Forget Rockstars- Let’s Make Construction Sexy

construction worker

I’m guilty. I’ve used the word “rockstar” often to express my passion that social media makes everyone equal on the “potential to be awesome” spectrum. I’m every bit as much to blame for the “cultification of social media” as anyone. But no more.

It’s great to be flashy. It’s whatever to be famous. But if you really want to make it and keep making it, you’ve gotta make being a construction worker sexy.

Hard work. That’s what’s pushing this forward. You know what Brian Solis is sexy? Because he works hard. Know why iJustine got where she got? Hint: it’s not her looks. She worked hard.

Call me Puritan, and I am a boy from New England, but I think hard work is the badge for 2010. We’re not getting a free pass to flit around the country shooting Flip videos this coming year. It’s about the work we put into it. The SMART work, not just hard work.

Get your hard hat. Get your blue prints. Find your crew. Let’s make construction sexy. You with me?

Photo credit Saad Akhtar

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  • http://metamarketer.com/ Kate O'

    Fine. But is there going to be lascivious whistling? I won't do it unless there's lascivious whistling.

  • http://uptownuncorked.com geechee_girl

    Many women will tell you that construction [workers] are already sexy. LOL (Sorry, couldn't resist)

  • http://www.facebook.com/people/Chris-Beckett/1228260539 Chris Beckett

    Work is Sexy! Glad to see it in Print!

  • skstewart

    Hard work is in my near future as I move to full-time freelancing. I'm looking forward to it.

  • http://jeffkorhan.com Jeff Korhan

    You mean we can finally stop talking about our “passion?” OMG – thank you. That alone is a gift!

    For 20 years I was in construction – landscape construction. The only thing sexy about it was the occasional awards for our projects. Hard work? – no question about it. I left the house at 6 am and when the kids were young, my goal was to be there to tuck them in at 8:00 pm. In construction, when it was a light day, we called it a “half-day” – meaning 12 hours. That's the kind of talk that kept us sane.

    Nevertheless, what is significant about your point is not that this is sexy, but more accurately, that it builds respect. Customers respect construction types because they know how hard the have to work to stay employed and/or make a buck.

    It's a thankless business role for the most part, unless the customer is also a hard worker who naturally appreciates the effort. That's what keeps you doing it. It just takes a few of those to make the work worthwhile.

    Yep, that's hard work alright. And most importantly, it's not how hard you work

  • PoopButt

    Great Article!!!

  • http://twitter.com/carissao Carissa O'Brien

    Thanks for a perfectly brief post to read as I reflect on the past year and work on real goals for 2010. This speaks to the heart of why “overnight success” often comes after many, many nights of hard, smart work. I've taken some lumps this year (who hasn't?) and learned some valuable lessons. I plan to work smarter in the new year, and create my own brand of rockstar, which will (and should) look much different than everyone else's. Happy New Year, Chris!

  • http://twitter.com/marketingtimes Scott Carson

    Love it. I've got my mindmap: Impact, Be, and Relevant. Now add actionable hard work – got it. I'm in.
    “Most folks miss opportunity because it's dressed in overalls and looks like work” T Edison
    This is my favorite quote, a value my father instilled is us, and besides when you work hard your sleep is that much more restful. Just don't go to bed with an idea rolling around in your head. If you just can't help it, make sure you have 3x5s or a way to write it down and store it until the next day. Thankfully, in Chris's case, there's no charge for awesomeness! Tks again.

  • http://www.hirewellmaine.com/ Barbara

    When I was growing up, all the folks my dad respected (or forgave) were 'workers'. As in, “He's got a nice set of buildings and really keeps them up, he's a workah”. or “She talks a lot, but she's a workah.” I knew what was expected to excel in my father's eyes. Doesn't matter if you are in construction or a mailman. Be a worker.

  • http://www.freemanlegacyllc.com Ms. Freeman

    I'm definitely with you on this. Hard work rocks and Construction workers are sooo sexy. I too am from New England-CT in the house. ;)

  • http://attractionmarketingandmindset.com Judith Atkinson

    I'm with you on this one! Maybe the rest of the world needs to get the same idea. I'm gathering up my land army to run it into a lazer target fed task force.

    By the way my 3 words are SHARE MOBILIZE AND COLLABORATE with POWER, PASSION AND PERFORMANCE.

  • http://www.responderx.com ChrisDonaldson

    I like your analogy: Pick up the hammer and build something that's not vaporware. The Big Hairy Audacious Goal this year has to be to deliver on the promise – especially for the people who really do need to focus on the bottom line and 'move needles'.

    Quality: that which fulfills it's purpose.

  • brianpalmer

    I'm so with you Chris! Putting on my work outfit with a belt for my ratchet!

  • http://KolbeMarket.com BarbaraKB

    Yup. Never been one your “rock stars,” Chris. More of a jazz singer: and a hard working one @ that. Like, say, Ella or Billie. Now… back to work!

  • http://twitter.com/LalaRealEstate Lala Green- Realtor

    So many people think that there is a “secret” for being successful in business. It comes down to a simple recipe of hardwork, and you are a pure example of that Chris! Here is to you having a great 2009!

