Comments on: Grow Bigger Ears in 10 Minutes http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/ Learn How Human Business Works - Beyond Social Media Wed, 17 Mar 2010 06:45:13 +0000 http://wordpress.org/?v=2.9 hourly 1 By: 8 Easy Twitter Monitoring Ideas | birdbathBUZZ http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/comment-page-4/#comment-199775 8 Easy Twitter Monitoring Ideas | birdbathBUZZ Wed, 17 Mar 2010 01:59:38 +0000 http://www.chrisbrogan.com/?p=3194#comment-199775 [...] using Twitter as a powerful listening tool.   And although Chris Brogan has been telling us to grow bigger ears for a while, what are you actually doing about [...] [...] using Twitter as a powerful listening tool.   And although Chris Brogan has been telling us to grow bigger ears for a while, what are you actually doing about [...]

]]> By: How to Develop an Incomplete Communication Strategy « Michael Goldfarb http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/comment-page-4/#comment-199153 How to Develop an Incomplete Communication Strategy « Michael Goldfarb Thu, 11 Mar 2010 04:42:47 +0000 http://www.chrisbrogan.com/?p=3194#comment-199153 [...] Brogan has a ten minute plan for setting up a social media monitoring system. Cindy King writes about a number of different ways you can use Twitter as a listening tool. These [...] [...] Brogan has a ten minute plan for setting up a social media monitoring system. Cindy King writes about a number of different ways you can use Twitter as a listening tool. These [...]

]]> By: If they can find you, they will come: Using new sites to make your businesses location more visible @ Birds Eye View http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/comment-page-4/#comment-199087 If they can find you, they will come: Using new sites to make your businesses location more visible @ Birds Eye View Wed, 10 Mar 2010 17:58:26 +0000 http://www.chrisbrogan.com/?p=3194#comment-199087 [...] The way you can do this is by finding out what is out there and how it is being used. Many of the applications people are exploring online right now are: Yelp, Layar, Foursquare, Twitter, and BrightKite.These are all places that offer dynamic businesses listings, real time reviews, conversations and unique opportunities for a business to promote itself. But to effectively use these sites to benefit their business, professionals must first get on the sites, commit to maintaining content about their business on them and what may be the most important, start to listen to what potential(and current) customers are saying on the sites. Here is a great place to start listening: How to grow bigger ears for your business: A list of some of the best listening tools out there and ... [...] [...] The way you can do this is by finding out what is out there and how it is being used. Many of the applications people are exploring online right now are: Yelp, Layar, Foursquare, Twitter, and BrightKite.These are all places that offer dynamic businesses listings, real time reviews, conversations and unique opportunities for a business to promote itself. But to effectively use these sites to benefit their business, professionals must first get on the sites, commit to maintaining content about their business on them and what may be the most important, start to listen to what potential(and current) customers are saying on the sites. Here is a great place to start listening: How to grow bigger ears for your business: A list of some of the best listening tools out there and … [...]

]]> By: 8 Easy Twitter Monitoring Ideas | Social Media Examiner http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/comment-page-4/#comment-198919 8 Easy Twitter Monitoring Ideas | Social Media Examiner Tue, 09 Mar 2010 13:01:40 +0000 http://www.chrisbrogan.com/?p=3194#comment-198919 [...] using Twitter as a powerful listening tool.   And although Chris Brogan has been telling us to grow bigger ears for a while, what are you actually doing about [...] [...] using Twitter as a powerful listening tool.   And although Chris Brogan has been telling us to grow bigger ears for a while, what are you actually doing about [...]

]]> By: 8 Easy Twitter Monitoring Ideas « Markus Roemmen – My Private BLOG http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/comment-page-4/#comment-198777 8 Easy Twitter Monitoring Ideas « Markus Roemmen – My Private BLOG Mon, 08 Mar 2010 16:41:10 +0000 http://www.chrisbrogan.com/?p=3194#comment-198777 [...] using Twitter as a powerful listening tool.   And although Chris Brogan has been telling us to grow bigger ears for a while, what are you actually doing about [...] [...] using Twitter as a powerful listening tool.   And although Chris Brogan has been telling us to grow bigger ears for a while, what are you actually doing about [...]

]]> By: Are You An Alligator? | American Cliche Podcast - Politics, Pop Culture, Entertainment and Bizarre News - Hosted By Scott Parent - Free Streaming MP3 Radio http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/comment-page-4/#comment-198435 Are You An Alligator? | American Cliche Podcast - Politics, Pop Culture, Entertainment and Bizarre News - Hosted By Scott Parent - Free Streaming MP3 Radio Fri, 05 Mar 2010 20:50:10 +0000 http://www.chrisbrogan.com/?p=3194#comment-198435 [...] runs rampant. So many companies are unwilling or unable to listen more and talk less – or, as Chris Brogan calls it “grow bigger ears.” One company that has surprised me recently is Toyota. Despite the mess they find themselves in, [...] [...] runs rampant. So many companies are unwilling or unable to listen more and talk less – or, as Chris Brogan calls it “grow bigger ears.” One company that has surprised me recently is Toyota. Despite the mess they find themselves in, [...]

