Future Ads

I love McDonalds Iced Coffee. I love its flavor, because it tastes stronger than Dunkin Donuts and not as burnt as Starbucks. I think it’s a great product. I’m personally happy that it says Newman’s Own Organic, because I know that Paul Newman gives money to charities. Does that mean my money handed over to McDonald’s goes to charities? I don’t know, but I love their McDonald’s Iced Coffee offering. I get it too often to be considered good at personal budgeting.

Everything above this line is true. Everything below this line is true.

I think that personal placement and personal advocacy of the brands we love will become the thing to do. Who gives a rat’s ass about the company’s perspective on the product? They should empower and enable and encourage and entice. They shouldn’t tell me why they think I like something. I like that McDonald’s product because I tried it and liked it.

The advertisement had to lure me in. There was a huge picture of an iced coffee and it said, “We have this.” or whatever it said. It got me to pull in, try it, and fall in love. In my town, that’s no mean feat. There’s a Dunkin Donuts RIGHT beside the McDonalds. There’s a small independent coffee shop up the way (who used to be my favorite).

Remember when McDonalds begged the rappers to put Big Mac in their songs? They weren’t evil for trying. They were wrong for HOW they tried.

I have a way. But I’m not ready to talk about it yet. Watch this space.