  • bkjrecruiter

    100% “ALL IN” working smart is the key to 2010!

    Chris- I asked a well known motivation speaker (NFL clients) the other day…..
    Why aren't more people happy? His answer was “profound”.. He said “entitlement” Our society has been brainwashed to believe they deserve perfect faith, family, friends, fitness (health), and finances.

    Do you agree?

    Anything worthy, good, pure, whole in this world “requires” massive action/work!

    Happy New Year!
    Brian-

  • http://www.cheap-web-hosting-review.net/ brian412

    Point taken!! and agree fully.

  • http://twitter.com/Jericles Jeremy Fischer

    I'm in for 2010! I'm bring my hard hat, my lunch pail and delivering the mail.

  • http://www.logisticsstudio.com/blog William Muncrief

    Your post really hits home for me because I spent most of my life in the trades, as a Millwright then a General Building Contractor. Hard work produces lasting results no matter the field it is used on.

    Ten years ago at the pinnacle of my labor career I would have told anyone I would never own a computer, now I am a self taught Information Architect with a growing business. In 2006 I decided to learn Internet Marketing to sell the Chainsaw Sculptures I was producing at the time. My passion for sculpture was quickly overwhelmed by a new found love of writing code, and playing with Adobe products like Illustrator or Photoshop. Sixteen-hour + days, 6 to 7 days a week is all is took. Funny, but that was the same way I built my construction business.

    Timing couldn't have been better for a change since construction is hurting right now. Between the two businesses, my finances are still afloat despite these trying times.

    I agree work hard, but remember that seeds that are planted take care and patience. Hard work must always be accompanied with perseverance for success.

  • http://twitter.com/henreckson Michael Henreckson

    I can just see all the new Twitter bios coming. “Internet 'Construction-worker' and social media guru”. ;)

  • gerardmclean

    Craftsmanship and the people can can build stuff will be sexy again this coming year. And those “experts” who are riding on the backs of the hard work of others will fall away as the charlatans they are. Wonder if the Columbus Crew, the Hardest Working team in the MLS will be fashionable again :-) http://twitter.com/Columbus_Crew

    Wow. Way back in Jan. http://gerardmclean.com/do-you-know-how-to-do-a

  • http://www.buckdaddyblog.com BuckDaddy

    Now if we can get rid of Crush It! Not talking about the book, I am talking about people saying it. I like that you are being orginial.

    Off to do some painting, nailing and general construction.

  • http://www.contractor-city.com/ Erick McGuire

    Nothing wrong with hard work, it's what made this country great before a couple of generations of narcissistic entitlement freaks ran it into the ground. And BTW, construction workers ARE sexy.

    Cheers,

    Erick
    ——–
    http://www.Contractor-City.com

  • http://nathanhangen.com/blog Nathan Hangen

    Make sure you #crush those nails :D

  • http://nathanhangen.com/blog Nathan Hangen

    *Goes to put on his construction hat

  • remarkablogger

    I get what you're saying, but there's “bang your head repeatedly” hard and working smarter as well as harder. Brute force has to be applied correctly, yes?

    Where do the smarts come from? From educating ourselves. Lots online to help with that, and sometimes it costs money. We have to be willing to invest in ourselves.

    Rockstar has become cringe-worthy, so I like the construction analogy for sure.

  • http://chrisbrogan.com Chris Brogan

    Oh, the email stream I wish I could share with you. : )

  • http://chrisbrogan.com Chris Brogan

    You know where American went silly? We developed the desktop/laptop web first, when we all use our cell phones like extra limbs. What the hell? YOU would've been the king of the Nextel on your job, am I wrong?

  • http://twitter.com/karma_musings Gurukarm Kaur Khalsa

    or… Pizza man – “he delivers” (NYPD Blue, if you remember) :-)

  • http://www.BeyondThePedway.com Tim Jahn

    That's a great point, actually. People assume that since “social media” has made everything “easier”, that succeeding with these tools is just as easy. But in reality, using “social media” tools isn't any different than using any other tools. You need to know how to use them, practice using them, and adapt how you're using them.

  • http://www.BeyondThePedway.com Tim Jahn

    I do think that part of iJustine's success is due to her looks, as that's a sad fact in our society. Susan Boyle wouldn't have been half as amazing in her infamous performance if she was closer to society's definition of attractive.

  • http://www.BeyondThePedway.com Tim Jahn

    “…were they working or were they hoping that typing somehow replaced working?”

    I LOVE that, Chris, mostly because I've become more serious about growing my web series Beyond The Pedway into a real business. I realize that such an idea requires much more than simply typing and I'm ready to keep sweating!

  • http://dupontluxuryhomes.com Alex Beattie

    Chris-

    I don't think you (or anyone else) should diminish your role or any other of the 'social media rock stars' have upon people. Here's why:

    A 'rock star' is just what we perceive stardom to be. If you go back, there was a time when the vaudeville acts would travel the country. There was Orson Welles and his radio shows. There was Elvis. Then came The Beatles.

