chrisbrogan.com Chris Brogan

      Thank you, Paul. I’m not exactly softer, gentler, and more dimensional. I’m just being sure that I’m doing everything I can to show that you can be icky, bad and other stuff and *still* be successful. 

  • http://www.dustinchristensen.net dustin

    Great post…I think finding focus is really about finding simplicity. It’s all too easy to get caught up in reading this, paying attention to that blog, etc. Knowing your core mission and knowing when you get off course is essential – cast your net deep, not wide. Keep lean and dexterous. Good luck to you and everyone else in 2012. 

    • http://chrisbrogan.com Chris Brogan

      You and I agree, Dustin. Thanks for the very kind words. 

  • Ross Quintana

    I like your lists, I also think that there are phases people go in and you are in a phase where this makes sense to bring you back to effective balance. It may not work for everyone in their phase. Some people need to do more, some less, some need to focus while others need to expand. Self awareness is key and writing the right formula for your current life. I hope you have a great 2012

    • http://chrisbrogan.com Chris Brogan

      Balance matters for sure. And as for tweaking, it’s part of it all. 

  • http://twitter.com/deborah__wall deborah wall

    Yes, yes, yes. Every day that I’m in the moment(focused) my life is richer and more enjoyable.

    • http://chrisbrogan.com Chris Brogan

      Glad you’re here. 

  • Ashley

    Very inspiring. Thank you!

    • http://chrisbrogan.com Chris Brogan

      You’re welcome. : ) 

  • http://www.livehacked.com Nick Thacker

    Solid post about a solid idea. I think finding focus has to rank up there on the “most important, yet easiest to forget, things we need to do to be successful.”

    I also like your “Stop the Following” rant. I might have to steal it…

    Thanks, Chris!
    Nick 

    • http://chrisbrogan.com Chris Brogan

      Most all of the things I do in life are considered “simple.” But simple doesn’t ever mean easy.

  • Dan

    I’ve never responded to any of your blog posts previously although in the main I find them useful. This one stood out and completely resonated with me. I have been for years doing things that I don’t love and am not truly passionate about. I’ve spent time working on a project which I know will change the lives of millions of children across the world but through fear and a lack of focus I’ve not devoted any ”real” time to it. In 2012 this will change and having focus and a plan will ensure that happens. So thanks for the post it really helped.

    In addition, and dont take this the wrong way, but when watching some of your videos I’ve noticed that you have been distracted looking at stuff on your computer rather than at the camera. I never would have mentioned it but given your post I thought I would.

    Cheers

    Dan

    • http://chrisbrogan.com Chris Brogan

      I’m so happy to hear it, Dan, and THRILLED that you’ve decloaked to say hiya. You’re a good guy. And helping children? That’s a huge thing! 

  • http://www.brendagriffin.com/ Brenda Griffin

    Thanks for sharing your year and all that you have learned. Bravo – Cheers to 2012!

    • http://chrisbrogan.com Chris Brogan

      Thanks, Brenda. I appreciate it. 

  • Kenny Rose

    You get a lot of stick. I have been reading your blog and I subscribe to your lists. You know people don’t always agree with the way you do your business. I am one of them. Then again, I agree with so much of what you do and the way you do your thing. I mean this business thing is hard. The focus, the constant time sucks, living on purpose, keeping the dream in sight starving, looking for clients, trying to pick that lock. Focusing on the weak points. It all drains. The thing that is impressive is how you return with balance and thoughtful insight. I think we are all contradictions but who says we can’t change our mind, evaluate, grow and become better people and entrepreneurs. Choice defines they say. Business has always been about people for me. And what you write inspires people to think about their impact, legacy and how they “be” in a world of contradictions. I like this list and the honesty. For what it is worth I am a fan but you know if you don’t follow me again. I am not coming back and that is a promise. You know I am joking. Seriously. I hope you have a great 2012. Focus Brogan. Focus :)  

  • jeremy cooker

    Great great advice here Chris. I’m so thankful for your openness, honesty, and willingness to share and genuinely help people through all that sharing. 

    Just have suggestion regarding your excellent DOs and DONTs lists, and it comes merely as a casual student of engaged buddhism since 2003 — sometimes “settling” for a 40-minute wait at a restaurant, while it can appear on the surface to be a frustrating time-sink, can in fact be a nice break, ideal for focusing – just breathing, sitting, and enjoying the moment. There’s a chance you’ll enjoy your dinner even more, after a 40-minute exercise in focus and simple meditation. Just a thought as you continue on your journey for more focus.

