September 15, 2008 137 Comments

Gatekeepers vs Gatejumpers

jumper In writing Trust Agents, my book with Julien Smith, we’ve started to realize six major traits that define a trust agent. Part of what we’ve noticed through researching the concept is that trust agents quite often make their own game. What do we mean? Consider traditional mainstream businesses. They are the gatekeepers of what we consider the standard, the typical, the recognized. It’s really easy to look at this when you consider various media properties and their online upstart counterparts. To that end, I’m going to start a list, and I was hoping you’d be inspired to add your thoughts and ideas to it. Maybe I’ll even go back and edit your ideas from the comments into the main post.

Gatekeepers vs. Gatejumpers

Gatekeeper: Consumer Reports
Gatejumper: The Consumerist
source: Paul Gillin

Gatekeeper: People Magazine
Gatejumper: Perez Hilton
source: Meg Fowler

Gatekeeper: New York Times Politics
Gatejumper: Huffington Post

Gatekeeper: Popular Mechanics
Gatejumper: MAKE Magazine

Gatekeeper: Telco Networks
Gatejumper: Apple iPhone (for now: Google Android soon)

Gatekeeper: The Yellow Pages
Gatejumper: Craigslist

Gatekeeper: NBC, ABC, CBS
Gatejumper: YouTube or Blip.TV

GateKeeper: Encyclopedia Britannica
GateJumper: Wikipedia
Source, GeekMommy

GateKeeper: Mapquest
GateJumper: Google Earth/Google Maps
Source, G. Wayne Clayton

Gatekeeper – The Music Industry (Geffen, Atlantic, Sony)
Gatejumper – Digital Technology (Napster, Bittorrent, MySPace)
Source, Sean Bohan

Gatekeeper – NBC Television [editor's note: I'd say Saturday Night Live vs...]
Gatejumper – Ask A Ninja, Tiki Bar, TV, French Maid TV
Source, Sean Bohan

Gatekeeper: Mc Graw Hill
Gatejumper: Createspace (on-demand publishing)
Source, Troy Malone

Gatekeeper: BBC News, CNN News
Gatejumper: Digg, Mixx, Reddit
Source, Hayk Hakobyan

Gatekeeper: Traditional Music Industry
Gatejumper: Sell A Band
Source, Rohan Thomas

–

Who else do YOU want to add?

Photo credit, mylerdude

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  • http://www.shuaism.com Josh Peters

    Gatekeeper: IM
    Gatejumper: Meebo

  • http://www.shuaism.com Josh Peters

    Gatekeeper: IM
    Gatejumper: Meebo

  • http://www.technoearthmama.com Kathleen McDade

    I’d say Craigslist has gate-jumped the newspaper classified ads, rather than the yellow pages. You might instead say:

    Gatekeeper: Yellow Pages
    Gatejumper: Search engines

    Because that’s what I do, anyway — rather than turning to the Yellow Pages for a contractor or landscaper or plumber, I’m likely to just go to Google and type in “plumber portland oregon,” perhaps including my zip code for good measure.

  • http://www.technoearthmama.com Kathleen McDade

    I’d say Craigslist has gate-jumped the newspaper classified ads, rather than the yellow pages. You might instead say:

    Gatekeeper: Yellow Pages
    Gatejumper: Search engines

    Because that’s what I do, anyway — rather than turning to the Yellow Pages for a contractor or landscaper or plumber, I’m likely to just go to Google and type in “plumber portland oregon,” perhaps including my zip code for good measure.

  • http://educationinnovation.typepad.com/ Rob Jacobs

    Gatekeeper: Classroom
    Gatejumper: Virtual Classroom

    Gatekeeper: School Teachers
    Gatejumper: Web based teaching sites

    Gatekeeper: Schools
    Gatejumper: The world

  • http://educationinnovation.typepad.com/ Rob Jacobs

    Gatekeeper: Classroom
    Gatejumper: Virtual Classroom

    Gatekeeper: School Teachers
    Gatejumper: Web based teaching sites

    Gatekeeper: Schools
    Gatejumper: The world

  • http://www.thetylerhayes.com Tyler Hayes

    After reading some more of these now, how do you quantify (not qualify) gatejumping? Is there a certain point when you say, “Yup, that gate has been jumped now.” Just because a company like meebo exists doesn’t mean it’s necessarily any better than standard IMing which is still used much more heavily. Or Rob Jacobs’ examples above about schools being jumped by the world, which is hardly true considering people have learned from the world and school at the same time for thousands of years. Virtual classrooms have enabled more as well, but are they really “jumping” the gate per se?