    Most people would agree that The Beatles were what actually conjured up the idea of being a 'Rock Star.' (except perhaps Stones fans). The Beatles music and their image came from Liverpool. (where the Titanic was built—a shipping yard—not looked upon fondly by Londoners, to this day, in fact).

    Not only that, but they were the most prolific bands ever. Hands down.

    I'm not trying to inflate your ego. But if you look at the mediums and the messages, there were messengers. The traveling show, the radio, the T.V… now we have the Internet…

    My point is… I don't think it's wrong if I call someone making an impact on the internet or the social web a 'rock star' or Seth a 'rock star' or @lizstrauss a 'rock star' or 'Mitch Joel' a 'rock star' …they are indeed making an impact on culture—just like a rock star… it doesn't diminish a Working Class Hero…and I think John Lennon would concur.

    You're a rock star Chris! Thanks for the inspiration!

    Merry New Year!!!

  • carolyntaylor_walking_the_talk

    I have been feeling the same thing. I also feel very focussed and “strategic” in what I intend to focus on in 2010. I have been wondering why and concluded that 2009 circumstances gave me time to really think about the underlying principles by which I want to operate. What really adds value to my market and what has perhaps been more for my own benefit.

  • carriekish

    I am definitely up for some hard work! It actually makes me feel better that you need a little smarts behind the looks and a little brawn behind the brain.

    You can make it look as good as you want, being popular doesn't actually pay. You still have to add value and make a contribution!

    Here's to some manual labor!

  • http://vitkunbrands.wordpress.com/ Jeff Vitkun

    Your a fricking blogging construction worker!

  • http://www.quired.com J. Paul Duplantis

    Amen Chris! Met with another client yesterday and she just does not get it. She actually told me she was too busy trying to generate sales to worry about her website and that consumers never read blogs from insurance agents. (Suffice it to say their business is struggling)

    There certainly is much work to do.

  • http://www.kherize5.com Suzanne Vara

    Chris

    I am with ya here as look at James Chartrand was faceless and worked hard so looks do not play a role … well wait sometimes it does. I mean come on Chris, if you have a gorgeous gal like iJustine and someone who let's say is just not as attractive who are people going to listen to? It is a known fact that attractive people get ahead many times faster than those not so attractive.

    I want to see where people are working hard again to achieve success. It gets lonely at 2am ya know. Reality is that with working hard and doing over and over is no different than teaching a kid how to catch a baseball in the mitt. Hours and hours and hours it takes to master it and once you do, your hand grows and time for a new bigger glove and starting over.

    Hard work does not go unnoticed as esp in SM as the harder you work, the more you are around and the more you are around, the more people notice. Cannot discount looks here. The prettier the woman or hotness of the guy, combined with the smarts, yeah they are going places.

    Rockstar – term that needs to die a quick one and be buried this decade.

    Crush it – love Gary and it worked for him (so either let him just say it; I am sensitive to Jersey folks) or let it die and be buried in this decade. Just like shock and awe. Blahh

  • marryroy01

    I don't know what we all might have seen in the past 2 weeks, or maybe during the course of 2009 that grew this desire in us to see good work get done, and to see good workers be rewarded, but either way I'm really happy about how 2010 is looking already.

    sd cards

  • michelletoy

    Not my mailman – he's a bad example…

  • PortableStorage

    Seems an pretty interesting article and I think that the idea is not bad.I hope that this kind article gets posted everytime.What do you think of portable storage (containers) if it is rented for only $59.99/month or less than that?

    Thanks,
    Portable Storage,
    http://www.moveablecubicle.com

  • tylerwood

    The harder you work, the more you will get noticed. That's the trick in my opinion. People who work hard will create their own future. Just my thoughts on that.

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  • http://scottgould.me Scott Gould

    lol

    Great post Chris – Glad that by you saying “work” rather than “fame”, that should change some mindsets

  • http://www.facebook.com/ahmad.majid1 Ahmad Majid

    Word.
    No resting on our laurels in 2010.
    I'm young but old-fashioned; I value work ethic and efficiency.
    Kudos.
    Best in 2010!

  • http://twitter.com/Jamesbedell Jamesbedell

    Chris,

    I'm going to be honest with you. When I first came across your Twitter account I lumped you in with many of the “social media gurus” floating around the web and it annoyed me just on principal and kept me from giving your writing a chance.this morning I gave your blog a shot and I have to admit,I was wrong I find your writing inciteful and even inspiring. Sorry for jumping the gun. Have a great 2010 and be sure my hard hat is on.

  • maxinemcclellan

    Late here with my comments on this post as I've been working MY ass off on two new websites…

    As a fellow New Englander I have to ask WHY Sr. John Paul the Michael Jordan reference? If ANYONE worked their ass off that would be our own Hometown boy Larry Bird…

    Gettin' back to work boys…

    Max

  • http://www.johnpaulaguiar.com John Paul

    Very True. But Jordan going from a HS kid cut from his BB team to the best Bbal player from JUST hard work, fit the post best..lol

    But Bird id awesome too.

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