]]> By: It’s time to stop growing bigger ears and start growing bigger hands | GerardMcLean.com http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/comment-page-3/#comment-198300 It’s time to stop growing bigger ears and start growing bigger hands | GerardMcLean.com Fri, 05 Mar 2010 14:07:56 +0000 http://www.chrisbrogan.com/?p=3194#comment-198300 [...] Brogan coined the phrase “grow bigger ears” and for the past two years or so, as brands got comfortable with social media, it was more [...] [...] Brogan coined the phrase “grow bigger ears” and for the past two years or so, as brands got comfortable with social media, it was more [...]

]]> By: A Bargain-Bin MoMA: Content Curation on a Budget (Presentation for Ignite Boston 7) « Safe Digression http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/comment-page-3/#comment-198258 A Bargain-Bin MoMA: Content Curation on a Budget (Presentation for Ignite Boston 7) « Safe Digression Fri, 05 Mar 2010 11:06:11 +0000 http://www.chrisbrogan.com/?p=3194#comment-198258 [...] Chris Brogan: Grow Bigger Ears in 10 Minutes [...] [...] Chris Brogan: Grow Bigger Ears in 10 Minutes [...]

]]> By: Devon Jordan http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/comment-page-3/#comment-197417 Devon Jordan Fri, 05 Mar 2010 00:29:48 +0000 http://www.chrisbrogan.com/?p=3194#comment-197417 This finally clicked for me this morning, in conjunction with your post about twitter. Time for me to start growing bigger ears! This finally clicked for me this morning, in conjunction with your post about twitter. Time for me to start growing bigger ears!

]]> By: jonnybgood http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/comment-page-3/#comment-197036 jonnybgood Wed, 03 Mar 2010 16:58:19 +0000 http://www.chrisbrogan.com/?p=3194#comment-197036 Thanks for another call to arms for listening. I think we need to add understanding then taklng action on the insights deriving from these. I particulalry like that fact that you stress the need for listening to be a mindset for all the organization. We constantly stress the need for buy in from customer service/engagement, R&D, HR etc.where appropriate.<br><br>There's a lot to be said for setting up some "free" listening. I say "free" because this still takes people and time. It just has to be very targetted at the particular role and scope the person listening within the organization is dealing with, otherwise they can be overwhelmed and end up tring to "herd cats". Here at ASOMO, we've been working with clients globally in understanding what people are saying about them, where, who they are and with what impact. Clients need to see the big picture as well as being able to focus on the detail about what is driving comment.<br>You have to perceive before you can protect, participate and project.<br>Jon Moody<br>Market Engineering<br><br><a href="mailto:jon.moody@asomo.net" rel="nofollow">jon.moody@asomo.net</a><br>skype: jmoody-asomo<br>Twitter: asomouk<br><br>ASOMO Service<br><a href="http://www.asomo.net" rel="nofollow">www.asomo.net</a><br><br>socialware<br>Lemon Studios 85 Clerkenwell Road<br>London EC1R 5AR United Kingdom<br>tel. (+44) 207 681 4036<br><br><br>LONDON FRANKFURT AMSTERDAM PARIS BILBAO Thanks for another call to arms for listening. I think we need to add understanding then taklng action on the insights deriving from these. I particulalry like that fact that you stress the need for listening to be a mindset for all the organization. We constantly stress the need for buy in from customer service/engagement, R&D, HR etc.where appropriate.

There's a lot to be said for setting up some “free” listening. I say “free” because this still takes people and time. It just has to be very targetted at the particular role and scope the person listening within the organization is dealing with, otherwise they can be overwhelmed and end up tring to “herd cats”. Here at ASOMO, we've been working with clients globally in understanding what people are saying about them, where, who they are and with what impact. Clients need to see the big picture as well as being able to focus on the detail about what is driving comment.
You have to perceive before you can protect, participate and project.
Jon Moody
Market Engineering

jon.moody@asomo.net
skype: jmoody-asomo
Twitter: asomouk

ASOMO Service
http://www.asomo.net

socialware
Lemon Studios 85 Clerkenwell Road
London EC1R 5AR United Kingdom
tel. (+44) 207 681 4036

LONDON FRANKFURT AMSTERDAM PARIS BILBAO

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