  • http://www.thetylerhayes.com Tyler Hayes

    After reading some more of these now, how do you quantify (not qualify) gatejumping? Is there a certain point when you say, “Yup, that gate has been jumped now.” Just because a company like meebo exists doesn’t mean it’s necessarily any better than standard IMing which is still used much more heavily. Or Rob Jacobs’ examples above about schools being jumped by the world, which is hardly true considering people have learned from the world and school at the same time for thousands of years. Virtual classrooms have enabled more as well, but are they really “jumping” the gate per se?

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  • http://chrisbrogan.com chrisbrogan

    @Tyler – in my definition, I’d say it’s a lot more clear than some of the examples given in the comments. Something old world versus something new.

    Know what would be fun to do? The reverse? Where is the gatejumper the real world thing?

  • http://chrisbrogan.com chrisbrogan

    @Tyler – in my definition, I’d say it’s a lot more clear than some of the examples given in the comments. Something old world versus something new.

    Know what would be fun to do? The reverse? Where is the gatejumper the real world thing?

  • http://ariwriter.com Ari Herzog

    How can you call Napster a jumper? That would be a keeper with iTunes the jumper.

    And how can you compare the Yellow Pages with Craigslist? Craigslist is comparable to eBay, as Wikipedia is to Google. The jumper to the Yellow Pages is BigYellow.com (or any search engine, for that matter).

  • http://www.ariwriter.com Ari Herzog

    How can you call Napster a jumper? That would be a keeper with iTunes the jumper.

    And how can you compare the Yellow Pages with Craigslist? Craigslist is comparable to eBay, as Wikipedia is to Google. The jumper to the Yellow Pages is BigYellow.com (or any search engine, for that matter).

  • http://www.jugglingfrogs.com Juggling Frogs

    @Ari Herzog:

    Exactly! At one point, Napster was a gatejumper. Then iTunes jumped it.

    Similarly, Ebay was a gatejumper when it stared, and now Craigslist jumped it.

    The market is alive and evolving, not a simple arrow.

  • http://www.jugglingfrogs.com Juggling Frogs

    @Ari Herzog:

    Exactly! At one point, Napster was a gatejumper. Then iTunes jumped it.

    Similarly, Ebay was a gatejumper when it stared, and now Craigslist jumped it.

    The market is alive and evolving, not a simple arrow.

  • http://www.teenentrepreneurblog.com Shonika Proctor, Teen Biz Coac

    Gatekeeper: Traditional Grocery Store Chains
    Gatejumper: Organic, Specialty & Ethnic Food Stores

    Gatekeeper: Large Old School Breweries
    Gatejumper: Microbrews

    Gatekeeper: Retail Department stores
    Gatejumper: Boutiques & Niche Stores

  • http://www.teenentrepreneurblog.com Shonika Proctor, Teen Biz Coach

    Gatekeeper: Traditional Grocery Store Chains
    Gatejumper: Organic, Specialty & Ethnic Food Stores

    Gatekeeper: Large Old School Breweries
    Gatejumper: Microbrews

    Gatekeeper: Retail Department stores
    Gatejumper: Boutiques & Niche Stores

  • http://geocentric.podomatic.com/ Nate Long

    Gatejumpers aren’t always better, but they usually force the gatekeepers out of their comfort zone by providing an innovative, realistic alternative to the status quo.

