Comments on: Getting Back to Your Desk

By: Has the social media boom, gone bust?

Has the social media boom, gone bust? — Wed, 10 Feb 2010 07:49:16 +0000

[...] a caveat, I was never someone who bought the “social” hype. When I read this post by Chris Brogan last year, I was very eager to cite it as a source in discussions with clients and colleagues to [...]

By: Dave Linabury

Dave Linabury — Thu, 07 Jan 2010 02:27:20 +0000

Ah my old friend, just because a tool has a name and business function, does not mean it cannot also be in a job title. Some examples: Computer Programmer, Telephone Operator, Air Hammer Operator, Tool & Die Maker, Network Line Tester, Cellular Manager, etc.

By: Social Internet Marketing Weekend Wrap Up

Social Internet Marketing Weekend Wrap Up — Tue, 22 Dec 2009 05:19:30 +0000

[...] Many businesses and solo-professionals have been enjoying a social media high, diving deep into the trenches — forgetting and often neglecting the proven online marketing strategies that work well beyond social media. Chris Brogan has an excellent post to this tone, it’s time to get back to our desks and work. [...]

By: Six Signs that Social Media is Dying | SU Comments

Six Signs that Social Media is Dying | SU Comments — Fri, 21 Aug 2009 15:20:49 +0000

[...] Among business people who handle social media functions, there has been a growing movement to remove Social Media from their title. Yes, they often do more than only handle social media, and their arguments are well thought out, [...]

By: Mysterious Titles – What does THAT person do? : gavin baker

Mysterious Titles – What does THAT person do? : gavin baker — Fri, 31 Jul 2009 13:18:09 +0000

[...] has been some public outcry against the growing trend of social media titles at companies. Often this is a community manager or [...]

By: Bugsy

Bugsy — Fri, 17 Jul 2009 07:42:35 +0000

I disagree.

I believe a title should give a person confidence, pride in handing out their business card, summarize their skills and job, and is a title that can be justified.

At the marketing agency where I work we are working on all sorts of new goodies and this has come up a number of times, some heavy discussion on title changes.

And those are the four points that it comes down to. And if their title contains social media, that’s great! As long as they feel it is a great representation of them.

If someone is a “Social Media Manger”, that kicks butt. The last thing I want is a title that everyone else in the world has…. so my title is simply “The Secret Weapon” at the office, or “Unofficial Ambassador of the Upper Peninsula”. Both which I love, give me great pride and confidence, summarize what I do, and can be justified.

By: Bugsy

Bugsy — Fri, 17 Jul 2009 02:42:35 +0000

By: benjaminjtaylor

benjaminjtaylor — Thu, 16 Jul 2009 02:04:50 +0000

By your definition the New York Times Social Media Editor ought to only write about platforms and tools and not about cultural and anthropological impact those tools have on society.Language evolves, titles evolve as do the needs of a business. There are companies large enough to justify “Social Media Managers” that don't fit nicely into marketing (consumer/integrated etc) departments, their new focus is on platform and community development, no small task. Most marketers in large scale entertainment businesses (of which I've worked for the past 10 years) work in television in partnership with online, that's how it works, you have online content producers focused on generating content and supporting convergent programming, editorial (blogs etc), video team dedicated to broadband video production and distribution, IS&T, Design, Photo etc… ALL working in in collaboration, as a team, with a social media manager – and it works. I'm not the social media manager but having that small team in place is critical in terms of distribution and community development.

By: Social Media as a Tool or a Strategy?

Social Media as a Tool or a Strategy? — Wed, 15 Jul 2009 18:54:44 +0000

[...] Then just today I came across this from social media guru Chris Brogan: [...]

By: Social Media Pros: Where Do We Go from Here? | Social Media Explorer

Social Media Pros: Where Do We Go from Here? | Social Media Explorer — Wed, 15 Jul 2009 10:01:25 +0000

[...] actual tasks that make up my workday as an agency social media specialist. Later that day, Chris wrote a post that included the [...]