    Thanks so much again and very best wishes to you in 2012!

  • http://www.mobileinquirer.com/ Mobile Inquirer

    Ah the sweet smell of familiarity….2012 is going to be an interesting year for many, a global conciousness could well emerge that will alter many worlds forever….we have been a bit dumb for too long….the answers to our troubles are pretty damn simple….you touched on most above….great article as always.

  • Mckra1g

    I don’t think you mean to be brave, per se, but thanks for Being. It’s both noted and appreciated. I wish for you the best, always. M. 

  • http://twitter.com/keyinfluencer James Andrews

    The classic “Life Reset”, been there, got the tee-shirt and continue to get more tee-shirts. Chris I always appreciate your honesty in your posts and this one is your best, most honest and transparent piece yet. The “Purpose Driven Life” that you are seeking is honorable and inspiring. Whether you meet your business goals or not the personal spiritual and health discovery you are on is what will stick and live eternally. You know where to find me, here if you need me. I know a lot about where you are now…

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  • http://ernohannink.com ernohannink

    This has been a massive year for you Chris, lot’s of changes. Focus is important, I feel the same thing. Focus, structure and planning. Similar things happening over here, but without the divorce and girlfriend part. :)

    Happy with the amount of reading and TV watching (with kids)

    2012
    - structure in the 2 companies, work more with partners
    - go more international, writing in English
    - write more
    - more mentor programs, help more people to have a better balance in entrepreneurship and family
    - and do more video.

    Wishing you a great year Chris!

  • Scott

    Many of your points here and in many of your posts resonate with me and where I am at in my life. Your views are always appreciated and these points hit home in the fact that appreciation is one thing but it is way past time for implementation. A combination of procrastination and trepidation has kept me from implementing what I know and what I have learned recently. It is time to FOCUS and stop making excuses. As always, thanks for the information and inspiration.

  • http://www.i95dev.com Henry Louis

    Good suggestions have been posted. These are very helpful in achieving the goals.

  • Gary Amstutz

    The power of twitter… I stumbled across a link to this post and actually read it – I.e not skim reading like I do with the rest of the day’s flood of information. What a fantastic and honest account – one that was both intriguing and inspiring, and couldn’t have arrived at a better time. Thank you for sharing.

  • http://twitter.com/robcaldera Rob Caldera

    Chris, this is a great post. It reminds me of why I started reading your blog in the first place a number of years ago. I face many of the same issues you mention here, especially focus. I know exactly what you mean when you say that focus is hard and that it makes you ache all over. When you focus on one project it makes you feel like you’re neglecting another idea that you may believe could become just as valuable to your future if you work on that instead. My goals for 2012 will be similar. Thanks for the advice.

  • Rebekah Radice

    Phenomenal post Chris and one that resonates with me from beginning to end.  I have a tendency to bing from one shiny object to the next, only to find frustration set in quickly when I realize I’m bypassing my goals.  I especially love “think narrow to hit big.”  Running around to accomplish the BIG picture spreads us thin and leaves us with a lot of projects that get swept under the rug.  Focusing on the “one thing” and seeing it through to the end can bring exceptional results.

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  • Joyce

    Resoundingly.

  • http://twitter.com/susynandfolsom Susyn Elise Duris

    Hey Chris – thanks so much for this. You are spot on with all of it. Focus is SO much about less. How are you enjoying Shambhala Buddhism? I recently started practicing Zen Buddhism. I see so much more clearly now. It’s amazing how so many people think I am so calm now. Thanks again. Cheers.

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  • http://www.enmast.com/ Brad Farris

    Chris;

    I look forward to seeing where all this is taking you. I feel like you’ve said some of these things before. Was it last year or the year before that you had the three word goals? Is that still part of your process?

    I think that focus is really hard for self-employed folks. It’s just too easy to try something new when the last thing doesn’t work, or gets hard, or whatever. But the key to success is going in the same direction, consistently, for a long time. 

    I know that you know this, your blog is a terrific example of that. But I talk to a lot of entrepreneurs and I know how much lack of focus cost them…