    Gatekeeper: CD/record stores
    Gatejumper: Amazon (especially the DRM-free Amazon mp3)

    Gatekeeper: 411
    Gatejumper: GOOG-411

    Gatekeeper: Encarta
    Gatejumper: Wikipedia

    Gatekeeper: Traditional press release
    Gatejumper: SMPR, the Twitpitch

    Gatekeeper: Event invitations by mail
    Gatejumper: Facebook event invites

    Gatekeeper: Dating
    Gatejumper: E-harmony <—- Just kidding!

    Gatekeeper: TripAdvisor
    Gatejumper: WAYN (although I still couldn’t live without TripAdvisor!)

    For touring, unsigned rock bands…
    Gatekeeper: The crazy aunt that lives in PA, sleeping in the tour van
    Gatejumper: BetterThanTheVan.com

  • http://geocentric.podomatic.com/ Nate Long

    Gatejumpers aren’t always better, but they usually force the gatekeepers out of their comfort zone by providing an innovative, realistic alternative to the status quo.

    Gatekeeper: CD/record stores
    Gatejumper: Amazon (especially the DRM-free Amazon mp3)

    Gatekeeper: 411
    Gatejumper: GOOG-411

    Gatekeeper: Encarta
    Gatejumper: Wikipedia

    Gatekeeper: Traditional press release
    Gatejumper: SMPR, the Twitpitch

    Gatekeeper: Event invitations by mail
    Gatejumper: Facebook event invites

    Gatekeeper: Dating
    Gatejumper: E-harmony <—- Just kidding!

    Gatekeeper: TripAdvisor
    Gatejumper: WAYN (although I still couldn’t live without TripAdvisor!)

    For touring, unsigned rock bands…
    Gatekeeper: The crazy aunt that lives in PA, sleeping in the tour van
    Gatejumper: BetterThanTheVan.com

  • http://ariwriter.com Ari Herzog

    Nate,

    Nice suggestions but I’d change “Facebook event invites” to evite.com, which more people know about. I have many friends and colleagues, especially Baby Boomers, who use evite but aren’t on Facebook.

    Also, what is Betterthanthevan.com? What does that offer a band for fans and word of mouth marketing that MySpace or Facebook doesn’t?

  • http://www.ariwriter.com Ari Herzog

    Nate,

    Nice suggestions but I’d change “Facebook event invites” to evite.com, which more people know about. I have many friends and colleagues, especially Baby Boomers, who use evite but aren’t on Facebook.

    Also, what is Betterthanthevan.com? What does that offer a band for fans and word of mouth marketing that MySpace or Facebook doesn’t?

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  • http://www.penchantadvertising.com Alma Gray

    Gatekeeper: Monster.com
    Gatejumper: craiglist.org

    Gatekeeper: urbanoutfitters.com
    Gatejumper: threadless.com

  • http://www.penchantadvertising.com Alma Gray

    Gatekeeper: Monster.com
    Gatejumper: craiglist.org

    Gatekeeper: urbanoutfitters.com
    Gatejumper: threadless.com

  • http://www.online-pr.se/ Stefan Deak

    Gatekeeper: Social media
    Gatejumper: “The hive mind”

  • http://www.online-pr.se/ Stefan Deak

    Gatekeeper: Social media
    Gatejumper: “The hive mind”

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  • http://www.petchihuahuas.com.au Fran

    Gatekeeper: Waiting for the 6 o’clock news
    Gatejumper: Searching Google news for what you want to know ’bout.

    Gatekeeper: Fashion Magazines
    Gatejumer: Fasion Blogs

  • http://www.petchihuahuas.com.au Fran

    Gatekeeper: Waiting for the 6 o’clock news
    Gatejumper: Searching Google news for what you want to know ’bout.

    Gatekeeper: Fashion Magazines
    Gatejumer: Fasion Blogs

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  • http://www.oyunjet.net/ oyun

    Gatekeeper: Mc Graw Hill
    Gatejumper: Createspace (on-demand publishing)
    Source, Troy Malone

    Gatekeeper: BBC News,

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  • partywedo

    Came to this post from one that you wrote today (8.27.2009)..

    Gatekeeper: Traditional party activities.
    Gatejumper: Online party applications. (I could mention a name, but I will resist)

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